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RIMMEL Lasting Mega Matte Liquid Lipstick, 725 Love Bite, 0.25 fl oz

379 ratings
Actual Color725 Love Bite

Key item features

  • Rimmel London's Mega Matte Liquid Lipstick has a cruelty-free and vegan formula that melts onto the lips leaving behind a color-drenched matte finish that lasts all day long. 
  • Our Mega Matte liquid lipstick is super hydrating and contains lip-loving ingredients like squalene and coconut oil.
  • Rimmel Lasting Mega Matte Liquid Lipstick gives mega matte color and stays on all day.

About this item

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Customer ratings & reviews

4.1 out of 5 stars
stars
379 ratings309 reviews
How item rating is calculated

Reviews summary

Pros

  • : Offers quality and quantity at a reasonable price.
  • : Goes on easily and evenly.
  • : Provides bold, intense color payoff.
  • : Lip color appears as a soft, subtle tone.

Neutral

  • : Can be minimal, but varies by user and activity.
  • : Can be drying, but also smooth and non-greasy.
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Showing 1-3 of 309 reviews

Jul 21, 2026
Reviewer name: JosselineR
5 out of 5 stars
5 out of 5 stars review

Lipstick that lasts

I love the color selection for this lipstick. Covers very well with each layer adding more color. I like how it holds even after drinking or eating. The matte effect looks well without drying lips. Removing the product does come off with a good makeup remover because of the coverage. I would recommend if you want a lipstick that lasts.

Review from influenster.com
Helpful?5UT95ERD87WL9130174341
Jan 9, 2026
Reviewer name: Michele
Top Reviewer
Item details
Color: 920 Scarlet Flames
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

"Scarlet Flame" is an orange red

I thought this was a nice product at a good price. It has no fragrance, and goes on very smooth. It did not seem to highlight any dry spots. Some people have said it's "drying", but I honestly don't think you can expect a matte long wear lipstick to be full of moisturizer! The only reason I'm returning is it's an orange red. I think the listing should include written descriptions, as photographs usually miss the mark. It is creamy and matte but not dull.

Helpful?5UT95ERD87WL9130174341
Nov 23, 2025
Reviewer name: Norahj
5 out of 5 stars
5 out of 5 stars review

The matte finish doesn't want to make me wipe it

I love this product the color pops so well and the matte finish doesn't make me want to wipe it off it's a very good product.

Review from rimmellondon.com
Helpful?5UT95ERD87WL9130174341
Current price is $6.83$27.32/fl oz
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