L'Oréal Paris Feria Anti-Brass Hair Lightening System Kit, Hyper Platinum, 1 Count Box
L'Oréal Paris Feria Anti-Brass Hair Lightening System Kit, Hyper Platinum, 1 Count Box
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L'Oréal Paris Feria Anti-Brass Hair Lightening System Kit, Hyper Platinum, 1 Count Box

5,522 ratings
L'Oréal Paris Feria Anti-Brass Hair Lightening System Kit, Hyper Platinum, 1 Count BoxL Oreal Paris Feria Lightening System Hi Lifting 1 KitL Oreal Paris Feria Lightening System Hair Color Extreme Platinum 1 KitF ria Platinum Bounce Bond Care Lightening System Hair Color Unisex 1 KitL Oreal Paris Feria Permanent Hair Color Very Platinum 1 KitL Oreal Paris Feria Permanent Hair Color 205 Bleach Blonding Extra Bleach Blonde
Hair Color ShadeHyper Platinum
Multipack Quantity1

Key item features

  • Lightens up to 8 levels for Hyper Platinum blonde hair
  • Ideal for dark brown to light brown hair
  • For all hair types and textures
  • Purple conditioner helps neutralize brass
  • Custom-blended by master colorists
  • Includes a purple conditioner
  • Not recommended on predominately gray hair

Specs

Hair color shade, Hyper PlatinumHair color type, Permanent Hair ColorsHair color cat, BlondeColor descriptor, VibrantHair coverage, Full CoverageHair care key benefits, Color Protection

About this item

Product details

L'Oréal Paris Feria Anti-Brass Hair Lightening System Kit, Hyper Platinum, 1 Count Box is a cream hair lightening system for all hair types and textures, especially dark brown to light brown hair, that helps achieve Hyper Platinum blonde hair results with up to 8 levels of lift while neutralizing brass. Custom-blended by master colorists, this hair lightening system includes a purple conditioner that neutralized brass while leaving hair conditioned. Refer to box insert for instructions and allow 25 minutes processing time. This hair lightening system is not recommended on predominately gray or heavily highlighted hair, and do not use on relaxed hair. Results will vary depending on condition and color of hair. Packaging may vary, what you receive may not be what is reflected on site.
  • Lightens up to 8 levels for Hyper Platinum blonde hair
  • Ideal for dark brown to light brown hair
  • For all hair types and textures
  • Purple conditioner helps neutralize brass
  • Custom-blended by master colorists
  • Includes a purple conditioner
  • Not recommended on predominately gray hair
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.  

Specifications

Hair color shade

Hyper Platinum

Hair color type

Permanent Hair Colors

Hair color cat

Blonde

Color descriptor

Vibrant

Directions

Instructions

Refer to box insert for instructions.

Ingredients

Customer ratings & reviews

4 out of 5 stars
stars
5,522 ratings3,393 reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars61% (3,352)
  2. 4 stars10% (576)
  3. 3 stars6% (319)
  4. 2 stars5% (275)
  5. 1 star18% (1,000)

Reviews summary

Pros

  • : Application process is straightforward.
  • : Offers great value at this cost.
  • : Has a subtle, non-overpowering fragrance.
  • : Product has a deep, rich, vibrant tone.

Neutral

  • : Can be excellent, but may not cover stubborn grays consistently.

Cons

  • : Color vibrancy and intensity decrease over time, requiring frequent reapplication.
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Showing 1-3 of 3,393 reviews

Nov 2, 2026
Reviewer name: Cmskat
5 out of 5 stars
5 out of 5 stars review

Makes blonde a beautiful blonde!

I am a blonde to start with but I like it lighter. Ive been using this product to color my own hair for several years and I absolutely love it. I have very long hair so I have to buy 2 boxes to make sure I have enough for adequate coverage. Not planning to switch for awhile yet and Im 72.

Review from lorealparisusa.com
Helpful?4DT6IWUAUBGP631706651
Aug 27, 2026
Reviewer name: TNGal
Top Reviewer
Item details
Hair color shade: Extreme Platinum
Multipack quantity: 1
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Hair color for graying hair.

It was what I had always bought. It does a good job to take the yellow out of my 95% white hair. Delivery was quick and saved me a trip.

Helpful?4DT6IWUAUBGP631706651
May 2, 2026
Reviewer name: Lynn257
Top Reviewer
Item details
Hair color shade: Hyper Platinum
Multipack quantity: 1
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Bleached Blonde

I Have Been Using This Hair Bleach Kit For Years Now. I Absolutely Love How it Bleaches My Hair. I Love The Color And Love The Price Also.I Can Do My Bleached Blonde Hair At Home. By Applying This And dying It Myself At Home.And I Dont Have To Go To The Salon, Every Six Weeks. To Get My Roots Touched Up.. I Love That Its Soo Easy For Me To Bleach My Hair Myself Or Sometimes With The Help Of My Mom. I Love The Bleach Blonde Results And I Highly Recommend.

Helpful?4DT6IWUAUBGP631706651
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