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L'Oreal Paris EverPure Sulfate Free Purple Shampoo - Squeeze Bottle, 6.8 fl oz

Key item features

  • L'Oreal Paris EverPure Sulfate Free Purple Shampoo - Squeeze Bottle, 6.8 fl oz
  • Experience the benefits of America's Number 1 Purple Shampoo - L'Oréal Paris EverPure Sulfate Free Purple Toning Shampoo.
  • Designed for blonde, bleached, highlighted, gray, and silver hair, this shampoo helps correct brassy yellow and orange tones.
  • Infused with Hibiscus and Purple Dye, this moisturizing shampoo tones brassy hair and leaves it deeply moisturized and brighter.
  • This shampoo is free from sulfates, parabens, DMDM hydantoin, added phthalates, gluten ingredients. It is also vegan, color caring, and powered by science.
  • For best results, use up to 2-3 times a week instead of your usual shampoo.
Current price is $9.97$1.47/fl oz
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4.4 out of 5 stars
stars6,567 ratings4,888 reviews
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Pros

  • : Has a light, clean, and pleasant smell.
  • : Priced lower than similar products.
  • : Maintains cool, ashy tones and reduces brassy colors.
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Showing 1-3 of 4,888 reviews

Nov 6, 2025
Lisa
Top Reviewer
Item details
Shampoo and conditioner type: Daily Shampoos
5 out of 5 stars review

Verified Purchase

Got Brass?

I have tried many different toning products to maintain my very light blonde hair and prevent that dreadful, and oh so ugly BRASSY hair. We all know exactly what it is. It is an unnatural and universally unattractive color that makes even the best hair color intentions look cheap-It always just looks cheap- and just not right. Like it would look great if only…. Recently, I had yet another hair disaster. I would think that I would be used to it by now over the years of being blonde. I have also had the best experiences too. That is the problem. I had to move to a very rural area and the girl fried my hair really good this time! She then left it like that. Orange. Yellow, terrible. She said she would be happy to fix it next week. Next week?-I had to do something!., I know I could have used a demi permanent color to cover it,, but I was just too scared to try anything else. So I went immediately and had this shampoo delivered to my house. I wasn’t too hopeful about it and was afraid it would stain my very light porous hair and make it look even worse! But I did what it said, taking into account the damage and just to address the really unsightly parts. I was a bit overzealous with the application process and just kind of slapped it on the top part of my head only and massaged it around avoiding the already good blonde hair I wanted to keep! After I could see it did tone it down. Also after applying it to my roots, I blended it with the lighter blonde hair just so it didn’t look so banded as it did. It seriously helped me out. She did fix the color, eventually but my hair is still fried, and I still use this shampoo to prevent brass.

Helpful?d3c67db0-0b0c-11f1-8e30-63e7131886fb506133025
Dec 27, 2025
Ginny
Item details
Shampoo and conditioner type: Daily Shampoos
5 out of 5 stars review

Verified Purchase

I used it for the first time and no issues with my scalp and could see a good difference in my hair. I will be buying the conditioner to use with it. Thanks Walmart

Helpful?d3c67db0-0b0c-11f1-8e30-63e7131886fb506133025
Jul 10, 2025
Robyn
Item details
Shampoo and conditioner type: Daily Shampoos
5 out of 5 stars review

Verified Purchase

I didnt have high hopes for this. I bought this in conjunction with the conditioner with the hopes of turning down the brassiness of my dyed brown hair. My poor hair had been through it. I was previous a box red and bought a "lifting" brown. There was no lift. I looked like a strawberry copper penny. Next day I color oops it (bleach version) and went with a medium brown right after. I still had shades of brass, orange and red. I wasnt happy at all. I didnt want to put my hair through much more considering overall it was healthy before I started this. I was considering just going dark but I wanted to try to tone it first. I used clarifying shampoo first. Then purple shampoo. Then a deep conditioning protein treatment after everything my hair has went through. I finished up with the purple conditioner and was so surprised at my results. My hair looks gorgeous! It completely drowned out the brassy tones and now my hair is a soft brown with blonde undertones. I am very pleased with this product.

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