Popular pick

Kristin Ess Hair Purple Shampoo for Blonde, Brunette, Silver + Grey Hair, Anti Brass + Yellow Tones, Sulfate Free Toning Shampoo, 10oz

4.4 stars out of 373 reviews
(4.4)|
373 ratings

Key item features

  • Ultra-violet pigment offers intense toning for both blondes + brunettes
  • Removes unwanted brass and yellow/warm tones in hair
  • Shine restoring + instantly illuminating
  • Gently clarifying
  • For all hair types
  • Contains Zip-Up Technology: Proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles, and helping protect hair from environmental stressors + color fade
  • Cruelty Free
  • Keratin Safe
  • Free of sulfates, parabens, phthalates + silicones
Current price is $11.97$1.20/fl oz
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $11.97
One-time purchase $11.97

How do you want your item?

Try 30 days of Free Shipping with Walmart+! Choose plan at checkout.
How do you want your item?
Columbus, 43215
Arrives by Mon, Feb 2
Sold and shipped by Walmart.com
Free 90-day returns
This item is gift eligible
Other sellers
$11.50
+Free shipping
Shipping, arrives by Mon, Feb 2 to Columbus, 43215
Sold by Alfa Saver
Fulfilled by Walmart
Free 90-day returns
walmart plus

Get free delivery, shipping and more*

*Restrictions apply
Try Walmart+ now

About this item

Product details

Specifications

Directions

Warranty

Ingredients

Warnings

Compare with similar items

Comparison Overview:
Product

Viewing this item

Kristin Ess Hair Purple Shampoo for Blonde, Brunette, Silver Grey Hair, Anti Brass Yellow Tones, Sulfate Free Toning Shampoo, 10oz
Kristin Ess Hair Purple Shampoo for Blonde, Brunette, Silver   Grey Hair, Anti Brass   Yellow Tones, Sulfate Free Toning Shampoo, 10oz
current price $11.97
Kristin Ess Hair Purple Shampoo for Blonde, Brunette, Silver Grey Hair, Anti Brass Yellow Tones, Sulfate Free Toning Shampoo, 10oz
4.4 out of 5 Stars. 373 reviews
L'Oreal Paris EverPure Sulfate Free Purple Shampoo - Squeeze Bottle, 6.8 fl oz
L'Oreal Paris EverPure Sulfate Free Purple Shampoo - Squeeze Bottle, 6.8 fl oz
current price $9.97
L'Oreal Paris EverPure Sulfate Free Purple Shampoo - Squeeze Bottle, 6.8 fl oz
4.4 out of 5 Stars. 6070 reviews
Jhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl oz
Jhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl oz
current price $5.77
Jhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl oz
4.5 out of 5 Stars. 1051 reviews
Equate Blonde & Silver Shampoo for Hair Care of Blonde and Silver Hair, 16 fl oz, Compare to Clairol Professional® Shimmer Lights® Shampoo
Equate Blonde & Silver Shampoo for Hair Care of Blonde and Silver Hair, 16 fl oz, Compare to Clairol Professional® Shimmer Lights® Shampoo
current price $4.98
Equate Blonde & Silver Shampoo for Hair Care of Blonde and Silver Hair, 16 fl oz, Compare to Clairol Professional® Shimmer Lights® Shampoo
4.4 out of 5 Stars. 1470 reviews
Kristin Ess Shampoo Extra Gentle for Sensitive Scalp Gently Cleanses, 10oz
Kristin Ess Shampoo Extra Gentle for Sensitive Scalp   Gently Cleanses, 10oz
current price $11.97
Kristin Ess Shampoo Extra Gentle for Sensitive Scalp Gently Cleanses, 10oz
4.7 out of 5 Stars. 197 reviews
John Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 oz
John Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 oz
current price $10.97
John Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 oz
4.6 out of 5 Stars. 598 reviews
Kristin Ess Signature Moisturizing Repair Shampoo with Castor Oil for Damaged Hair Sulfate Free Shampoo, 10oz
Kristin Ess Signature Moisturizing Repair Shampoo with Castor Oil for Damaged Hair   Sulfate Free Shampoo, 10oz
current price $11.97
Kristin Ess Signature Moisturizing Repair Shampoo with Castor Oil for Damaged Hair Sulfate Free Shampoo, 10oz
4.6 out of 5 Stars. 4508 reviews
Kristin Ess Clarifying Shampoo Volumizing for Oily Hair Build up, 10 oz.
Kristin Ess Clarifying Shampoo Volumizing for Oily Hair   Build up, 10 oz.
current price $11.97
Kristin Ess Clarifying Shampoo Volumizing for Oily Hair Build up, 10 oz.
4.6 out of 5 Stars. 4222 reviews
Shimmer Lights Shampoo 16 oz
Shimmer Lights Shampoo 16 oz
current price $11.67
Shimmer Lights Shampoo 16 oz
4.6 out of 5 Stars. 184 reviews
Kristin Ess Ultra Rich Softening Shampoo Moisture for Dry Damaged Hair, 10oz
Kristin Ess Ultra Rich Softening Shampoo Moisture for Dry Damaged Hair, 10oz
current price $11.97
Kristin Ess Ultra Rich Softening Shampoo Moisture for Dry Damaged Hair, 10oz
4.6 out of 5 Stars. 487 reviews
Comparison Chart:
Hair Product FormCreamsKristin Ess Hair Purple Shampoo for Blonde, Brunette, Silver Grey Hair, Anti Brass Yellow Tones, Sulfate Free Toning Shampoo, 10ozLiquidsL'Oreal Paris EverPure Sulfate Free Purple Shampoo - Squeeze Bottle, 6.8 fl ozLiquidsJhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl ozLiquidsEquate Blonde & Silver Shampoo for Hair Care of Blonde and Silver Hair, 16 fl oz, Compare to Clairol Professional® Shimmer Lights® ShampooCreamsKristin Ess Shampoo Extra Gentle for Sensitive Scalp Gently Cleanses, 10ozCreamsJohn Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozCreamsKristin Ess Signature Moisturizing Repair Shampoo with Castor Oil for Damaged Hair Sulfate Free Shampoo, 10ozCreamsKristin Ess Clarifying Shampoo Volumizing for Oily Hair Build up, 10 oz.LiquidsShimmer Lights Shampoo 16 ozLotionsKristin Ess Ultra Rich Softening Shampoo Moisture for Dry Damaged Hair, 10oz
BrandKristin EssKristin Ess Hair Purple Shampoo for Blonde, Brunette, Silver Grey Hair, Anti Brass Yellow Tones, Sulfate Free Toning Shampoo, 10ozL’Oréal ParisL'Oreal Paris EverPure Sulfate Free Purple Shampoo - Squeeze Bottle, 6.8 fl ozJhirmackJhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl ozEquateEquate Blonde & Silver Shampoo for Hair Care of Blonde and Silver Hair, 16 fl oz, Compare to Clairol Professional® Shimmer Lights® ShampooKristin EssKristin Ess Shampoo Extra Gentle for Sensitive Scalp Gently Cleanses, 10ozJohn FriedaJohn Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozKristin EssKristin Ess Signature Moisturizing Repair Shampoo with Castor Oil for Damaged Hair Sulfate Free Shampoo, 10ozKristin EssKristin Ess Clarifying Shampoo Volumizing for Oily Hair Build up, 10 oz.ClairolShimmer Lights Shampoo 16 ozKristin EssKristin Ess Ultra Rich Softening Shampoo Moisture for Dry Damaged Hair, 10oz
Hair TypeAll Hair TypesKristin Ess Hair Purple Shampoo for Blonde, Brunette, Silver Grey Hair, Anti Brass Yellow Tones, Sulfate Free Toning Shampoo, 10ozColor TreatedL'Oreal Paris EverPure Sulfate Free Purple Shampoo - Squeeze Bottle, 6.8 fl ozAll Hair TypesJhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl ozColor TreatedEquate Blonde & Silver Shampoo for Hair Care of Blonde and Silver Hair, 16 fl oz, Compare to Clairol Professional® Shimmer Lights® ShampooAll Hair TypesKristin Ess Shampoo Extra Gentle for Sensitive Scalp Gently Cleanses, 10ozNormalJohn Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozAll Hair TypesKristin Ess Signature Moisturizing Repair Shampoo with Castor Oil for Damaged Hair Sulfate Free Shampoo, 10ozAll Hair TypesKristin Ess Clarifying Shampoo Volumizing for Oily Hair Build up, 10 oz.All Hair TypesShimmer Lights Shampoo 16 ozAll Hair TypesKristin Ess Ultra Rich Softening Shampoo Moisture for Dry Damaged Hair, 10oz
Hair Care Key BenefitsMoisturizingKristin Ess Hair Purple Shampoo for Blonde, Brunette, Silver Grey Hair, Anti Brass Yellow Tones, Sulfate Free Toning Shampoo, 10ozColor EnhancingL'Oreal Paris EverPure Sulfate Free Purple Shampoo - Squeeze Bottle, 6.8 fl ozColor ProtectionJhirmack Silver Brightening Purple Shampoo for All Shades of Gray, White, and Blonde Hair, 12 fl ozColor ProtectionEquate Blonde & Silver Shampoo for Hair Care of Blonde and Silver Hair, 16 fl oz, Compare to Clairol Professional® Shimmer Lights® ShampooMoisturizingKristin Ess Shampoo Extra Gentle for Sensitive Scalp Gently Cleanses, 10ozColor ProtectionJohn Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 ozMoisturizingKristin Ess Signature Moisturizing Repair Shampoo with Castor Oil for Damaged Hair Sulfate Free Shampoo, 10ozClarifyingKristin Ess Clarifying Shampoo Volumizing for Oily Hair Build up, 10 oz.Color EnhancingShimmer Lights Shampoo 16 ozClarifyingKristin Ess Ultra Rich Softening Shampoo Moisture for Dry Damaged Hair, 10oz
Now hiding additional rows in the Table

Frequently bought together

Kristin Ess Hair Purple Shampoo for Blonde, Brunette, Silver Grey Hair, Anti Brass Yellow Tones, Sulfate Free Toning Shampoo, 10oz $11.97 $1.20/fl oz

Kristin Ess Hair Purple Shampoo for Blonde, Brunette, Silver   Grey Hair, Anti Brass   Yellow Tones, Sulfate Free Toning Shampoo, 10oz
current price $11.97
$1.20/fl oz

Kristin Ess Hair Purple Shampoo for Blonde, Brunette, Silver Grey Hair, Anti Brass Yellow Tones, Sulfate Free Toning Shampoo, 10oz

4.4 out of 5 Stars. 373 reviews

Kristin Ess Hair Extra Gentle Conditioner for Sensitive Skin Scalp, Moisturizing Hydrating Conditioner for Dry Hair, Color Safe Keratin Safe, 10oz $10.77 $1.08/fl oz

Kristin Ess Hair Extra Gentle Conditioner for Sensitive Skin   Scalp, Moisturizing   Hydrating Conditioner for Dry Hair, Color Safe   Keratin Safe, 10oz
current price $10.77
$1.08/fl oz

Kristin Ess Hair Extra Gentle Conditioner for Sensitive Skin Scalp, Moisturizing Hydrating Conditioner for Dry Hair, Color Safe Keratin Safe, 10oz

4.7 out of 5 Stars. 158 reviews

Best seller Good Molecules Hyaluronic Acid Face Serum - 1 fl oz $5.97 $5.97/fl oz

Best seller
Good Molecules Hyaluronic Acid Face Serum - 1 fl oz
current price $5.97
$5.97/fl oz

Good Molecules Hyaluronic Acid Face Serum - 1 fl oz

4.7 out of 5 Stars. 1106 reviews

Best seller Hi-Pro-Pac Intense Keratin Protein No-Frizz Hair Treatment, 1.75 fl oz $1.77 $1.01/fl oz

Best seller
Hi-Pro-Pac Intense Keratin Protein No-Frizz Hair Treatment, 1.75 fl oz
current price $1.77
$1.01/fl oz

Hi-Pro-Pac Intense Keratin Protein No-Frizz Hair Treatment, 1.75 fl oz

4.6 out of 5 Stars. 986 reviews
Current price is $30.48
Items may be delivered on different dates

Customer ratings & reviews

4.4 out of 5 stars
stars373 ratings206 reviews
How item rating is calculated

Reviews summary

Pros
  • : Has a clean scent.
  • : Helps preserve cool, ashy blonde shades.
  • : Offers great value for the amount.
  • : Helps cut brassy tones in highlights.
  • : Produces a generous amount of lather when used.
  • : Retains and tones hair color with minimal fading.
Generated by AI

Customer images

  • +16 images
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 206 reviews

Dec 15, 2025
JCat9999
Top Reviewer
Item details
Count: 1
Size: 10 oz
5 out of 5 stars review

Verified Purchase

excellent product.

I believe I have tried every product this company has. I have white gray hair. This shampoo along with the Clarifying shampoo does a great job on my hair. I don't use the clarifying shampoo but every 3rd wash. It strips the old shampoo from your hair. Good products

Helpful?40FNKOM1EQMP336719477
May 30, 2025
Jennifer
Item details
Count: 1
Size: 10 oz
5 out of 5 stars review

Verified Purchase

Great shampoo for blonde hair

This is the first time I've ever used this shampoo. I purchased because it was on sale. I honest to goodness think this is better than a higher priced salon shampoo for blonde hair. It makes my hair feel clean, it doesn't weigh it down, and I can see all tones of blonde in my hair! I have had many compliments on the look of my hair just since using it - and I am styling it exactly the same as I did prior to using this shampoo. I will definitely purchase again!

Helpful?40FNKOM1EQMP336719477
May 10, 2025
Sylvia
5 out of 5 stars review

Verified Purchase

great product!

I absolutely love this toner it did such a good job taking the yellow broze put ofy hair and it smells SOO good. it looks like a small bottle but there is a ton of it amd i have alot of hair so its red worth the buy.

Helpful?40FNKOM1EQMP336719477