Wet n Wild Prime Focus Hydrating Primer Serum, Hydrate, 1.0 Fl oz
Wet n Wild Prime Focus Hydrating Primer Serum, Hydrate, 1.0 Fl oz
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Wet n Wild Prime Focus Hydrating Primer Serum, Hydrate, 1.0 Fl oz

199 ratings
Actual ColorOrange - Hydrate

Key item features

  • Blurs and softens imperfections
  • Leaves skin feeling soft and hydrated without a greasy residue
  • Refines skin for flawless and longer-lasting makeup application
  • Lightweight and ultra-hydrating
  • Cruelty-Free, Gluten-Free and Vegan

Specs

Features, Long-Lasting, LightweightProduct multifunction descriptor, HydratingSkin care key benefits, Hydrating, Line ReducingActive ingredients, salicylic acidIngredient preference, Gluten-FreeSkin type, All

About this item

Product details

A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application. Formulated with skin-nourishing ingredients, including Rose Water, Camellia Leaf Extract and Green Tea Extracts, that moisturize and smooth the skin. The silky, creamy texture creates the perfect canvas for a smooth, even complexion, so that foundation glides on effortlessly for a luminous, flawless finish.
  • Blurs and softens imperfections
  • Leaves skin feeling soft and hydrated without a greasy residue
  • Refines skin for flawless and longer-lasting makeup application
  • Lightweight and ultra-hydrating
  • Cruelty-Free, Gluten-Free and Vegan
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.  

Specifications

Features

Long-Lasting, Lightweight

Product multifunction descriptor

Hydrating

Skin care key benefits

Hydrating, Line Reducing

Active ingredients

salicylic acid

Indications

Directions

Instructions

Dispense 1-2 pumps to clean fingertips and gently smooth over face before applying makeup. Wait two minutes for serum to absorb before applying foundation.

Ingredients

Warnings

Customer ratings & reviews

4.3 out of 5 stars
stars
199 ratings54 reviews
Includes global ratings and reviews
How item rating is calculated

Reviews summary

Pros

  • : The product provides reliable coverage at a low price.
  • : The primer creates a dewy, skin-like base that lasts.
  • : Provides an even surface for application.
  • : It is light and dissipates soon after application.
  • : Provides long-lasting moisture without feeling greasy.

Neutral

  • : Formula gives a dewy, long-lasting look but can appear uneven.
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Showing 1-3 of 54 reviews

Jul 23, 2025
Reviewer name: tiffany
Item details
Color: Orange - Hydrate
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

just get it!

I was actually impressed! When I saw that it was pink, I thought “ope, I don't want a orange tone on my face” but it didn't show up orange at all. It gave my skin a nice dewy look under foundation and held up really well throughout the day. Definitely a good find for the price! Definitely buying again!

Helpful?5729YPQDL3OO395609403
Nov 24, 2025
Reviewer name: Carlyn
Item details
Color: Orange - Hydrate
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Wow! 10/10 - improves appearance of makeup

I purchased this after seeing it reviewed and recommended by a makeup artist influencer around my age whose recommendations are almost always a hit with me, this one being point in case. Despite being in my early 40's, I still have acne-prone combination-leaning-toward-oily skin, so my face doesn't need and can't handle heavy moisturizers. But this Wet n Wild Hydrating Primer Serum hits that hard-to-achieve sweet spot for me. After cleansing, this does a GREAT job hydrating my face and helping prep my skin for makeup. The influencer said you'll see a difference in your makeup finish when you use this product underneath vs when you don't, and she's right!!! It makes my skin dewy and bouncy without weighing it down, and my foundation always seems to look more skin-like when I've applied this first. Also, I've recently found another application that works great for me - not only do I apply a thin layer (just a drop or 2 on each section of my face) as a primer, then, using the back of my hand, I add just 1 drop of this primer serum to whatever skin tint I'm using (along with a teeny squeeze of Loreal's Lumi Glotion for extra glow), mix that well before applying the mixed foundation onto my face using my fingers followed by a brush to finish blending/patting it in. Through trial and error, I've found this makes my foundation much easier to blend in and gives me the most consistently flawless-looking, glowing, skin-like foundation appearance that wears well almost all day. The fact this product is so FANTASTIC and ALSO SO AFFORDABLE - talk about a win-win!!! This primer serum has a slight fragrance if that matters to you - to me, I LOVE it - it's a very subtle/light rose scent that dissipates quickly. It's such lovely lightweight hydration and feels so refreshing with good-for-your-skin ingredients, I sometimes use this as just a dewy last step in morning skincare even on no-makeup days. I CAN'T praise this enough and have already bought 2 more bottles (even though I haven't finished my first - a bottle goes a long way for me, making it an even better value for the money). 10/10 highly recommend and have already repurchased. I hope Wet n Wild NEVER discontinues this!!!

Helpful?5729YPQDL3OO395609403
Jan 10, 2026
Reviewer name: Coqui873
Item details
Color: Orange - Hydrate
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Nice!

I use this to prime my undereye. It's very hydrating. It does the job.

Helpful?5729YPQDL3OO395609403
Current price is $7.38$7.38/fl oz
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