Wet n Wild Prime Focus Impossible Primer, Clear, 1.0 Fl oz
Wet n Wild Prime Focus Impossible Primer, Clear, 1.0 Fl oz
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Wet n Wild Prime Focus Impossible Primer, Clear, 1.0 Fl oz

137 ratings

Key item features

  • Perfect Prep: A perfect base for makeup, use this primer as the first step in your makeup routine. Or wear it on its own for natural luminance.
  • Naturally Brightening: Skin-loving ingredients like Gooseberry and Jeju Blossom Extract naturally brightens the skin, making it more beautiful than you thought possible.
  • Intensely Hydrating: Keep your skin calm and moisturized, even under makeup, with the help of this deeply hydrating primer.
  • Matte Finish: This formula smooths out your complexion, blurs lines, and provides a soft soft matte that works perfectly for natural and creative makeup styles.
  • Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Specs

Active ingredients, salicylic acidFeatures, Mattifying, LightweightIngredient preference, Silicone-FreeMakeup shade, ClearSkin type, AllContainer type, Tube

About this item

Product details

Why Impossible? This first-of-its-kind SILICONE-FREE primer turns imagination into innovation with breakthrough performance and benefits. Mattifying AND hydrating? Yes! And we’ll say it one more time for the people in the back! This breakthrough silicone-free formula features the silky, seamless application traditionally achieved with silicones, helps to simultaneously mattify and moisturize skin, and blurs the appearance of pores for a flawless soft-focus look. Featuring skin-loving ingredients like Gooseberry and Jeju Blossom Extract – a natural brightener – this impossibly amazing do-it-all primer delivers on all the benefits you never associated with better skin. With such an amazing blend of skin-friendly, complexion-boosting ingredients, this primer makes the impossible possible. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
  • Perfect Prep: A perfect base for makeup, use this primer as the first step in your makeup routine. Or wear it on its own for natural luminance.
  • Naturally Brightening: Skin-loving ingredients like Gooseberry and Jeju Blossom Extract naturally brightens the skin, making it more beautiful than you thought possible.
  • Intensely Hydrating: Keep your skin calm and moisturized, even under makeup, with the help of this deeply hydrating primer.
  • Matte Finish: This formula smooths out your complexion, blurs lines, and provides a soft soft matte that works perfectly for natural and creative makeup styles.
  • Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.  

Specifications

Active ingredients

salicylic acid

Features

Mattifying, Lightweight

Ingredient preference

Silicone-Free

Makeup shade

Clear

Indications

Directions

Instructions

Apply a thin layer of primer over your sunscreen and under your makeup.

Warranty

Warranty information

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Ingredients

Warnings

Customer ratings & reviews

4.3 out of 5 stars
stars
137 ratings40 reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars63% (86)
  2. 4 stars18% (25)
  3. 3 stars12% (16)
  4. 2 stars3% (4)
  5. 1 star4% (6)

Reviews summary

Pros

  • : Offers good quality at a reasonable price.
  • : Provides a smooth surface for application.
  • : The primer blurs skin texture and creates an airbrushed base for foundation.
  • : The primer smooths makeup to create an even finish.

Neutral

  • : Can be pleasant and smooth, but also noticeable and lingering.

Cons

  • : Requires more effort to spread evenly.
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Showing 1-3 of 40 reviews

Feb 27, 2026
Reviewer name: anonymous
Top Reviewer
Item details
Color: Other
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Super Smooth Product - And Its Sealed

First, and most importantly- the product is SAFETY SEALED. Super siky feel applying it to my skin. By itself, my skin, my pores were smooth - after, i then applied my foundation and concealer. The rest of my makeup went on seamlessly, and stayed put for my dr office trek. I actually did not use powder and noticed my skin had a natural shine to it, so if i wanted a soft, matte evening look, id use powder. Another great product from Wet n Wild

Helpful?4BJAMWQK91KM350007317
May 1, 2026
Reviewer name: Arlene
Top Reviewer
Item details
Color: N/A
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Best value for your money. And it really works..

This goes on wonderfully smooth and it's translucent. It can stand up to any overpriced namebrand. . I ordered several tubes to last me through at least the next six months. The only thing that's negative is that it's hard to squeeze out of the tube as I start getting towards the end. I have a small jar that a different brand of primer came. So when I start a new tube, I just squeeze it all out and put it in that jar., and then I cut the bottom and squeeze the last little bit into the jar.

Helpful?4BJAMWQK91KM350007317
Nov 15, 2025
Reviewer name: R
Item details
Color: N/A
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Excellent primer for price.

Helpful?4BJAMWQK91KM350007317
Current price is $6.64$6.64/ea
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