Berkley PowerBait® Nessie Fishing Bait, Hickory Shad, 7 in, Soft Swimbait

One of the first soft plastic glide baits, the Berkley PowerBait Nessie opens up glide bait style fishing to entry level anglers while offering new options to experienced fishermen. The soft body design provides a realistic, more fluid swimming motion when compared to traditional hard glide baits. Stabilizing fins and hook clip retention system deliver the proper action and hook positioning, ensuring you've got the Berkley advantage cast after cast. Berkley's exclusive PowerBait® formula delivers the technology of taste to soft plastic baits increasing bite retention by 18x, providing the angler time to feel more bites and set more hooks. At Berkley, our science-based development process gives anglers the tools and confidence to catch more fish. Berkley baits are fine-tuned through decades of scientific research at Berkley Labs and then proven on the water to provide anglers with the best solution to help them catch fish in any environment.