Berkley Krej Fishing Lure, Blue Vapor OB, 100

The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting by working its way upwards in the water column, only to fall backwards towards its target. Designed to excel with forward facing sonar, Krejing allows the angler to take advantage of being able to see how the fish reacts and work the bait up and away from the fish to better imitate a natural fleeing motion, or back towards the fish to trigger reaction strikes. At Berkley, our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing, keep studying, and keep figuring out ways to make all our products the best on the market. Because of this commitment we can confidently say - We've done the science. Now you catch the fish.