Berkley Finisher Fishing Lure, Purple Slime, Size 7

Purpose-built for Forward Facing Sonar, Berkley Finisher Fishing Baits hit on all the fast dropping, hard gliding and fish provoking actions of glide baits while giving the angler the control to react to the fish, test its mood and produce a strike with a finishing move. The modern finless double-treble design brings the Finisher to the forefront of modern hard fishing bait design for fit, finish and performance. Other single centered treble glide baits with fins foul up and can't keep 'em hooked. When finished with forward facing sonar, the angler can now react and present the finisher as fast and precise as possible. The weight-forward design allows for precision casts, fast drop-ins and a wide range of actions to draw a strike out of the moodiest fish. At Berkley, our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing, keep studying, and keep figuring out ways to make all our products the best on the market. Because of this commitment we can confidently say - We've done the science. Now you catch the fish.