Hero image 0 of e.l.f. Lash 'N Roll® Curling & Lifting Mascara, Pitch Black, 0.32oz, 0 of 17
100+ bought since yesterday, try a subscriptionBest seller
e.l.f. Lash 'N Roll® Curling & Lifting Mascara, Pitch Black, 0.32oz
e.l.f. Lash 'N Roll® Curling & Lifting Mascara, Pitch Black, 0.32oze l f Lash N Roll Mascara Pitch Black 0 32oze l f Lash N Roll Mascara Deep Brown 0 32oz
Actual Color:Pitch Black
Deep Brown, $7.00
$7.00$21.88/oz
selected, Pitch Black, $7.00
$7.00$21.88/fl oz
Key item features
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl and lift
- Unique double-sided and curved silicone brush works to separate, lift, and curl each lash
- Smudge- and flake-resistant formula
- 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
- This product is made in a Fair-Trade Certified factory
Specs
- Makeup brush & applicator typeCurved Wand, Classic Wand
- Product lineLash 'N Roll
- Age groupAdult, Teen
- Net content statement0.32 oz
Reviews summary
Pros
- : Offers great value at this cost.
- : Has a natural yet luscious appearance.
- : Does not form clumps during application.
- : Has a curved shape that grabs lashes.
- : Goes on evenly without clumping.
Generated by AI
Current price is USD$7.00$21.88/fl oz
Price when purchased online
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Columbus, 43215
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About this item
Product details
Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
Shade Descriptions:
- Pitch Black (a deeper, more pigmented black shade)
- Brown
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl and lift
- Unique double-sided and curved silicone brush works to separate, lift, and curl each lash
- Smudge- and flake-resistant formula
- 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
- This product is made in a Fair-Trade Certified factory
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.
Specifications
Makeup brush & applicator type
Curved Wand, Classic Wand
Product line
Lash 'N Roll
Age group
Adult, Teen
Net content statement
0.32 oz
Directions
Instructions
Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes. Use the longer bristles to comb through lashes to separate and lift. Layer a second or third coat for maximum curl before the first coat has dried.
Ingredients
Ingredients
Water (Aqua), Ricinus Communis (Castor) Seed Oil,Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, Phenoxyethanol, PEG-100 Stearate, Nylon-12, Aminomethyl Propanol, Ceteareth-25, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Caprylyl Glycol, Sodium Benzoate, Silica, Xanthan Gum, Kaolin, Tocopherol May Contain: Black 2 (CI 77266)(NANO), Ultramarines (CI 77007)
Active Ingredient Name
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, Phenoxyethanol, PEG-100 Stearate, Nylon-12, Aminomethyl Propanol, Ceteareth-25, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Caprylyl Glycol, Sodium Benzoate, Silica, Xanthan Gum, Kaolin, Tocopherol [+/-]: Black 2 (CI 77266) (Nano), Ultramarines (CI 77007).
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Customer ratings & reviews
How item rating is calculated
Reviews summary
Pros
- : Offers great value at this cost.
- : Has a natural yet luscious appearance.
- : Does not form clumps during application.
- : Has a curved shape that grabs lashes.
- : Goes on evenly without clumping.
Generated by AI
Customer images
Sort by |
Showing 1-3 of 191 reviews
Oct 28, 2025
CarolinaGirl
Top Reviewer
Item details
Color: Deep Brown
5 out of 5 stars review
Verified Purchase
Worked for me
This mascara proves that you do not need to spend mega money for a good product. I bought the brown as I thought black might be too harsh on my 75-year-old eyes. It did help to curl them and no clumping. I always have a "used clean mascara brush from a previous tube" handy to help comb my mascara if and when my lashed cling together. The clinging often happens with any mascara, expensive or cheaper. I will buy this mascara again as I think it worked well for me. The curved bristle brush helped w/my thinning lashes. (Also: I used a mascara primer prior to applying the ELF mascara) That really helps!
Helpful?41VMO0OIFPY11281622202
Jan 4, 2026
Erin
Item details
Color: Pitch Black
5 out of 5 stars review
Verified Purchase
e.l.f. Lash ‘N Roll Mascara
This mascara gives instant lift and curl without clumps or flakes. The curved brush grabs every lash, rolling them up for a wide-awake look that lasts all day. Lightweight, buildable, and super affordable-perfect for natural glam or layering for extra drama. elf really understood the assignment with this one
Helpful?41VMO0OIFPY11281622202
Jul 24, 2025
anonymous
Top Reviewer
Item details
Color: Pitch Black
5 out of 5 stars review
Verified Purchase
I LOVE IT!!
e.l.f. Cosmetics' Lash 'N Roll Curling %26 Lifting Mascara offers a budget-friendly alternative to high-end mascaras, providing noticeable curl and lift without the need for a lash curler. Its unique double-sided, curved silicone brush separates, lifts, and coats each lash evenly, delivering a fluttery, wispy effect. The smudge- and flake-resistant formula ensures long-lasting wear, making it a popular choice among users seeking an affordable yet effective mascara.
Helpful?41VMO0OIFPY11281622202
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