To say that I love this lipstick would be a huge understatement. I love, LOVE, L-O-V-E this lippie (#270, Petite Plum). I've honestly purchased probably 18 tubes, and I have 3 new, sealed tubes so I won't run out. I adore this lippie so much that I even dig into the tube to get every last little drop of the product, so none of it will go to waste. I love how comfortable, and easy to apply this is; I even feel comfortable doing a touch-up without a mirror. If I want a deeper color, or longer wear, I'll add it on top of a lipliner applied over the entire lip. If I do a lipliner over the entire lip, topped with Glossy Balm, the product will last many hours, a solid half day or more; this application technique also helps it last through a cup of tea, or through most of a meal. I adore the flexibility of this lippie - - swiped twice, it can be worn with sheer coverage, swiped a few more times the color deepens, and applied over a liner, it transforms into a longer wearing, comfortable, moisturizing lippie! I frequently get compliments when I wear this color. There was a while where I would carry a sealed tube in my purse to give to someone if they really were interested what I was wearing - - I've given it away to more then a few waitresses who were strangers, but oh so kind. Glossy Balm is in the list of my favorite 3 lip products. L'Oréal, please do not discontinue this lippie!! It's gotten hard to find it at the drugstore, hopefully I'll continue to be able find it online. (The only thing that L'Oréal discontinued, which still breaks my heart is their Lash Out Mascara. Oh, how many dozens and dozen of tubes I purchased of that mascara...). I thank you for making such a great product! I love your team, and the new products that you continue to product. Thank you L'Oréal, I'm sending you lots of hugs of appreciation!!!

I absolutely love this product, which unfortunately might be the kiss of death for it. Every time I find I product I fall in love with, it gets discontinued. The shade I chose is just a tiny bit too bright for me but I love how well it stays on and it has the perfect amount of gloss. It's not goopy as I see so many products out there are, it's just right. I will definitely buy this lip balm again. I'm going to try the other shades too. I also like the fact that even after eating, when the gloss is gone, the color remains.

I really like this balm! I'm more of a gloss girl myself so I wasn't sure how I would like it but so glad I bought it now! Color is great, really lasts and keeps my lips nice and hydrated. Great shine too!

I bought this lip balm and i was impressed at how rich and smooth. It applies very lightweight and keeps my lip hydrated all day. I love the baby berry shade. Will definitely be trying out the other shades.

Absolutely love the Vintage Rose color! It gives a natural looking tint which is great. It isn't sticky like lip gloss, but still has a nice sheen to it. When it does wear off (as all lip balm eventually does) it leaves a lighter tint. Great Product!

I purchased the Colour Riche Glossy Balm in My Babydoll pink last weekend. It's more like a crayon than a traditional waxy lip balm. My lips stayed hydrated and it gives them a natural burst of pink. I'm looking forward to trying a few of their other fun shades especially for the summer. Overall, it's a keeper!

I want a lip balm with color for fall/winter use. I wear neutral shades leaning toward brown so bought the "Lovely Mocha" shade. The tube was the right color, but the balm is pink.

Will be returning this today, if I can. Top section broke off on first use! Was able to use part left in tube - - great color and feel, seemed to last a long time. My lips felt soft.

Been so anxious to finally buy this product. I purchased Lovely Mocha. I like the smooth creamy feel gliding on my lips. But I was hugely disappointed in the gloss appearance.....none! I purchased it due to the name "gloss balm" and the picture at the display makes it appear as it will be 'gloppy high gloss' which is what I wanted. But sadly didn't get. It is not glossy at all, just a tad shine. I hate misleading products. Disappointing from L'oreal.

I love L'Oréal products, unfortunately these were a miss in an odd way: Petite Plum - perfect shade, but after a couple weeks smelled like old crayons in a bad way. Ginger Candy - more gloss than color (which was lighter than I expected anyways, but I could work with it), also went very stinky in a short time, but a nasty fishy whiffiness, bleah! No idea what happened. So for now I'll just use the (many) tubes of Colour Riche Balm/Pop I have and lurrrrve