Berkley Ripfish, 7, Prime Time

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a crazy range of angler-controlled actions. The Ripfish excels in vertical presentations with lateral hunting actions and a crazy-cool wobble. FFS Optimization means you have precision casting followed by quick fall rates that get to the fish fast while the flat bottom design allows the angler to stop the fall and create as much chaos as they choose all while keeping the bait in the strike zone longer! For a more finesse approach, you can guard the fall and impart a steadier controlled retrieve then impart action when and where you desire. The Ripfish can produce tight yo-yoing actions, fast drops and wide glide-outs that swim back to center with ultra-natural movement. The Ripfish crispy vibrations move a lot of water and will emit a loud high-pitched rattle on the rip not found in any glide bait on the market. Enjoy the easy-to-cast, quick-sinking, and put it where you want it when you want it performance of the Berkley Ripfish.##Pro Tip: Be willing to adjust your cadence and rod movements in response to fish behavior to elicit more responses.