e.l.f. Power Grip Primer, 0.811 fl oz
e.l.f. Power Grip Primer, 0.811 fl oz
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e.l.f. Power Grip Primer, 0.811 fl oz

20K ratings
e.l.f. Power Grip Primer, 0.811 fl oze l f Power Grip Primer 0 811 fl oz2 pack e l f Power Grip Primer 0 811 fl oz
Pack SizeSingle

Key item features

  • e.l.f. Power Grip Primer from E.l.f. Cosmetics preps skin for makeup with a smooth, long-lasting base.
  • Gel formula grips makeup for long-lasting, all-day wear
  • Moisturizes, preps, and gives skin a natural finish
  • Enriched with Hyaluronic Acid to retain moisture for a plump complexion
  • Non-comedogenic (does not clog pores!)
  • 100% vegan, cruelty-free, e.l.f. is Leaping Bunny Certified

Specs

Active ingredients, salicylic acidSkin care concern, Enlarged PoresSkin type, AllSkin care key benefits, MoisturizingMakeup finish, NaturalMakeup coverage, Sheer

About this item

Product details

Power Grip Primer is #1 Primer in America.*

Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.

Great for: All skin types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

  • e.l.f. Power Grip Primer from E.l.f. Cosmetics preps skin for makeup with a smooth, long-lasting base.
  • Gel formula grips makeup for long-lasting, all-day wear
  • Moisturizes, preps, and gives skin a natural finish
  • Enriched with Hyaluronic Acid to retain moisture for a plump complexion
  • Non-comedogenic (does not clog pores!)
  • 100% vegan, cruelty-free, e.l.f. is Leaping Bunny Certified
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.  

Specifications

Active ingredients

salicylic acid

Skin care concern

Enlarged Pores

Skin type

All

Skin care key benefits

Moisturizing

Indications

Directions

Instructions

• Apply evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. • Allow 30 seconds to set before applying makeup.

Warranty

Warranty information

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Ingredients

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Customer ratings & reviews

4.7 out of 5 stars
stars
20K ratings17K reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars81% (16.2K)
  2. 4 stars13% (2,634)
  3. 3 stars4% (732)
  4. 2 stars1% (228)
  5. 1 star1% (206)

Reviews summary

Pros

  • : The primer forms a tacky base that holds foundation in place.
  • : Offers long-lasting performance at a lower cost.
  • : Provides a smooth texture that helps products stay in place.
  • : Provides a smooth, long-lasting surface for foundation.
  • : Has a smooth, lightweight consistency.

Neutral

  • : Can be sticky and effective for long-lasting wear, but may feel uncomfortably tacky.
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Showing 1-3 of 17,088 reviews

Oct 26, 2026
Reviewer name: Iriavtr
5 out of 5 stars
5 out of 5 stars review

The most dewy finish

[I was gifted this product in exchange for my honest review] I absolutely loved this primer! Out of all three Power Grip primers, the Original gave me the dewiest, most radiant finish. My skin looked beautiful, fresh, and glowy, and my makeup stayed in place all day! One thing I really appreciate is that it didn't cause any breakouts, which used to happen to me when wearing makeup for long hours. I'm so impressed with how well it worked for my skin!

Review from eyeslipsface.com
Helpful?4V2PQ3ZIHN0N951334506
Sep 6, 2026
Reviewer name: Yanya98
5 out of 5 stars
5 out of 5 stars review

Amazing hold and hydration!⁠

[This review was collected as part of a promotion.] Maximum hydration and extreme fixation with a juicy finish (dewy). Ideal for dry, combination skin or anyone looking for glowing skin and makeup that doesn't move all day long. Refreshing gel that becomes sticky to the touch for 30 seconds to "trap" the base.

Review from eyeslipsface.com
Helpful?4V2PQ3ZIHN0N951334506
Oct 10, 2026
Reviewer name: RossyV
5 out of 5 stars
5 out of 5 stars review

Hydrating Feel with a Grippy Texture

[I was gifted this product in exchange for my honest review] I like the gel texture of this primer because it feels slightly tacky and helps makeup stay in place. It also leaves my skin looking fresh and hydrated. I especially like it when I want a dewy finish.

Review from eyeslipsface.com
Helpful?4V2PQ3ZIHN0N951334506
Current price is $11.00$13.58/fl oz
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