Wet n Wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige, 1.0 Fl oz

|1,937 ratings

Actual Color:Soft Beige

Amber Beige, $13.60

Other options

Bronze Beige, $13.01

Other options

Buff Bisque, $13.01

Other options

Caramel, $12.84

Other options

Classic Beige, $4.92

$5.18/fl oz

Cream Beige, $4.92

$5.18/fl oz

Desert Beige, $4.92

$5.18/fl oz

Golden Beige, $4.92, was $6.89

$5.18/fl oz

Nude Ivory, $4.92, was $6.89

$4.92/fl oz

Porcelain, $13.00

Other options

Rose Ivory, $13.84

Other options

Shell Ivory, $12.33

Other options

selected, Soft Beige, $13.01

Other options

Soft Ivory, $13.33

Other options

Pack Size:Single

Key item features

Ultra-lightweight, moisturizing formula
Helps minimize the appearance of pores
Blends seamlessly and blurs imperfections
Delivers buildable coverage and a long-lasting, hydrating glow
Talc-free, Gluten-free, Cruelty-free, Vegan

Specs

Makeup shade
Soft Beige
Features
Long-Lasting, Buildable
Skin care key benefits
Hydrating, Moisturizing
Makeup coverage
Medium, Full
Skin tone
Fair
Active ingredients
salicylic acid

Reviews summary

Pros

: Allows for customizable coverage levels without added weight.
: Goes on smoothly with various tools.
: Offers high-quality foundation at an affordable cost.
: Provides medium to full coverage with a dewy look.
: Accurate shade selection available.

Neutral

: Can be pleasant and subtle, but also strong and overwhelming.

Generated by AI

Price when purchased online

Report an issue with this seller

More seller options (1)

Starting from $13.01

About this item

Product details

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

Ultra-lightweight, moisturizing formula
Helps minimize the appearance of pores
Blends seamlessly and blurs imperfections
Delivers buildable coverage and a long-lasting, hydrating glow
Talc-free, Gluten-free, Cruelty-free, Vegan

info:

We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.

Specifications

Makeup shade

Soft Beige

Features

Long-Lasting, Buildable

Skin care key benefits

Hydrating, Moisturizing

Makeup coverage

Medium, Full

Indications

Skin Care Concern

Aging

Directions

Instructions

Prep your complexion with Wet n Wild’s, Primer Serum (sold separately) for longer wearing makeup and a smoother canvas. Always shake before use to activate. For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.

Warranty

Warranty information

Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.

Ingredients

Inactive Ingredients

Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(Trimethylsiloxy)silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium EDTA, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Iron Oxides/ CI 77491, CI 77492, CI 77499]. [1906-1]

Ingredients

Water/Eau, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Diphenylsiloxy Phenyl Trimethicone, Peg-10 Dimethicone, Isopentyldiol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Pentylene Glycol, Synthetic Fluorphlogopite, Lauryl Peg-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Magnesium Sulfate, Trimethylsiloxysilicate, Phenoxyethanol, Disteardimonium Hectorite, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sorbitan Isostearate, Triethoxycaprylylsilane, Ethylhexylglycerin, Fragrance(Parfum), Disodium Edta, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Castor Oil Isostearate, [+/- (May Contain/Peut Contenir): Titanium Dioxide/Ci 77891, Iron Oxides/ Ci 77491, Ci 77492, Ci 77499]. [1906-1]

Active Ingredients

salicylic acid

Warnings

State Chemical Disclosure

None

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Customer ratings & reviews

4.5 out of 5 stars

stars1,937 ratings550 reviews

How item rating is calculated

Reviews summary

Pros

: Allows for customizable coverage levels without added weight.
: Goes on smoothly with various tools.
: Offers high-quality foundation at an affordable cost.
: Provides medium to full coverage with a dewy look.
: Accurate shade selection available.

Neutral

: Can be pleasant and subtle, but also strong and overwhelming.

Generated by AI

Customer photos

+47 images

Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.

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Showing 1-3 of 550 reviews

Apr 27, 2026

Alisha

Item details

Color: Desert Beige

Multipack quantity: 1

5 out of 5 stars review

Verified Purchase

Glowing at 40

As a 40 year-old mom, this is my go to foundation. It has great coverage and gives the perfect flawless glow. Last all day without separating and does not oxidize and change color. This foundation is 100 times better than most that are 10 times it's cost. I will always reach for this. It was a staple for me in my late 20s through 30s and still going strong today. It makes my skin glow.

Helpful?

Oct 18, 2025

Kay

Top Reviewer

Item details

Color: Porcelain

Multipack quantity: 1

5 out of 5 stars review

Verified Purchase

This brand of foundation is a great blend of oxidizing, moisturizing and a perfect glow every time..It has a beautiful and shine free finish that is unremarkable one of the most beautiful foundation's I have ever used..love this!! and the colors always a perfect match

Helpful?

Nov 24, 2025

Item details

Color: Desert Beige

Multipack quantity: 1

5 out of 5 stars review

Verified Purchase

My Go To Makeup

I love this product. I have used it for years. However, when trying a different shade I found that the other shade didn't go on nearly as smoothly as this Desert Beige shade did. I would like to wear a little lighter color in the winter months but of the ones I tried, this shade goes on the most effortlessly. (Which really makes no sense as it's all the same product, but I swear by it!)

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Wet n Wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige, 1.0 Fl oz

Key item features

Specs

Reviews summary

Pros

Neutral

More seller options (1)

About this item

Product details

Specifications

Makeup shade

Features

Skin care key benefits

Makeup coverage

Indications

Skin Care Concern

Directions

Instructions

Warranty

Warranty information

Ingredients

Inactive Ingredients

Ingredients

Active Ingredients

Warnings

State Chemical Disclosure

Similar items you might like

Based on what customers bought

50+ bought since yesterday COVERGIRL OLAY Simply Ageless 3-in-1 Liquid Foundation, 225 Buff Beige, 1 fl oz $9.97 $9.97/fl oz

COVERGIRL OLAY Simply Ageless 3-in-1 Liquid Foundation, 225 Buff Beige, 1 fl oz