Clairol Natural Instincts Demi-Permanent Hair Color Crème 5 Medium Brown, 1 Application
Clairol Natural Instincts Demi-Permanent Hair Color Crème 5 Medium Brown, 1 Application
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Clairol Natural Instincts Demi-Permanent Hair Color Crème 5 Medium Brown, 1 Application

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Hair Color Shade:5
Multipack Quantity:1

Key item features

  • Get a rush of radiant, healthy-looking color and a boost of shine with 80% naturally derived ingredients
  • YES, coconut and aloe vera. NO ammonia or added parabens
  • Lasts 28 washes and blends away grays
  • Conditioning crème formula is gentle on all hair types and textures
Current price is $7.96
Price when purchased online
  • Free 90-day returns
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Customer ratings & reviews

4.3 out of 5 stars
stars5,583 ratings2,347 reviews
How item rating is calculated
  1. 5 stars69% (3,864)
  2. 4 stars12% (645)
  3. 3 stars5% (267)
  4. 2 stars4% (223)
  5. 1 star10% (584)

Reviews summary

Pros

  • : Simple and quick to use with minimal mess.
  • : Offers good value at this price point.
  • : Has a non-overpowering smell.
  • : Hair color appears authentic and blends well with natural hair.
  • : Produces a range of natural-looking shades with good gray coverage.

Neutral

  • : Offers decent coverage, but may not last.
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Showing 1-3 of 2,347 reviews

Nov 24, 2025
CB
Item details
Hair color shade: 6RR
Multipack quantity: 1
Sold byMondo Seven Six, LLCDelivered byWalmart
5 out of 5 stars review

Verified Purchase

Short and Beautiful!😄

I have natural African American 3C hair. I used a different product beginning of Nov with a permanent color. I used a reddish auburn color but my roots were showing badly. I wanted a rinse. I saw this. I dyed my whole head with no damage. I have a lot of gray hair. Full gray coverage. I like that it didn't have ammonia and was VEGAN! I love this color it's BEAUTIFUL. The smell is wonderful. The conditioner made my hair so soft. It's more than what I usually spend but the result is worth it. Even though I had hair product in my hair and it was not fully clean it still worked. I've been working nonstop. Haven't had time to do my hair. My hair is short. There was still color left in the bottle. One picture is when I finished. Other pics are with oil and gel! GREAT PRODUCT!👏🏾👏🏾👏🏾👏🏾👍🏾

Helpful?0W30PDMLINUZ920877407
Jun 21, 2025
Sarah
Item details
Hair color shade: 5G
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Great product!

I really loved how easy it was and The shade looks amazing on me. One thing was it ended up a little redder than I was expecting but it still looked amazing so I can’t complain. I have dark blonde hair naturally and it took to it really well. I’m excited to see how it will wash out on my virgin hair .

Helpful?0W30PDMLINUZ920877407
Aug 2, 2025
lisa
Item details
Hair color shade: 2
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Great product!

What can I say? This product, is one of the best hair coloring I have ever used. No harsh products, zero ammonia, I like that it has coconut oil, %26 aloe. The color last for months. Very pleased with this product.

Helpful?0W30PDMLINUZ920877407