Almay Length and Lift Mascara, 040 Waterproof Black, 0.24 fl oz
Almay Length and Lift Mascara, 040 Waterproof Black, 0.24 fl oz
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Almay Length and Lift Mascara, 040 Waterproof Black, 0.24 fl oz

4.4 stars out of 2011 reviews
(4.4)|
2,011 ratings
Almay Length and Lift Mascara, 040 Waterproof Black, 0.24 fl ozAlmay Length and Lift Mascara 040 Waterproof Black 0 24 fl ozAlmay Length and Lift Mascara 010 Blackest Black 0 24 fl ozAlmay Length and Lift Mascara 030 Black 0 24 fl ozAlmay Length and Lift Mascara 020 Black Brown 0 24 fl oz
Size:0.24 fl oz
Actual Color:040 Waterproof Black
010 Blackest Black
020 Black Brown
030 Black
selected, 040 Waterproof Black

Key item features

  • Gentle, buildable mascara lengthens, lifts, and conditions, ultimately creating a flawless, long-lash look without clumping, flaking, or smudging
  • Formula is enriched with a lash-caring complex of plant-based waxes and conditioners to nourish for healthy looking eyelashes
  • Brush is made of 100% plant-derived bristles that evenly coat lashes from root to tip; packaging is made with post-consumer recycled materials
  • Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, Triclosan
  • As always, hypoallergenic; ophthalmologist tested; clean; cruelty free; fragrance free; suitable for sensitive eyes and contact lens wearers
Current price is $9.08$37.83/fl oz
Price when purchased online
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Columbus, 43215
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Customer ratings & reviews

4.4 out of 5 stars
stars2,011 ratings1,708 reviews
How item rating is calculated
  1. 5 stars64% (1,293)
  2. 4 stars20% (396)
  3. 3 stars9% (191)
  4. 2 stars3% (60)
  5. 1 star4% (71)

Reviews summary

Pros
  • : Applies easily and evenly.
  • : Glides on without forming clumps.
  • : Provides separated lash look with length and lift.
  • : Offers good value at this cost.
  • : Has a soft and gentle texture.
  • : Provides volume without clumping or weighing lashes down.
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Showing 1-3 of 1,708 reviews

Feb 9, 2026
Cece
Top Reviewer
Item details
Size: 0.24 fl oz
Color: 030 Black
5 out of 5 stars review

Verified Purchase

I've been using Almay makeup products all of my life! They're hypoallergenic, and very affordable. if you have sensitive skin or a sensitive eye area with use of makeup, then switch to Almay. You won't regret it!

Helpful?6JXOF4XPOHB9805322529
Jun 27, 2025
Anne
Item details
Size: 0.24 fl oz
Color: 030 Black
5 out of 5 stars review

Verified Purchase

Very good mascara for anyone with sensitive eyes. This is easy to remove and lasts all day. Applicator lends itself to building multiple coats for more drama.

Helpful?6JXOF4XPOHB9805322529
Dec 31, 2025
debbie
Top Reviewer
Item details
Size: 0.24 fl oz
Color: 020 Black Brown
5 out of 5 stars review

Verified Purchase

everything about this mascara is wonderful, easy to apply, easy to take off, it's just a great mascara

Helpful?6JXOF4XPOHB9805322529