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Milani Keep It Full Maxxx Lip Plumper Gloss, First Kiss

Key item features

  • Ultra-plumping gloss for visibly fuller lips
  • Patent-like shine & bold color payoff
  • Signature Keep It Full doe foot applicator
  • America's #1 lip plumper!*
  • *Milani calculation based on data reported by Nielsen US xAOC data for 52-week period ending 7/15/2023.
Current price is $8.99$69.15/fl oz
Price when purchased online
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Arrives by Wed, Jun 3
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Customer ratings & reviews

3.9 out of 5 stars
stars262 ratings168 reviews
How item rating is calculated
  1. 5 stars60% (158)
  2. 4 stars12% (32)
  3. 3 stars6% (15)
  4. 2 stars5% (14)
  5. 1 star16% (43)

Reviews summary

Pros

  • : Has vibrant color payoff.
  • : Provides subtle temporary lip volume increase.
  • : Offers flattering, natural-looking colors.

Neutral

  • : Can be invigoratingly tingling, but also uncomfortably intense.
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Customer photos

  • +19 images
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Showing 1-3 of 168 reviews

Jan 20, 2026
Joan W
5 out of 5 stars review

Seller Verified Purchase

Very Pretty

[This review was collected as part of a promotion.] The lip plumper goes on very smoothly and works as described. It feels good on the lips.

Review from Milani
Helpful?42UPMPLWNON8706651513
Aug 30, 2025
Walmart customer
5 out of 5 stars review

Seller Verified Purchase

Gorgeous product!!

[This review was collected as part of a promotion.] Love this lip gloss! Plumping, pigmented and doesnt bleed into lines. Bae is an awesome red for everyday, Singlish is another great color for everyday!

Review from Milani
Helpful?42UPMPLWNON8706651513
Oct 3, 2025
Sherri
5 out of 5 stars review

Seller Verified Purchase

Best Lip Plumper!

[This review was collected as part of a promotion.] Great plumping power and gorgeous color. I love how shiny it is!

Review from Milani
Helpful?42UPMPLWNON8706651513