Milani Keep It Full Maxxx Lip Plumper Gloss, First Kiss
Milani Keep It Full Maxxx Lip Plumper Gloss, First Kiss
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Milani Keep It Full Maxxx Lip Plumper Gloss, First Kiss

267 ratings

Key item features

  • Ultra-plumping gloss for visibly fuller lips
  • Patent-like shine & bold color payoff
  • Signature Keep It Full doe foot applicator
  • America's #1 lip plumper!*
  • *Milani calculation based on data reported by Nielsen US xAOC data for 52-week period ending 7/15/2023.

Specs

Brand, MilaniMakeup form, GlossesMakeup finish, High ShineFeatures, HydratingMakeup shade, First KissIngredient preference, Paraben-Free

About this item

Product details

For intense hydration and pout maximization-- Keep It Full. This semi-sheer, high gloss plumper applies like butter, with a slight cooling sensation for a natural plumping effect. Formulated with a plumping peptide complex, lip-loving oils, and Hyaluronic Acid, this ultra-nourishing formula helps deliver max moisture with a lightweight, non-sticky feel. With the perfect amount of sheer color, shine and plumping for naturally enhanced looking lips, no wonder Keep It Full is America's #1 lip plumper! Vegan and Cruelty Free!
  • Ultra-plumping gloss for visibly fuller lips
  • Patent-like shine & bold color payoff
  • Signature Keep It Full doe foot applicator
  • America's #1 lip plumper!*
  • *Milani calculation based on data reported by Nielsen US xAOC data for 52-week period ending 7/15/2023.
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.  

Specifications

Brand

Milani

Makeup form

Glosses

Makeup finish

High Shine

Features

Hydrating

Ingredients

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Customer ratings & reviews

3.9 out of 5 stars
stars
267 ratings170 reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars61% (162)
  2. 4 stars12% (32)
  3. 3 stars6% (15)
  4. 2 stars5% (14)
  5. 1 star16% (44)

Reviews summary

Pros

  • : Has a luxurious feel when applied.
  • : Offers a natural to bold shade range.
  • : Formula glides on and creates a mild tingling plump.
  • : Provides a gentle, noticeable lip fullness.

Cons

  • : Leaves a lingering aftertaste that lasts up to 30 minutes.
Generated by AI
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
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Showing 1-3 of 170 reviews

Sep 15, 2026
Reviewer name: C
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Best lip color for on-the-go,

[This review was collected as part of a promotion.] I prefer a natural look when I apply makeup and lip color on the go. This is my favorite lip color and the lip plumper gives my a youthful and natural look.

Review from Milani
Helpful?42UPMPLWNON8706651513
Jan 20, 2026
Reviewer name: Joan W
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Very Pretty

[This review was collected as part of a promotion.] The lip plumper goes on very smoothly and works as described. It feels good on the lips.

Review from Milani
Helpful?42UPMPLWNON8706651513
Sep 30, 2025
Reviewer name: Shiksa.Surah
5 out of 5 stars
5 out of 5 stars review

Glides on easily, feels very natural

I love Milani I value their cosmetics and I think they make couture and affordable products, just as good as MAC honestly. Keep It Full Maxxx Lip Plumber what another success! I didn't want to follow the matte trend and that was my personal choice. The finish is glossy however nothing too over the top. The tint glides on kinda like creamy ish however after the application you feel like a tingling sensation but somewhat intense, just smack your lips together it goes away believe me. I recommend outlining your lips with a lip pencil if you buy a darker shade for a perfect finish.

Review from Milani
Helpful?42UPMPLWNON8706651513
Current price is $8.99$69.15/fl oz
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