Journal of Brand Management: Advanced Co Advances in Luxury Brand Management, (Hardcover)

Name: Journal of Brand Management: Advanced Co Advances in Luxury Brand Management, (Hardcover)
Brand: Jean-NoÃ«l Kapferer
SKU: 691814677
Price: 157.76 USD
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Journal of Brand Management: Advanced Co Advances in Luxury Brand Management, (Hardcover)Journal of Brand Management Advanced Collections Advances in Luxury Brand Management Hardcover

Book Format:Hardcover

Key item features

Journal of Brand Management: Advanced Co Advances in Luxury Brand Management, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9783319511269
Format: Hardcover
Publication Date: 2017-09-28
Page Count: 256

Specs

Manual & guide type
Instruction Manual
Book format
Hardcover
Edition
2017 Edition
Skill level
Advanced
Pages
256
Language
English

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Provides a comprehensive summary of the field, giving the reader the ability to dig deeper into challenges for research

Gives insights to management challenges and solutions, based on the results of research in this field and the outlook on future opportunities

Chapters and papers are written and selected by globally well-known experts in the field of luxury and brand management

Journal of Brand Management: Advanced Co Advances in Luxury Brand Management, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9783319511269
Format: Hardcover
Publication Date: 2017-09-28
Page Count: 256

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Specifications

Manual & guide type

Instruction Manual

Book format

Hardcover

Edition

2017 Edition

Skill level

Advanced

Warranty

Warranty information

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