L'Oréal Paris EverPure Purple Toning Shampoo for Blonde Hair, Sulfate-Free, 23 fl oz
L'Oréal Paris EverPure Purple Toning Shampoo for Blonde Hair, Sulfate-Free, 23 fl oz
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L'Oréal Paris EverPure Purple Toning Shampoo for Blonde Hair, Sulfate-Free, 23 fl oz

3,034 ratings

Key item features

  • Purple toning shampoo designed to help neutralize brassy yellow and orange tones
  • Ideal for bleached, highlighted, blonde, gray, and silver hair; helps protect color-treated hair while keeping it soft
  • Infused with hibiscus and purple dye for color-correcting care and moisture
  • Vegan and sulfate-free formula crafted without parabens, DMDM hydantoin, added phthalates, gluten, harsh salts, and surfactants
  • Use up to 2 to 3 times a week instead of your usual shampoo: apply to wet hair, massage into lather, and rinse thoroughly; in case of contact with eyes, rinse immediately
  • 23 fl oz

Specs

Brand, L’Oréal ParisHair type, All Hair TypesShampoo & conditioner type, Daily ShampoosHair care key benefits, Color Protection, Moisturizing, Shine EnhancingIngredient preference, Sulfate-FreeActive ingredient name, Hibiscus

About this item

Product details

L'Oréal Paris EverPure Purple Toning Shampoo is made for color-treated blonde hair and works well across bleached, highlighted, blonde, gray, and silver shades. This purple shampoo is designed to help neutralize unwanted brassy yellow and orange tones as part of your regular color-care routine. It's infused with hibiscus and purple dye for color-correcting care and added moisture, so your lighter shades get toning support along with softness. As a blonde shampoo, it also helps protect color-treated hair while keeping it feeling soft. The formula is vegan and sulfate-free, and it's crafted without parabens, DMDM hydantoin, added phthalates, gluten, harsh salts, and surfactants. Use this brass neutralizing shampoo 2 to 3 times a week in place of your usual shampoo as part of a color-caring routine.
  • Purple toning shampoo designed to help neutralize brassy yellow and orange tones
  • Ideal for bleached, highlighted, blonde, gray, and silver hair; helps protect color-treated hair while keeping it soft
  • Infused with hibiscus and purple dye for color-correcting care and moisture
  • Vegan and sulfate-free formula crafted without parabens, DMDM hydantoin, added phthalates, gluten, harsh salts, and surfactants
  • Use up to 2 to 3 times a week instead of your usual shampoo: apply to wet hair, massage into lather, and rinse thoroughly; in case of contact with eyes, rinse immediately
  • 23 fl oz
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.  

Specifications

Brand

L’Oréal Paris

Hair type

All Hair Types

Shampoo & conditioner type

Daily Shampoos

Hair care key benefits

Color Protection, Moisturizing, Shine Enhancing

Indications

Directions

Instructions

Use up to 2-3 times a week instead of your usual shampoo. Apply to wet hair and massage into lather. Rinse thoroughly. Follow with EverPure Brass Toning Purple Conditioner. In case of contact with eyes, rinse immediately.

Warranty

Warranty information

Please reference Brand Consumer Inquiry Portal

Ingredients

Warnings

Customer ratings & reviews

4.4 out of 5 stars
stars
3,034 ratings2,555 reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars62% (1,874)
  2. 4 stars26% (777)
  3. 3 stars9% (261)
  4. 2 stars2% (74)
  5. 1 star2% (48)

Reviews summary

Pros

  • : Effectively maintains cool, vibrant blonde color.
  • : Priced lower than similar products.
  • : Has a light and fresh smell.
  • : Maintains cool, ashy tones without brassiness.
  • : Leaves hair with a smooth texture after use.

Neutral

  • : Formula conditions strands but can still leave hair dry.
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Showing 1-3 of 2,555 reviews

Jul 25, 2026
Reviewer name: CbrisiRN1
5 out of 5 stars
5 out of 5 stars review

Wonderful comir... Use every wash for some licolor

I have white hair that is to genetics and age , lol, and have been using this shampoo and conditioner since. I LOVE this product!!! I do not use it every so often, I use it every shampoo with the conditioner. It has given my white hair a lovely slightly lavender hue, and I get compliments from EVERYONE! Literally, people will stop me as I'm walking by to ask what I did to my hair! I should be paid for the advertising! 😂.

Review from lorealparisusa.com
Helpful?5MMRO2DX0ZC7502855627
Nov 5, 2026
Reviewer name: patricia
Top Reviewer
Item details
Size: 23 Fl Oz
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Great for silver hair

Keeps my silver-gray hair shiny and free from yellowing!

Helpful?5MMRO2DX0ZC7502855627
Jul 11, 2026
Reviewer name: Charlie
Item details
Size: 23 fl oz
5 out of 5 stars
5 out of 5 stars review

Finally Bigger Bottles!

I'm glad they finally came out with a bigger bottle! This is the only purple shampoo I've known of to lather up pretty well, it does well toning out the brass/ yellow tones, I use it every other day when I was my hair. I always buy this one especially whenever I get a blonde bayalage done. Glad they did both shampoo and conditioner. It's a manageable and affordable price I could say compared to other high end products.

Helpful?5MMRO2DX0ZC7502855627
Current price is Now $14.96
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was $19.00
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