Berkley Flicker Shad Shallow Fishing Lure, Slick Purple Bengal, 2/7 oz

Fish with a lure designed to target shallower fish with the Berkley Flicker Shallow Shad. This crank bait is ideal for shallow-running casting and trolling, providing maximum rattle and roll action. With a size, profile and dive depth to imitate real baitfish, the Berkley Flicker Shallow Shad attracts strikes from walleyes and other game fish. Available in a variety of premium colors to help you match the hatch with a realistic shad profile, it's irresistible to predatory fish. When they bite, sharp and stout Fusion19 hooks penetrate easily and hold on even through the toughest fights. At Berkley, our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing, keep studying, and keep figuring out ways to make all our products the best on the market. Because of this commitment we can confidently say - We've done the science. Now you catch the fish.