Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
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Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900

|769 ratings

Key item features

  • MAXIMUM PUSH-UP LIFT - Push Up & In bra cups gently lift up and in for cleavage that won't quit, creating a rounded, flattering shape without gaps or bulk.
  • UNDERWIRE BRA SUPPORT - Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you'll forget is there.
  • SIDE-SMOOTHING BRA - Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines.
  • DEMI BRA COVERAGE - Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love.
  • CONVERTIBLE STRAPS - Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra. MANY OPTIONS - Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple.
  • PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses.

About this item

Product details

THE LIFT YOU DESIRE Amplify your assets with the Maidenform Love the Lift Lace Demi Push-Up Bra — our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift Push-Up Bra offers the style, structure, and confidence you deserve. MAXIMUM PUSH-UP LIFT - Push Up & In bra cups gently lift up and in for cleavage that won’t quit, creating a rounded, flattering shape without gaps or bulk. UNDERWIRE BRA SUPPORT - Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you’ll forget is there. SIDE-SMOOTHING BRA - Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines. DEMI BRA COVERAGE - Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love. CONVERTIBLE STRAPS - Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra. MANY OPTIONS - Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple. PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses. ; cup size : D ; band size: 36
  • MAXIMUM PUSH-UP LIFT - Push Up & In bra cups gently lift up and in for cleavage that won't quit, creating a rounded, flattering shape without gaps or bulk.
  • UNDERWIRE BRA SUPPORT - Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you'll forget is there.
  • SIDE-SMOOTHING BRA - Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines.
  • DEMI BRA COVERAGE - Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love.
  • CONVERTIBLE STRAPS - Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra. MANY OPTIONS - Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple.
  • PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses.
info:
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Specifications

Bra style

T-Shirt

Bra feature

Underwire, Padded, Demi, Push-Up, Seamless, Lift

Bra cup size

D

Bra band size

36 in

Directions

Fabric Care Instructions

HAND WASH - We recommend hand washing this women's underwire bra to keep its shape.

Warranty

Warranty information

The warranty on the product is one year. Please keep all documents related to the purchase. Please contact customer support for assistance.

Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.

Customer ratings & reviews

4.3 out of 5 stars
stars
769 ratings413 reviews
Includes global ratings and reviews
How item rating is calculated
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Showing 1-3 of 413 reviews

Aug 27, 2026
Reviewer name: GAboobear
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Wonderful lift!

I've been wearing wirefree bras for years, and realized that gravity has not been kind to me. That, along with significant weight loss, has severely affected my breaststroke. This bra is AMAZING, and gives me a great shape!

Review from Maidenform
Helpful?2CZZ95NZDRE5465287946
Jul 26, 2026
Reviewer name: kdhh
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Best Bra

These are the best especially with having had a mastectomy. The support is awesome and still comfortable for wearing

Review from Maidenform
Helpful?2CZZ95NZDRE5465287946
Mar 14, 2026
Reviewer name: NotJustAnother
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Looks good! Husband likes it

Husband loves it. Has already gotten it dirty a few times ;) I am usually a 34a but this bra fits me good at 34b. I have yet to try a 34a in this bra to see the difference. It feels good to wear all day.

Review from Maidenform
Helpful?2CZZ95NZDRE5465287946
Current price is $32.95
Price when purchased online
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Sold and shipped by HerRoom and HisRoom
4.413956639566396 out of 5 stars
4.4 stars out of 5, based on 1476 seller reviews(4.4)
Extended holiday returns
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