Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
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Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900

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Color:Sandshell w/Honey Blush Beige
Clothing Size:36D

Key item features

  • THE LIFT YOU DESIRE Amplify your assets with the Maidenform® Love the Lift® Lace Demi Push-Up Bra — our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra® technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift® Push-Up Bra offers the style, structure, and confidence you deserve.
  • MAXIMUM PUSH-UP LIFT - Push Up & In bra cups gently lift up and in for cleavage that won’t quit, creating a rounded, flattering shape without gaps or bulk.
  • UNDERWIRE BRA SUPPORT - Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you’ll forget is there.
  • SIDE-SMOOTHING BRA - Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines.
  • DEMI BRA COVERAGE - Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love.
  • CONVERTIBLE STRAPS - Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra.
  • MANY OPTIONS - Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple.
  • PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses. ; cup size : D ; band size: 36
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Starting from $32.95

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Customer ratings & reviews

4.3 out of 5 stars
stars774 ratings416 reviews
How item rating is calculated
  1. 5 stars68% (526)
  2. 4 stars13% (99)
  3. 3 stars7% (52)
  4. 2 stars5% (38)
  5. 1 star8% (59)

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Showing 1-3 of 416 reviews

Dec 6, 2025
TefcJ
5 out of 5 stars review

Seller Verified Purchase

Best bra I've ever worn

This is my fourth time purchasing these engineering marvels. The only reason I needed new ones is I've lost a little weight and needed a smaller band size. The fit and look of these magical bras is spectacular. The support is perfect and erases the decades of time and gravity that has pulled my d/dd's further south than I prefer. The padding is comfortable, shapes beautifully, and gives my body and spirit the lift it needs! Look great under all fabrics/clothing I have-from tshirts to silk dresses. The structure stays sound wash after wash. Highly recommend.

Review from Maidenform
Helpful?5N33EEP3FEKO465287946
Jun 20, 2022
Ericka
5 out of 5 stars review

Seller Verified Purchase

Really Love the Lift.

Great bra that looks amazing and feels good. Very comfortable. Great color and style options - Some with all lace on cup, some satin cup with sheer lace on the side and back. Thanks for some larger band sizes also which isn't always the case with push up bras. Well Done!

Review from One Hanes Place
Helpful?5N33EEP3FEKO465287946
May 26, 2021
Sunsinger
5 out of 5 stars review

Seller Verified Purchase

Highly Recommended

This is a wonderful bra. The composite parts, fabric, lace, and hooks/eyes are high quality. It fits perfectly, it's very pretty and once I wore it, I immediately bought 3 more in different colors. Best of all, it does the job required of it. I highly recommend it.

Review from Maidenform
Helpful?5N33EEP3FEKO465287946