L'Oreal Paris Superior Preference Permanent Hair Color 6 Light Brown Natural Fade-Defying System
L'Oreal Superior Preference Permanent Hair Color, 6 Light Brown (Natural) 1 ea
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L'Oreal Superior Preference Permanent Hair Color, 6 Light Brown (Natural) 1 ea

1,517 ratings

Key item features

  • SUPERIOR PREFERENCE PERMANENT HAIR DYE Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • FADE-DEFYING HAIR COLOR: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Current price is $21.34
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Arrives by Fri, Aug 28
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Sold and shipped by Hey Pharma
4.425063352238446 out of 5 stars
4.425063352238446 stars out of 5, based on 16578 seller reviews(4.4)
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Customer ratings & reviews

3.7 out of 5 stars
stars
1,517 ratings1,288 reviews
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Reviews summary

Pros

  • : Offers good quality at lower cost.
  • : Application is quick and requires minimal effort.
  • : Appears authentic and true to natural tone.
  • : Produces a range of blonde shades with varying warm and cool tones.

Cons

  • : Color may not retain vibrancy over time, requiring more frequent reapplication.
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Showing 1-3 of 1,288 reviews

Jun 27, 2026
Reviewer name: Walmart customer
Top Reviewer
Item details
Color: 9GR LIght Reddish Blonde
Sold and shipped byHey Pharma LLC
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

I am so happy to choose this color. It's a best reddish blonde I ever had. Very natural looking and it was easy to follow the directions. Definitely have to use the conditioner after every wash. This is my favorite color now. I will buy it again.

Helpful?543DO8T51RG5451582405
Nov 5, 2016
Reviewer name: PEPPERG99
Sold byHey Pharma LLC
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Best "drugstore" type hair colour!

I have been colouring my hair for years however it has been increasingly difficult to cover my grey without the colour washing out quickly. I tried them all and this one lasted 4.5 weeks which is almost 2 weeks longer than the others! I will always buy this brand from now on!

Review from walmart.ca
Helpful?543DO8T51RG5451582405
Apr 30, 2025
Reviewer name: Deb
Sold byHey Pharma LLC
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Loreal Hair Dye

Loreal is the only hair dye product I will buy . Always happy with the results. Highly recommend.

International review
Review from walmart.ca
Helpful?543DO8T51RG5451582405