2 Pack - L'Oreal Paris Superior Preference Permanent Hair Color, 3 Soft Black 1 ea
2 Pack - L'Oreal Paris Superior Preference Permanent Hair Color, 3 Soft Black 1 ea
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2 Pack - L'Oreal Paris Superior Preference Permanent Hair Color, 3 Soft Black 1 ea

1,437 ratings
2 Pack - L'Oreal Paris Superior Preference Permanent Hair Color, 3 Soft Black 1 ea2 Pack L Oreal Paris Superior Preference Permanent Hair Color 3 Soft Black 1 eaL Oreal Paris Superior Preference 6AM Light Amber Brown Warmer 1 Each 2 Pack

Key item features

  • Product of L'Oreal Superior Preference
  • Pack of 2
  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

About this item

Product details

Specifications

Customer ratings & reviews

3.7 out of 5 stars
stars
1,437 ratings1,250 reviews
How item rating is calculated
  1. 5 stars53% (762)
  2. 4 stars13% (186)
  3. 3 stars5% (79)
  4. 2 stars6% (80)
  5. 1 star23% (330)

Reviews summary

Pros

  • : Produces a range of blonde shades with ash tones.
  • : Application is quick and requires minimal effort.
  • : Appears authentic and true to color.
  • : Provides attractive, natural-looking color with shine.

Neutral

  • : Can be effective, but may vary in performance across users and hair types.

Cons

  • : Color may not retain vibrancy over time, requiring more frequent reapplication.
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Showing 1-3 of 1,250 reviews

Sep 3, 2026
Reviewer name: soonerfan47
5 out of 5 stars
5 out of 5 stars review

Solons can't believe it's a box color

I am completely gray and this covers my gray beautifully. When I go to my hair solon I always get asked about my hair color and comments like.." love the color"... " I can't believe it is a box color". It is so natural and easy to use. Love it.

Review from lorealparisusa.com
Helpful?6MFB3V9OS1N0197219023
Oct 18, 2025
Reviewer name: ashleys750_6084
5 out of 5 stars
5 out of 5 stars review

Great product!

[This review was collected as part of a promotion.] This blonde hair color was amazing. We ended up using it on my grandmother to dye her hair not only is the color exactly what was expected, but the application process was seamless. The packaging was easy to follow and the smell really wasn't very bad. I think overall, this is a great product and it didn't feel like you were harming your hair as much as you would a at home product would definitely recommend. The shade of blonde is also so perfect for what we wanted. I think the multitude of shades is something that. L'Oreal does very well.

Review from influenster.com
Helpful?6MFB3V9OS1N0197219023
Mar 31, 2025
Reviewer name: Walmart customer
5 out of 5 stars
5 out of 5 stars review

Beautiful color results.

[This review was collected as part of a promotion.] This hair dye kit was great everything is packaged nicely I love that it includes the big conditioner rather than just a single use packet. I got the color results I was hoping for. The pictures show before during and after the dyeing process. I highly recommend it cause I'm completely satisfied.

Review from influenster.com
Helpful?6MFB3V9OS1N0197219023
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