Almay Smart Shade Skintone Matching Makeup, 400 Medium Meets Deep

Almay Smart Shade Skintone Matching Makeup, 400 Medium Meets Deep

4.2 stars out of 620 reviews
(4.2)|
620 ratings

Key item features

  • Lightweight formula starts out white and instantly transforms into your ideal foundation shade
  • Natural, streak-free, medium coverage foundation with a luminous glow that builds
  • Almay's Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin
  • As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free
  • Available in 6 skintone adjusting shades
Current price is $16.95
Price when purchased online
  • Free shipping
  • Free 30-day returns

How do you want your item?

How do you want your item?
Columbus, 43215
Arrives by Fri, Feb 13
|
Sold and shipped by Beauty Plus
4.287846481876333 stars out of 5, based on 469 seller reviews(4.3)
Report an issue with this seller
Free 30-day returns

More seller options (1)

Starting from $14.99

About this item

Product details

Specifications

Indications

Directions

Warranty

Ingredients

Customer ratings & reviews

4.2 out of 5 stars
stars620 ratings444 reviews
How item rating is calculated

Reviews summary

Pros
  • : Provides a non-oily appearance throughout the day.
  • : Provides a consistent color that matches skin tone.
  • : Blends easily into skin tone.
  • : Provides enough coverage to even out skin tone.
Neutral
  • : Can be smooth and luxurious, but also thick and overpowering.
Generated by AI

Customer images

  • +37 images
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 444 reviews

Nov 10, 2025
Beverly
Item details
Color: 200 Light Medium, Mine
5 out of 5 stars review

Verified Purchase

Wonderful, almost magical, foundation. Love it.

What great idea it was to make a foundation that will match your skin tone! Like most folks, I have gone through countless colors of foundation looking for the 'right' one. I finally found it with this one. It goes on white and as you apply it, the color changes to match your skin tone. It feels creamy and gives good coverage without looking like you've piled on a ton of make-up. I no longer have the 'neck line' where the foundation ends. Almay Smart Shade Skintone Matching Makeup just blends right in. I love the finished look. Be sure to get the right tone for your skin color. I am fair, so I go with the 200 light. It comes in several generic tone categories to choose from. I first tried medium. It went on smoothly, but I thought it looked a little dark. The 200 is perfect for me. There are other lines of "smart" foundation at much higher price points. But why pay more when the Almay works so well.

Helpful?47BTXKB2ZR74441369989
Jan 26, 2026
Cheryl
Top Reviewer
Item details
Color: 100 My Best Light
5 out of 5 stars review

Verified Purchase

It is a great product. I wore it several years Back , but due to limited shades of the foundation I could not wear it in the summer months. My skin was an olive tone but since the major surgery everything is out of Character. When applying this makeup it only takes a drop to do half my face so be careful when using it.

Helpful?47BTXKB2ZR74441369989
Mar 28, 2018
SWEETnLOW
5 out of 5 stars review

Magic

WOW! I didn't think this would really do what it claimed, almost white cream that will adjust to your skin and completely match your color? IT DID! It went on so light and creamy. The color change is almost immediate and it really does match my tone to give a smooth and consistant color. I would say this is a medium coverage. So cool!

Incentivized Review
Helpful?47BTXKB2ZR74441369989

Frequently bought together

Almay Smart Shade Skintone Matching Makeup, 400 Medium Meets Deep $16.95

Almay Smart Shade Skintone Matching Makeup, 400 Medium Meets Deep
current price $16.95

Almay Smart Shade Skintone Matching Makeup, 400 Medium Meets Deep

4.2 out of 5 Stars. 620 reviews

Almay Smart Shade Concealer, Hypoallergenic, Cruelty Free, Oil Free, Fragrance Free, Dermatologist Tested - My Best Light $22.99 $62.14/fl oz

Almay Smart Shade Concealer, Hypoallergenic, Cruelty Free, Oil Free, Fragrance Free, Dermatologist Tested - My Best Light
current price $22.99
$62.14/fl oz

Almay Smart Shade Concealer, Hypoallergenic, Cruelty Free, Oil Free, Fragrance Free, Dermatologist Tested - My Best Light

4 out of 5 Stars. 152 reviews

Almay Loose Finishing Powder, Matte Finish, Lightweight, 300 Medium $12.13 $12.13/oz

Almay Loose Finishing Powder, Matte Finish, Lightweight, 300 Medium
current price $12.13
$12.13/oz

Almay Loose Finishing Powder, Matte Finish, Lightweight, 300 Medium

4.6 out of 5 Stars. 426 reviews

Almay Healthy Hue Powder Blush, Lightweight, So Peachy 200, 0.17 oz $7.71 Was $10.84 $45.35/oz

Almay Healthy Hue Powder Blush, Lightweight, So Peachy 200, 0.17 oz
current price Now $7.71, Was $10.84
$45.35/oz

Almay Healthy Hue Powder Blush, Lightweight, So Peachy 200, 0.17 oz

4.6 out of 5 Stars. 909 reviews
Current price is
$59.78
was $62.91
Items may be delivered on different dates