Almay Smart Shade Skintone Matching Makeup, 400 Medium Meets Deep
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Almay Smart Shade Skintone Matching Makeup, 400 Medium Meets Deep

4.2 stars out of 642 reviews
(4.2)|
642 ratings
Almay Smart Shade Skintone Matching Makeup, 400 Medium Meets DeepAlmay Smart Shade Skintone Matching Makeup 400 Medium Meets DeepAlmay Smart Shade Skintone Matching Makeup 200 Light Medium MineAlmay Smart Shade Liquid Foundation Makeup SPF 15 100 My Best Light 1 fl ozAlmay Smart Shade Skintone Matching Makeup 500 Deep Like Me
Actual Color:Medium Meets Deep
100 My Best Light, $12.98
$12.98/fl oz
200 Light Medium, Mine, $12.98
$12.98/fl oz
Deep Like Me, $14.25
$2.85/oz
selected, Medium Meets Deep, $16.26

Key item features

  • Lightweight formula starts out white and instantly transforms into your ideal foundation shade
  • Natural, streak-free, medium coverage foundation with a luminous glow that builds
  • Almay's Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin
  • As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free
  • Available in 6 skintone adjusting shades
Current price is $16.26
Price when purchased online
  • Free shipping
  • Free 30-day returns

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Columbus, 43215
Arrives by Tue, Mar 31
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Sold and shipped by Beauty Plus
4.302734375 stars out of 5, based on 512 seller reviews(4.3)
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$14.99
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Shipping, arrives by Wed, Apr 1 to Columbus, 43215
Sold and shipped by Beauty SavingsPro Seller
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Customer ratings & reviews

4.2 out of 5 stars
stars642 ratings447 reviews
How item rating is calculated
  1. 5 stars62% (399)
  2. 4 stars17% (108)
  3. 3 stars10% (63)
  4. 2 stars5% (33)
  5. 1 star6% (39)

Reviews summary

Pros
  • : Has a lightweight, effortless look.
  • : Blends to match individual skin tone for a natural look.
  • : Applies easily and evenly with fingers or small amounts.
Cons
  • : May appear darker than expected on certain skin tones.
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Showing 1-3 of 447 reviews

Nov 10, 2025
Beverly
Item details
Color: 200 Light Medium, Mine
5 out of 5 stars review

Verified Purchase

Wonderful, almost magical, foundation. Love it.

What great idea it was to make a foundation that will match your skin tone! Like most folks, I have gone through countless colors of foundation looking for the 'right' one. I finally found it with this one. It goes on white and as you apply it, the color changes to match your skin tone. It feels creamy and gives good coverage without looking like you've piled on a ton of make-up. I no longer have the 'neck line' where the foundation ends. Almay Smart Shade Skintone Matching Makeup just blends right in. I love the finished look. Be sure to get the right tone for your skin color. I am fair, so I go with the 200 light. It comes in several generic tone categories to choose from. I first tried medium. It went on smoothly, but I thought it looked a little dark. The 200 is perfect for me. There are other lines of "smart" foundation at much higher price points. But why pay more when the Almay works so well.

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Jan 26, 2026
Cheryl
Top Reviewer
Item details
Color: 100 My Best Light
5 out of 5 stars review

Verified Purchase

It is a great product. I wore it several years Back , but due to limited shades of the foundation I could not wear it in the summer months. My skin was an olive tone but since the major surgery everything is out of Character. When applying this makeup it only takes a drop to do half my face so be careful when using it.

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Mar 28, 2018
SWEETnLOW
5 out of 5 stars review

Magic

WOW! I didn't think this would really do what it claimed, almost white cream that will adjust to your skin and completely match your color? IT DID! It went on so light and creamy. The color change is almost immediate and it really does match my tone to give a smooth and consistant color. I would say this is a medium coverage. So cool!

Incentivized Review
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