KitchenAid K400 Variable Speed Blender - KSB4027

(This review was collected as part of a promotion.) So far I am loving this blender! It's been quite some time since I've owned a blender and I don't remember them being this user friendly. I sure appreciate the preset options, it takes the guess work out of it. I've used it quite a bit since receiving it. It's easy to use and easy to clean. My iced coffee drinks and smoothies come out like silk! A recipe called for crushed tomatoes - I had diced......a few pulses in the blender and crushed tomatoes it is! I don't usually have appliances sit on my counters but this is aesthetically pleasing and used enough to warrant a permanent place. It gets confusing with all the blender makes and models on the market today, but the choice was easy. I chose KitchenAid because I believe this blender will be around for years to come.