L'Oreal Paris Colour Riche Glossy Balm, Petite Plum

To say that I love this lipstick would be a huge understatement. I love, LOVE, L-O-V-E this lippie (#270, Petite Plum). I've honestly purchased probably 18 tubes, and I have 3 new, sealed tubes so I won't run out. I adore this lippie so much that I even dig into the tube to get every last little drop of the product, so none of it will go to waste. I love how comfortable, and easy to apply this is; I even feel comfortable doing a touch-up without a mirror. If I want a deeper color, or longer wear, I'll add it on top of a lipliner applied over the entire lip. If I do a lipliner over the entire lip, topped with Glossy Balm, the product will last many hours, a solid half day or more; this application technique also helps it last through a cup of tea, or through most of a meal. I adore the flexibility of this lippie - - swiped twice, it can be worn with sheer coverage, swiped a few more times the color deepens, and applied over a liner, it transforms into a longer wearing, comfortable, moisturizing lippie! I frequently get compliments when I wear this color. There was a while where I would carry a sealed tube in my purse to give to someone if they really were interested what I was wearing - - I've given it away to more then a few waitresses who were strangers, but oh so kind. Glossy Balm is in the list of my favorite 3 lip products. L'Oréal, please do not discontinue this lippie!! It's gotten hard to find it at the drugstore, hopefully I'll continue to be able find it online. (The only thing that L'Oréal discontinued, which still breaks my heart is their Lash Out Mascara. Oh, how many dozens and dozen of tubes I purchased of that mascara...). I thank you for making such a great product! I love your team, and the new products that you continue to product. Thank you L'Oréal, I'm sending you lots of hugs of appreciation!!!