Bio Ionic 10X Styling Flat Iron, 1" Hair Straightener with Sonic Vibrating Plates, Ceramic Flat Iron

Sadly I left my favorite flat iron behind at a hotel over the summer and was hopeful that in the 15 years since I'd had my GHD, good flat irons didn't need to cost so much anymore. So I took a chance on a $20 model by another brand that had ceramic plates and “looked” like a good model. It wasn't. It snagged my fine hair and made it staticky and frizzy so I had to return it. This time I spent an inordinate amount of time researching the trendier high end brands these days (including Dyson, T3, and GHD.) The bio ionic 10x kept consistently coming up as having comparable technology without the price tag. It's slightly less expensive than those other brands so I decided to try it and figured I'd go all out and splurge on a Dyson if the Bio Ionic didn't perform. I'm happy to say it gives an extremely glossy, even shine. The vibrating plates do seem to make a bit of a difference in terms of even heat penetration. The only reason I didn't give this model a perfect score was because the outside part of the iron does still get a bit too hot to the touch when left on for a while. That's made it somewhat cumbersome to handle at times but theoretically could also make it a fairly effective curling tool if you're someone who likes to curl with your flat iron too. I still couldn't tell you how it compares to the bigger name brands that cost twice as much but I'm sticking with this one because it does the job, leaves hair extremely soft, shiny, and healthy, even for fine hair. Excellent value and results for the price point.

By far my most favorite straightener! I grabbed this one on Black Friday bc it was $60 off so I could have a back up. I have super thick long course Mediterranean dark hair. It takes me no more than 15 minutes to straighten it. 30 minutes to curl it.