Samsung 55” Class The Frame Series LS03HE QLED 4K Samsung Vision AI Smart TV Smart Tizen TV 2026- QN55LS03HEFXZA

We absolutely love our new 98” The Frame! It's an incredible combination of technology, design, and art, and it has completely transformed our living room. We're already big fans of The Frame series. We moved our 85” The Frame Pro into the bedroom and our 65” The Frame Pro into my office, but the new 98” The Frame has definitely become the centerpiece of our living room. One of the first things we noticed was the overall picture quality. The brightness and contrast are excellent, giving the picture plenty of depth while keeping both bright and darker scenes detailed. Colors are vibrant and really pop without taking away from the natural appearance of the image. For such a massive 98” screen, we've also been impressed by the screen uniformity. The picture looks consistent across the entire display, which is especially noticeable with large areas of similar colors or when displaying artwork. The upscaling is another major strength. With a screen this large, we were initially concerned that lower-resolution or older content might not look as good because imperfections would be much easier to see. Instead, the TV does an impressive job of cleaning up and enhancing content. Even programming that isn't originally in 4K still looks sharp and detailed from our normal viewing distance. Native 4K content, of course, looks absolutely incredible on a screen this size. What really sets the 98” The Frame apart, though, is how well all of that picture technology works with its design. Everything is hidden away, creating an extremely clean and seamless appearance. When we aren't watching TV, we don't have a giant 98” black rectangle dominating the living room. Instead, it becomes a beautiful piece of wall art that naturally blends into the space. The brightness and uniformity also make a noticeable difference in Art Mode. Artwork looks balanced across the enormous screen, and the display does a great job of creating the illusion that you're looking at an actual oversized piece of art rather than a television. Most of our guests don't even realize it's a TV until we turn it on. The user interface is another improvement we appreciate. It feels fast, responsive, and smooth, with no noticeable lag when moving between apps, settings, and content. Between the excellent brightness, contrast, color reproduction, screen uniformity, upscaling, picture quality, responsive interface, and Art Mode, the 98” The Frame has been an excellent addition to our home. It delivers the immersive experience you expect from a television this large without making the living room feel like it revolves around a giant TV. For us, that is what makes The Frame special: when we want a TV, we have an incredible 98” display. When we don't, we have a 98” piece of art.

[This review was collected as part of a promotion.] The TV seems great, but I'm disappointed that it does not come with any free art. Also, the bezel frame made by Samsung did not fit well on my TV and had to be returned. The TV is great, easy to use. It is difficult to find and install new apps.