John Frieda Violet Crush Purple Shampoo for Blondes, 10 fl oz
John Frieda Violet Crush Purple Shampoo for Blondes, 10 fl oz
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John Frieda Violet Crush Purple Shampoo for Blondes, 10 fl oz

218 ratings

Key item features

  • KNOCK OUT BRASSY TONES - Made with crushed violet pigments and, our violet shampoo neutralizes stubborn brassy tones in one use for cooler, brighter blonde hair
  • CLEANSE WITHOUT STRIPPING - Infused with provitamin B5, our purple shampoo for blondes cleanses effectively without stripping your hair of the essential moisture
  • SAFE FOR ALL BLONDES - This purple shampoo is safe for use on natural, color-treated and platinum blonde
  • QUALITY FORMULA - John Frieda Violet Crush Purple Shampoo for Blondes is cruelty-free, peroxide and ammonia-free, as well as free of parabens and phthalates
  • GET OPTIMAL RESULTS - Use this purple shampoo with John Frieda Violet Crush Purple Conditioner to achieve optimal results

Specs

Brand, John FriedaHair type, All Hair Types, Color TreatedShampoo & conditioner type, Purple ShampoosHair care key benefits, Cleansing, Color Enhancing, Color Protection, Shine EnhancingIngredient preference, Paraben-Free, Silicone-Free, Phthalate-Free, Ammonia-FreeScent, Bergamot, Lemon, Grapefruit, Raspberry, Rose, Sandalwood

About this item

Product details

Bring out your coolest, brightest blonde. No appointment required. John Frieda Violet Crush Purple Shampoo for Blondes with crushed violet pigments crushes brassy tones for cooler, brighter blonde in one use. It cleanses effectively without stripping your hair of the essential moisture it needs to be healthy and beautiful. Infused with crushed violet pigments and provitamin B5, this rich formula instantly transforms even the most stubborn brassy yellow and orange tones into cooler, brighter blonde. To use John Frieda Violet Crush Purple Shampoo, massage our purple shampoo into your wet hair, lather and leave for one minute. Rinse well and follow with our conditioner. Use Violet Crush as a purple shampoo and conditioner set, because when you use our violet shampoo with John Frieda Violet Crush Purple Conditioner, you achieve the best blonde results. Use this combination daily until you reach your desired results. Then to maintain, alternate with your regular shampoo as needed. Remember to rinse your hands immediately after applying our purple shampoo and conditioner set to your hair. This purple shampoo is safe for use on natural, color-treated and platinum blonde. You can feel good about our ingredients too. John Frieda Violet Crush Purple Shampoo for Blondes is cruelty-free, peroxide and ammonia-free, as well as free of parabens and phthalates. Plus, the container of our product is made from 50% post consumer recycled material. John Frieda has been transforming hair since 1988. Satisfaction Guarantee. Limitations may apply.
  • KNOCK OUT BRASSY TONES - Made with crushed violet pigments and, our violet shampoo neutralizes stubborn brassy tones in one use for cooler, brighter blonde hair
  • CLEANSE WITHOUT STRIPPING - Infused with provitamin B5, our purple shampoo for blondes cleanses effectively without stripping your hair of the essential moisture
  • SAFE FOR ALL BLONDES - This purple shampoo is safe for use on natural, color-treated and platinum blonde
  • QUALITY FORMULA - John Frieda Violet Crush Purple Shampoo for Blondes is cruelty-free, peroxide and ammonia-free, as well as free of parabens and phthalates
  • GET OPTIMAL RESULTS - Use this purple shampoo with John Frieda Violet Crush Purple Conditioner to achieve optimal results
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Specifications

Brand

John Frieda

Hair type

All Hair Types, Color Treated

Shampoo & conditioner type

Purple Shampoos

Hair care key benefits

Cleansing, Color Enhancing, Color Protection, Shine Enhancing

Directions

Instructions

Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. For more intense results, and to fight the most stubborn brassiness, use Violet Crush Intensive Shampoo. Rinse hands immediately after applying shampoo.

Warranty

Warranty information

At Kao USA Inc. (“KAO”), we stand behind our products and quality controls and guarantee your satisfaction if you purchased a Jergens, Jergens Natural Glow, SOL by Jergens, Curel, Biore, Ban, John Frieda, MegRhythm, MyKirei by KAO or Wakati product from us or one of our authorized sellers in the United States. However, because we are unable to control the quality of products sold by unauthorized sellers, unless otherwise prohibited by law, the Kao USA Inc. Satisfaction Guarantee is not available for products purchased from unauthorized sellers. The Guarantee is also limited to the original, end-user purchaser.

Ingredients

Customer ratings & reviews

4.5 out of 5 stars
stars
218 ratings58 reviews
Includes global ratings and reviews
How item rating is calculated

Reviews summary

Pros

  • : The shampoo neutralizes warm tones and preserves a cool, ashy shade.
  • : It lightens tones, reduces brass and cleanses hair.
  • : The fragrance is subtle and not overpowering.
  • : The formula restores cooler tones and reduces yellowing hues.
  • : Evens out yellow and brassy tones in blonde hair.

Cons

  • : Leaves hair feeling dry, especially without proper conditioning.
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Showing 1-3 of 58 reviews

Nov 6, 2026
Reviewer name: marissa
Top Reviewer
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Perfect for blondes

Love this shampoo been using it for years with my blonde hair and it makes it a nice silver platinum with a hint of purple and smells really good, takes the brassy out.

Helpful?4KX512XPPFTT18257456112
Nov 3, 2026
Reviewer name: Kim
Top Reviewer
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Love this.I leave it on for about 5 minutes twice a week. Leaves my hair very soft and shiny. Tones the brass out but makes my blonde highlights bright and shiny, never dull or purple tinged. Get lots of compliments since I began using it.

Helpful?4KX512XPPFTT18257456112
Jul 26, 2026
Reviewer name: Colleen
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Brassy hair? This one actually works!!

If you have blonde highlights or brassy hair, look no further! I have been buying this for over 2 years and it works!! Better than any other brand! You only need to use it about 1-2 x a week and it will take out the brass and leave your hair ashy blonde! If you leave it on too long you can get a purple for but it washes out within 1 wash- this is on permanent reorder as long as I have blonde highlights!

Helpful?4KX512XPPFTT18257456112
Current price is $10.97$1.10/fl oz
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