Equate Advanced Firming Plus Anti-Wrinkle Day Cream, 1.7 oz
Equate Advanced Firming Plus Anti-Wrinkle Day Cream, 1.7 oz
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Equate

Equate Advanced Firming Plus Anti-Wrinkle Day Cream, 1.7 oz

Key item features

  • Equate Advanced Firming Plus Anti-Wrinkle Day Cream, 1.7 oz
  • Compare to L'Oreal Revitalift Anti-Wrinkle plus Firming Face/Neck Contour Cream
  • Broad-spectrum SPF 25 sunscreen
  • Helps support a firmer, smoother appearance
  • Reduces the look of wrinkles with daily use
  • Absorbs evenly when applied before sun exposure
  • Designed for daytime skincare routines
Current price is $8.46$4.98/oz
Price when purchased online
  • Free 90-day returns
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Customer ratings & reviews

4.6 out of 5 stars
stars237 ratings26 reviews
How item rating is calculated
5.0
1.1
  1. 5 stars76% (179)
  2. 4 stars16% (38)
  3. 3 stars3% (6)
  4. 2 stars1% (3)
  5. 1 star5% (11)

Reviews summary

Pros

  • : Offers effective results at a lower cost.

Cons

  • : May be too strong for some users.
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Showing 1-3 of 26 reviews

Nov 26, 2025
Walmart customer
5 out of 5 stars review

Verified Purchase

Very effective cream at an unbeatable price

This is an excellent product. I have tried many high priced firming creams and this works the best for my skin. You literally can see and feel a difference in your skin's texture and hydration. It doesn't leave a greasy residue that only gives the illusion of hydration but appears to penetrate the skin where it matters. I no longer use an under eye cream because this works beautifully there too. I know Equate has an eye cream that I've used and it works great, but you don't need both the eye cream and the face/neck cream. You can't beat the price for the effectiveness. One jar lasts a long time as well.

Helpful?4KMOMNZRWLZM17002008910
Feb 22, 2026
Donna
5 out of 5 stars review

Verified Purchase

Don't buy this new version of face firming cream

This version of the day firming neck face cream is not the same as the item that ordered or that have been ordering . Walmart ships item with a red lid that says it's same item but it's different . The big different is the fragrance , it's smells unlike the original version they sold .

Helpful?4KMOMNZRWLZM17002008910
Mar 12, 2026
Maria
5 out of 5 stars review

Verified Purchase

Surprisingly good!

I don't normally experiment with non name-brand skin creams, but those have gotten so expensive that I decided to give this one a try. It has a light texture, absorbs quickly. and has a pleasant scent. I have not used it long enough to tell if it will provide the same effects as the brand name, but I am not disappointed with my purchase so far.

Helpful?4KMOMNZRWLZM17002008910