Equate Advanced Firming Plus Anti-Wrinkle Day Cream with Broad-Spectrum SPF 25, 1.7 oz
Equate Advanced Firming Plus Anti-Wrinkle Day Cream with Broad-Spectrum SPF 25, 1.7 oz
Hero image 0 of Equate Advanced Firming Plus Anti-Wrinkle Day Cream with Broad-Spectrum SPF 25, 1.7 oz, 0 of 2
100+ bought since yesterday, try a subscriptionOverall pick
Equate

Equate Advanced Firming Plus Anti-Wrinkle Day Cream with Broad-Spectrum SPF 25, 1.7 oz

479 ratings

Key item features

  • 1.7 oz (48 g) cream in a jar for daily facial care.
  • Non-comedogenic and paraben-free formula.
  • Suitable for all skin types and intended for adult use.
  • Compare to L'Oreal Revitalift Anti-Wrinkle plus Firming Face/Neck Contour Cream.

Specs

Brand, EquateSkin type, AllSkin care concern, WrinklesSkin care key benefits, MoisturizingSpf value, 0Form, Cream

About this item

Product details

This day cream gives your skin daily moisture and broad-spectrum SPF 25 sun protection in one step. Made for daytime use, it helps support a firmer, smoother appearance while helping reduce the look of wrinkles with daily use. The cream is designed for use on the face and neck, either on its own or under makeup, so it fits easily into your morning routine. Apply it 15 minutes before heading outdoors as directed. With Pro Vitamin A and a Tetrapeptide Complex, this formula adds targeted care while helping keep skin feeling hydrated throughout the day.
  • 1.7 oz (48 g) cream in a jar for daily facial care.
  • Non-comedogenic and paraben-free formula.
  • Suitable for all skin types and intended for adult use.
  • Compare to L'Oreal Revitalift Anti-Wrinkle plus Firming Face/Neck Contour Cream.
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.  

Specifications

Brand

Equate

Skin type

All

Skin care concern

Wrinkles

Skin care key benefits

Moisturizing

Indications

Directions

Instructions

Use daily on face and neck, alone or under makeup. Massage into skin until fully absorbed.

Warranty

Warranty information

Equate Satisfaction Guaranteed For more information call 1-888-287-1915 or visit Walmart.com/help

Ingredients

Customer ratings & reviews

4.6 out of 5 stars
stars
479 ratings77 reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars76% (366)
  2. 4 stars15% (70)
  3. 3 stars3% (14)
  4. 2 stars1% (7)
  5. 1 star5% (22)

Reviews summary

Pros

  • : The product delivers effectiveness at a lower cost.

Cons

  • : Fragrance intensity exceeds that of prior formulations.
Generated by AI
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 77 reviews

Jun 19, 2026
Reviewer name: Elizabeth
Top Reviewer
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Yes! Love it

If you have dry skin on your face, I recommend this it moisturizes like there's no tomorrow hands-down the best moisturizer I ever used. It smells really good too, but not too perfume where you break out If you have dry skin on your face, I recommend this it moisturizes like there's no tomorrow hands down, but that's moisturizer I ever used. It smells really good too, but not too perfume where you break out highly recommend

Helpful?4KMOMNZRWLZM17002008910
Jun 5, 2026
Reviewer name: NellNell
Top Reviewer
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Worked well on my sensitive skin!

I put this on in the morning and my skin felt good all day (a little greasy at first), no allergic reactions and no sun reaction. My new go to for my chronically dry skin (caused by a medical condition). Like I said, no sun reaction, no allergic and no immune disorder response to it. So far closer to perfect than I could have imagined for the price!

Helpful?4KMOMNZRWLZM17002008910
Aug 1, 2026
Reviewer name: Jennifer
Top Reviewer
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

50 and have to regularly …

show my ID to prove I'm older than my 30s. I like to think part of that is from this cream.

Helpful?4KMOMNZRWLZM17002008910
Current price is $9.47$5.57/oz
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $9.47
Your usuals, on your schedule
Save time and stay stocked!
One-time purchase $9.47

How do you want your item?

Try 30 days for just $1! Choose a plan at checkout.
How do you want your item?
Ships to
Arrives by Today
.
Order within 5 hr 41 min
Sold and shipped by Walmart.com
Free 90-day returns
This item is gift eligible
walmart plus

Try 30 days of Walmart+ for just $1!

T&C apply.