Samsung S90F 77 in 4K OLED Smart TV 2025 black with NQ4 AI Gen3 Processor and OLED HDR+ in black
Samsung S90F 77" 4K OLED Smart TV (2025)
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Samsung S90F 77" 4K OLED Smart TV (2025)

Key item features

  • AI-Enhanced Processor: NQ4 AI Gen3 Processor uses AI to deliver incredible 4K picture and dynamic sound for everything you watch.
  • 4K Upscaling: 4K AI Upscaling Pro upscales content to impressive 4K, improving your viewing experience.
  • OLED HDR+: OLED HDR+ provides deeper expanded contrast and powerful brights reveal nuanced details with self-illuminating pixels.
  • Motion Enhancer: AI Motion Enhancer Pro sharpens and smooths out the motion of fast-moving objects so you don't miss a play.
  • 3D Surround Sound: Object Tracking Sound Lite and Dolby Atmos create virtual 3D surround sound that moves with the action on-screen.
  • Dynamic Motion: Motion Xcelerator 144Hz delivers ultra-smooth action for crisp visuals at blazing-fast speeds, ideal for streaming or gaming.
  • Neural Networks: Powered by 128 neural networks to deliver AI-enhanced picture and optimized sound for an exceptional 4K experience.
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Current price is $1,997.99
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$1,997.99
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Sold and shipped by Walts TV
4.138030888030888 stars out of 5, based on 1036 seller reviews(4.1)
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Customer ratings & reviews

4.7 out of 5 stars
stars
858 ratings856 reviews
How item rating is calculated
  1. 5 stars82% (705)
  2. 4 stars11% (92)
  3. 3 stars3% (23)
  4. 2 stars2% (20)
  5. 1 star2% (18)

Reviews summary

Pros

  • : Displays images with sharpness and excellent contrast.
  • : Colors are vivid and accurate with deep blacks.
  • : Provides an immersive gaming experience with low input lag.
  • : Display produces vivid and clear images with excellent levels.
  • : Offers true blacks and rich colors.
  • : Provides competitive pricing relative to similar products.
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Showing 1-3 of 856 reviews

May 21, 2026
John
5 out of 5 stars review

Outstanding Picture Quality and Overall Experience

[This review was collected as part of a promotion.] I've owned a number of TVs over the years, and this is easily the best TV I've ever purchased. The brightness and picture quality are outstanding, with incredible detail, vibrant colors, and an immersive viewing experience across movies, sports, and streaming content. I paired it with a Samsung soundbar, and together they create a great overall entertainment setup. The performance, features, and viewing experience make this TV well worth the investment. I would absolutely recommend it.

Review from Samsung US
Helpful?41PABCO9PBYV16235214247
Jun 29, 2026
GalaxyIsOurs
5 out of 5 stars review

Beautiful Bright Picture! 😍

Years ago I sold tvs and this OLED S90F is the most beautiful display I've ever seen. The panel gets way brighter than I thought. So times I have to turn it down lol. The sharpness on 4k content is incredible. But what really win is the colors. The colors on this tv are jawdropping. I'm in constant awe. It is honestly so life like. QD-OLED is the only way to go. Highly recommend it

Review from Samsung US
Helpful?41PABCO9PBYV16235214247
May 12, 2026
TSquares
5 out of 5 stars review

Best TV I've ever owned

[This review was collected as part of a promotion.] This thing will watch your kids. There are more things to adjust than I've seen on a computer. The manual is 290 pages long. Love it! Great audio, and the best picture I've ever seen. I got to see the Japanese version of HD 40 years ago at an NAB Vegas Convention. Been a student ever since. This TV does it all for my eyes and ears.

Review from Samsung US
Helpful?41PABCO9PBYV16235214247