Samsung S90F 55" 4K OLED Smart TV (2025)
Samsung S90F 55" 4K OLED Smart TV (2025)
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Samsung S90F 55" 4K OLED Smart TV (2025)

Key item features

  • Intelligent Processing: The NQ4 AI Gen3 Processor utilizes AI with 128 neural networks to deliver enhanced 4K picture and optimized sound for various content.
  • Advanced Upscaling: 4K AI Upscaling Pro converts content to impressive 4K resolution, improving the overall viewing experience with sharp and smooth picture quality.
  • Vivid Contrast: OLED HDR+ provides expanded contrast and powerful brights, revealing nuanced details through self-illuminating pixels.
  • Fluid Motion: AI Motion Enhancer Pro sharpens and smooths fast-moving objects and text, ensuring clear visuals during dynamic scenes.
  • Immersive Audio: Object Tracking Sound Lite and Dolby Atmos create virtual 3D surround sound that dynamically follows the on-screen action.
  • Dynamic Refresh: Motion Xcelerator 144Hz technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds for streaming and gaming.
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Current price is Now $997.99
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was $1,097.99
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4.009803921568627 stars out of 5, based on 306 seller reviews(4.0)
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Customer ratings & reviews

4.7 out of 5 stars
stars717 ratings709 reviews
How item rating is calculated
  1. 5 stars83% (598)
  2. 4 stars10% (71)
  3. 3 stars3% (20)
  4. 2 stars2% (15)
  5. 1 star2% (13)

Reviews summary

Pros

  • : Displaying detailed images with excellent color accuracy.
  • : Provides seamless gameplay with low input lag.
  • : Colors are rich and accurately represented.
  • : Displays exceptional brightness with vivid colors.
  • : Offers great value compared to competitors.
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Showing 1-3 of 709 reviews

May 13, 2026
Martin G
5 out of 5 stars review

My choice is OLED

[This review was collected as part of a promotion.] I bought this 65" OLED S90F 4K Samsung Vision AI Smart TV a fortnight ago. My research pointed me to two options: the OLED or 65" QN80H Neo QLED. The pros and cons are listed on the internet, but nothing compares to actually seeing the two systems OLED vs QLED side by side, and comparing the picture. I went to two different stores and the advice of both sales people was that the choice was a no brainer, the OLED wins, and I could not agree more. The picture is magnificent. The colours are vibrant and the blacks are real black and give great definition. The set-up is relatively easy and all done with phone and television working together. We have five Samsung TVs in the home and the familiarity with all TVs the same is really easy. Also having one Samsung account makes set-up simple and easy. Really like the brand and have had no issues, and the OLED is the best yet: beautiful picture, crisp resolution and bright and vibrant colours.

International review
Review from Samsung Australia
Helpful?3WYB9X8X4MTE16211258581
reply from Samsung AU

Thank you for your detailed and thoughtful review. We’re delighted to hear your research and in-store comparisons led you to the OLED S90F and that the picture quality has exceeded your expectations. It’s wonderful to know you’re enjoying the vibrant colours, deep blacks, easy setup process, and integration with your Samsung ecosystem. We truly appreciate your loyalty to Samsung and hope your new OLED TV continues delivering an incredible viewing experience.

May 22, 2026
Pedram
5 out of 5 stars review

[This review was collected as part of a promotion.] I bought this TV last month after many research because I was looking for a TV for watching move and playing game. This model has a wonderful brightness and very good sound quality for watching move and it's designed for gaming. It is really easy to work with it. I'm really satisfied with my purchase.

International review
Review from Samsung Australia
Helpful?3WYB9X8X4MTE16211258581
reply from Samsung AU

Thank you for your wonderful review! We're delighted to hear your research led you to the perfect TV for movies and gaming. It’s fantastic to know you're enjoying the brightness, sound quality, gaming performance, and ease of use. Thank you for choosing Samsung!

May 25, 2026
MichaelK
5 out of 5 stars review

Love this TV!

[This review was collected as part of a promotion.] We have installed our TV in an outdoor alfresco above the fireplace and couldn't be happier. The screen is crisp and sharp and the menu works really well, I'm enjoying running the app also which is given me lots of new options and an easy way for others in the house too control the TV without looking for the remote all the time We like the extra channels and services and have been pleasantly surprised with how easy it was to set up The TV itself is very light and was easy to install on the wall. I would have no hesitation in recommending this to any friends and family

International review
Review from Samsung Australia
Helpful?3WYB9X8X4MTE16211258581
reply from Samsung AU

Thank you for the fantastic review! We're thrilled to hear your OLED TV has been the perfect addition to your outdoor alfresco area. It’s great to know you’re enjoying the crisp picture quality, easy setup, smart app controls, and additional entertainment options. We really appreciate your recommendation and hope you continue enjoying your Samsung TV experience!