L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit, CM31 Cool Soft Black
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit, CM31 Cool Soft Black
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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit, CM31 Cool Soft Black

Key item features

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit, CM31 Cool Soft Black

  • With L'Oreal Paris Feria, what you see is the shimmer.
  • Never leaves hair dull or flat
  • Seals and smooths hair, never wrecks or ravages hair
  • Delivers trendy, edgy, shimmering, fashionable and multi-tonal hair colors
  • The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. Packaging may vary, what you receive may not be what is reflected on site.
Current price is $14.95
Price when purchased online
  • Free 90-day returns

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Columbus, 43215
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4.408088235294118 stars out of 5, based on 545 seller reviews(4.4)
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Customer ratings & reviews

3.1 out of 5 stars
stars2,164 ratings2,154 reviews
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Reviews summary

Pros

  • : Produces a long-lasting, intense color.
  • : Describes rich, multi-faceted shades with depth.

Neutral

  • : Can be vibrant and natural, but may not always match expectations.

Cons

  • : Color vibrancy decreases with washing and sun exposure.
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Showing 1-3 of 2,154 reviews

Apr 20, 2018
Dieselsmom
5 out of 5 stars review

Amazing colour

I bought this a few days ago as i had a bunch of lighter colours in my hair that I couldn't stand anymore, so i bought this in hopes that it would go some kind of black and after my husband helped me colour my hair I was impressed because not only did it cover the ugly spots but the highlighted parts of my hair turned a pretty purple/blue. So happy with this product and will definitely be using it again. The only downside is that one bottle was almost not enough and I've got shoulder length hair with the back of my head shaved.

International review
Review from lorealparis.ca
Helpful?7DGEFKJSRSUB15711257
May 24, 2025
Gulshan
5 out of 5 stars review

Excellent hair colour,

Excellent hair colour,I have used once and love it,no hair damage and looks like permanent colour for many weeks.

International review
Review from walmart.ca
Helpful?7DGEFKJSRSUB15711257
Jun 18, 2019
Walmart customer
5 out of 5 stars review

Greatly Efficient

I purchased this tonight to attempt at going blonde, thinking I would need to bleach my dark purple hair twice just to get to the point this bleach got me in 1 application. This is a fantastic product that works very well, lightens quite a bit, and leaves my hair feeling and looking healthy

Review from lorealparisusa.com
Helpful?7DGEFKJSRSUB15711257