L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit, CM31 Cool Soft Black
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit, CM31 Cool Soft Black
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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit, CM31 Cool Soft Black

2,154 ratings

Key item features

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit, CM31 Cool Soft Black

  • With L'Oreal Paris Feria, what you see is the shimmer.
  • Never leaves hair dull or flat
  • Seals and smooths hair, never wrecks or ravages hair
  • Delivers trendy, edgy, shimmering, fashionable and multi-tonal hair colors
  • The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. Packaging may vary, what you receive may not be what is reflected on site.

Specs

Hair color shade, BlackHair color type, Hair Color HighlightsBrand, L'Oreal ParisHair color cat, BlackColor descriptor, MetallicHair coverage, Full Coverage

About this item

Product details

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit, CM31 Cool Soft Black, With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. Packaging may vary, what you receive may not be what is reflected on site.

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit, CM31 Cool Soft Black

  • With L'Oreal Paris Feria, what you see is the shimmer.
  • Never leaves hair dull or flat
  • Seals and smooths hair, never wrecks or ravages hair
  • Delivers trendy, edgy, shimmering, fashionable and multi-tonal hair colors
  • The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. Packaging may vary, what you receive may not be what is reflected on site.
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.  

Specifications

Hair color shade

Black

Hair color type

Hair Color Highlights

Brand

L'Oreal Paris

Hair color cat

Black

Directions

Instructions

Always refer to insert inside product for detailed application instructions.

Warranty

Warranty information

Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.

Ingredients

Customer ratings & reviews

3.1 out of 5 stars
stars
2,154 ratings2,139 reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars39% (834)
  2. 4 stars10% (214)
  3. 3 stars6% (128)
  4. 2 stars8% (172)
  5. 1 star37% (806)

Reviews summary

Pros

  • : Straightforward application process.
  • : Produces a range of vibrant tones.
  • : Describes rich, multi-faceted shades with depth.

Neutral

  • : Can be excellent, but may not cover stubborn grays consistently.
  • : Can be vibrant and natural, but may not always match expectations.

Cons

  • : Color vibrancy decreases with washing and sun exposure.
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Showing 1-3 of 2,139 reviews

May 24, 2025
Reviewer name: Gulshan
5 out of 5 stars
5 out of 5 stars review

Excellent hair colour,

Excellent hair colour,I have used once and love it,no hair damage and looks like permanent colour for many weeks.

International review
Review from walmart.ca
Helpful?7DGEFKJSRSUB15711257
Jun 11, 2022
Reviewer name: Ahsan Khan
5 out of 5 stars
5 out of 5 stars review

I need L'Oreal hair color, soft black.

I'm using L'Oreal from long ago, I always liked the usage of this product. Thank you so much loreal.

Review from lorealparisusa.com
Helpful?7DGEFKJSRSUB15711257
Jul 22, 2021
Reviewer name: stephb_
4 out of 5 stars
4 out of 5 stars review

I wanted a change

My hair color is medium to dark brown so I didn't have high hopes for this. I thought the color wouldn't show up in my hair but I was wrong. Now it did take to my hair it's not as vibrant as the picture but it came out good.

Review from lorealparisusa.com
Helpful?7DGEFKJSRSUB15711257
Current price is $12.95
Price when purchased online
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