Dove Love Your Silver Purple Shampoo for Gray, White & Silver Colored Hair Gorgeous Grays Sulfate-Free Shampoo with Biotin Complex, 13.5 fl oz
Key item features
- GORGEOUS GRAYS: Love your silver and say yes to gorgeous grays; Say bye to brassiness; Dove Gorgeous Grays hair care system uses purple pigment to counteract unwanted tones, combat brassiness, and add radiant shine to gray, white & silver hair
- SULFATE-FREE PURPLE SHAMPOO: This gentle, sulfate-free shampoo cleanses gray hair; Its lightweight formula, developed for thin hair, nourishes, and adds volume & fullness from root to tip
- NOURISHING INGREDIENTS: Dove Gorgeous Grays Purple Shampoo is made with biotin complex and gentle formulas; This system is sulfate-free, paraben-free and mineral oil-free
- HOW TO USE: Apply to wet hair, lather, leave in for 1-5 minutes and rinse; For best results, use this shampoo 1-2 times a week to help neutralize brassy tones; Follow with Dove Gorgeous Grays Ultra-Light Purple Conditioner for optimal results
- THOUGHTFULLY MADE: This Gorgeous Grays hair care system is Certified Cruelty-Free by PETA and made in 70% recycled plastic bottles, so you can feel good about using Dove
- SPECIALIZED CARE: Dove Love Your Hair Collection delivers custom, tailored hair care for a range of hair textures, types, lengths, and colors, so you can love & nourish the hair that makes you, you
- For Adult Use
Specs
- Hair care key benefitsColor Enhancing
- Ingredient preferenceSulfate-Free
- Product lineLove Your Silver
- Ingredient propertiesNon-Irritating
- FeaturesZero Lather
- Result time1 min
Reviews summary
Pros
- : Leaves hair with a smooth texture.
- : Has a reflective, bright finish.
- : Produces a rich lather when used.
- : Has a subtle fragrance.
Neutral
- : Can effectively tone down brassiness, but may not completely eliminate it.
Generated by AI
Current price is USD$14.45$1.07/fl oz
Price when purchased online
Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $14.45
Subscribe
$14.45
Your usuals, on your schedule
Save time and stay stocked!
One-time purchase $14.45
One-time purchase
$14.45
How do you want your item?
Try 30 days for just $1! Choose a plan at checkout.
Ships to
Arrives by Tomorrow
.Order within 8 hr 57 min
Sold and shipped by Walmart.com
Free 90-day returns
This item is gift eligible
More seller options (1)
Starting from $9.46
Try 30 days of Walmart+ for just $1!
T&C apply. Claim offer now
About this item
Product details
Love your silver and say yes to gorgeous grays. Say bye to brassiness with Dove Gorgeous Grays Sulfate-Free Purple Shampoo. This gentle, sulfate-free shampoo cleanses gray hair. Its lightweight formula, developed for thin hair, nourishes, and adds volume & fullness from root to tip. Dove Gorgeous Grays system, made with biotin complex, uses purple pigment to counteract unwanted tones, combat brassiness, and add radiant shine to gray, white & silver hair. How to Use Dove Gorgeous Grays system: Apply shampoo to wet hair, lather, leave in for 1-5 minutes and rinse. For best results, use this shampoo 1-2 times a week to help neutralize brassy tones. After shampooing, follow with Dove Gorgeous Grays Ultra-Light Purple Conditioner for optimal results.
- GORGEOUS GRAYS: Love your silver and say yes to gorgeous grays; Say bye to brassiness; Dove Gorgeous Grays hair care system uses purple pigment to counteract unwanted tones, combat brassiness, and add radiant shine to gray, white & silver hair
- SULFATE-FREE PURPLE SHAMPOO: This gentle, sulfate-free shampoo cleanses gray hair; Its lightweight formula, developed for thin hair, nourishes, and adds volume & fullness from root to tip
- NOURISHING INGREDIENTS: Dove Gorgeous Grays Purple Shampoo is made with biotin complex and gentle formulas; This system is sulfate-free, paraben-free and mineral oil-free
- HOW TO USE: Apply to wet hair, lather, leave in for 1-5 minutes and rinse; For best results, use this shampoo 1-2 times a week to help neutralize brassy tones; Follow with Dove Gorgeous Grays Ultra-Light Purple Conditioner for optimal results
- THOUGHTFULLY MADE: This Gorgeous Grays hair care system is Certified Cruelty-Free by PETA and made in 70% recycled plastic bottles, so you can feel good about using Dove
- SPECIALIZED CARE: Dove Love Your Hair Collection delivers custom, tailored hair care for a range of hair textures, types, lengths, and colors, so you can love & nourish the hair that makes you, you
- For Adult Use
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.
Specifications
Hair care key benefits
Color Enhancing
Ingredient preference
Sulfate-Free
Product line
Love Your Silver
Ingredient properties
Non-Irritating
Indications
Stop Use Indications
Stop using immediately if you experience severe burning or itching.
Directions
Instructions
Directions: Apply to wet hair, lather and rinse.
Warranty
Warranty information
Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.
Ingredients
Inactive Ingredients
Water (Aqua), Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Chloride, Fragrance (Parfum), Citric Acid, Coconut Acid, Sodium Benzoate, PPG-9, Carbomer, Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer, Guar Hydroxypropyltrimonium Chloride, Stearamidopropyl Dimethylamine, Polyquaternium-10, Glycerin, Biotin, Citronellol, Geraniol, Hexyl Cinnamal, Limonene, Linalool, Ext. Violet 2 (CI 60730).
Ingredients
Water (Aqua), Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Chloride, Fragrance (Parfum), Citric Acid, Coconut Acid, Sodium Benzoate, PPG-9, Carbomer, Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer, Guar Hydroxypropyltrimonium Chloride, Stearamidopropyl Dimethylamine, Polyquaternium-10, Glycerin, Biotin, Citronellol, Geraniol, Hexyl Cinnamal, Limonene, Linalool, Ext. Violet 2 (CI 60730).
Similar items you might like
Based on what customers bought
L'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo, 6.8 fl oz $9.97 $1.47/fl oz
Sponsored$997current price $9.97$1.47/fl ozL'Oreal Paris EverPure Sulfate Free Iron Sleek Smoothing Shampoo, 6.8 fl oz
1404.4 out of 5 Stars. 140 reviewsSave with
Shipping, arrives todayKEUNE Deep Cleansing Shampoo, 8.5 Fl Oz $20.43 Was $25.85 $2.42/fl oz
SponsoredNow$2043current price Now $20.43, Was $25.85$25.85$2.42/fl ozYou save $5.42You save$5.42KEUNE Deep Cleansing Shampoo, 8.5 Fl Oz
15 out of 5 Stars. 1 reviewsSave withShipping, arrives tomorrowBest seller Equate Blonde & Silver Shampoo for Hair Care of Blonde and Silver Hair, 16 fl oz, Compare to Clairol Professional® Shimmer Lights® Shampoo $4.98 31.1 ¢/fl oz
Best seller
$498current price $4.9831.1 ¢/fl ozEquate Blonde & Silver Shampoo for Hair Care of Blonde and Silver Hair, 16 fl oz, Compare to Clairol Professional® Shimmer Lights® Shampoo
17214.4 out of 5 Stars. 1721 reviews100+ bought since yesterday Jhirmack Silver Brightening Purple Toning Shampoo for All Shades of Silver and Gray Hair, 12 fl oz $5.77 Was $17.00 48.1 ¢/fl oz
100+ bought since yesterday
$577current price $5.77, Was $17.00$17.0048.1 ¢/fl ozJhirmack Silver Brightening Purple Toning Shampoo for All Shades of Silver and Gray Hair, 12 fl oz
16734.6 out of 5 Stars. 1673 reviews100+ bought since yesterday Dove Shampoo for Fine, Thin Hair Volume & Fullness with Bio-Protein Care Technology and Biotin, 18 Fl Oz $5.84 32.4 ¢/fl oz
100+ bought since yesterday
$584current price $5.8432.4 ¢/fl ozDove Shampoo for Fine, Thin Hair Volume & Fullness with Bio-Protein Care Technology and Biotin, 18 Fl Oz
9694.6 out of 5 Stars. 969 reviewsJust Nutritive Gray Hair Shampoo, Strengthening, Brightening, Nourishing, Vegan, Color Safe, Sulfate-Free, 16 oz $21.99
2 optionsAvailable in additional 2 options$2199current price $21.99Just Nutritive Gray Hair Shampoo, Strengthening, Brightening, Nourishing, Vegan, Color Safe, Sulfate-Free, 16 oz
7394.7 out of 5 Stars. 739 reviewsMaison 276 HYDRATE Shampoo for Grey & Silver Hair – Deep Hydration, Gentle Cleanse, No Purple Dyes, Plant-Based Care for Naturally Grey Hair, Sulfate-Free, 8 oz $18.87 $2.36/fl oz
Sponsored$1887current price $18.87$2.36/fl ozMaison 276 HYDRATE Shampoo for Grey & Silver Hair – Deep Hydration, Gentle Cleanse, No Purple Dyes, Plant-Based Care for Naturally Grey Hair, Sulfate-Free, 8 oz
1234.2 out of 5 Stars. 123 reviewsSave withShipping, arrives todayBOTANIC HEARTH Purple Shampoo and Conditioner Set - for All Shades of Blonde, Silver and Gray Hair - Enhances Highlights - Sulfate Free, Paraben Free, 16 fl oz each $24.99
Sponsored$2499current price $24.99BOTANIC HEARTH Purple Shampoo and Conditioner Set - for All Shades of Blonde, Silver and Gray Hair - Enhances Highlights - Sulfate Free, Paraben Free, 16 fl oz each
12074.2 out of 5 Stars. 1207 reviewsSave withShipping, arrives tomorrowBest seller L'Oreal Paris EverPure Sulfate Free Purple Shampoo, Colored Treated Hair, 23 fl. oz. $9.97 $1.47/fl oz
Best seller
2 optionsAvailable in additional 2 options$997current price $9.97$1.47/fl ozL'Oreal Paris EverPure Sulfate Free Purple Shampoo, Colored Treated Hair, 23 fl. oz.
65584.4 out of 5 Stars. 6558 reviewsL'Oreal Paris Ever Pure Silver Care Color Protection Shampoo, Peptides, All Hair Types, 8.5 fl oz $9.97 $1.17/fl oz
2 optionsAvailable in additional 2 options$997current price $9.97$1.17/fl ozL'Oreal Paris Ever Pure Silver Care Color Protection Shampoo, Peptides, All Hair Types, 8.5 fl oz
3584.6 out of 5 Stars. 358 reviewsBotanic Hearth Purple Shampoo 16 Fl Oz | For All Shades Of Blonde, Silver & Gray Hair | With Lavender Oil, Vitamin E & Rosemary Oil | Sulfate & Paraben Free $14.99
$1499current price $14.99Botanic Hearth Purple Shampoo 16 Fl Oz | For All Shades Of Blonde, Silver & Gray Hair | With Lavender Oil, Vitamin E & Rosemary Oil | Sulfate & Paraben Free
884.5 out of 5 Stars. 88 reviewsDove Limited Edition Bond Repair Shampoo, for damaged, brittle, dull hair with breakage, for Hair Reborn, Like Fine Art Restored, 18 fl oz $5.84 32.4 ¢/fl oz
$584current price $5.8432.4 ¢/fl ozDove Limited Edition Bond Repair Shampoo, for damaged, brittle, dull hair with breakage, for Hair Reborn, Like Fine Art Restored, 18 fl oz
1104.7 out of 5 Stars. 110 reviewsAlfheim Coffee Thickening Shampoo 10.7oz, Caffeine & Biotin Volumizing Hair Shampoo for Fine or Thin Hair, Strengthens Roots, Reduces Breakage & Promotes Fuller, Healthier Hair $13.29
Sponsored$1329current price $13.29Alfheim Coffee Thickening Shampoo 10.7oz, Caffeine & Biotin Volumizing Hair Shampoo for Fine or Thin Hair, Strengthens Roots, Reduces Breakage & Promotes Fuller, Healthier Hair
174.6 out of 5 Stars. 17 reviewsSave withShipping, arrives tomorrow1K+ bought since yesterday Dove Shampoo for Damaged Hair Intensive Repair with Bio-Protein Care Technology and Amino Serum, 28 fl oz $8.84 31.6 ¢/fl oz
1K+ bought since yesterday
Sponsored$884current price $8.8431.6 ¢/fl ozDove Shampoo for Damaged Hair Intensive Repair with Bio-Protein Care Technology and Amino Serum, 28 fl oz
32044.7 out of 5 Stars. 3204 reviewsSave withDelivery as soon as 1 hourShipping, arrives todayPickup as soon as 4pmDove Nutritive Solutions Anti Frizz Shampoo Oil Therapy with Nutri-Oils 12 oz $11.99 99.9 ¢/fl oz
$1199current price $11.9999.9 ¢/fl ozDove Nutritive Solutions Anti Frizz Shampoo Oil Therapy with Nutri-Oils 12 oz
7184.4 out of 5 Stars. 718 reviews500+ bought since yesterday OGX Thick & Full, Biotin & Collagen Volumizing Shampoo, 13 fl. oz $6.97 Was $9.52 53.6 ¢/fl oz
500+ bought since yesterday
2 optionsAvailable in additional 2 options$697current price $6.97, Was $9.52$9.5253.6 ¢/fl ozOGX Thick & Full, Biotin & Collagen Volumizing Shampoo, 13 fl. oz
82264.5 out of 5 Stars. 8226 reviewsJhirmack Brightening Purple Shampoo with Collagen, Tones Silver & Blonde Hair Shades, 12 fl oz $16.35 $1.36/fl oz
$1635current price $16.35$1.36/fl ozJhirmack Brightening Purple Shampoo with Collagen, Tones Silver & Blonde Hair Shades, 12 fl oz
16594.5 out of 5 Stars. 1659 reviewsShimmer Lights Shampoo 16 oz $11.67 Was $15.42 72.9 ¢/fl oz
$1167current price $11.67, Was $15.42$15.4272.9 ¢/fl ozShimmer Lights Shampoo 16 oz
2514.6 out of 5 Stars. 251 reviewsBest seller Tresemme Moisturizing Shampoo BOUNCY Curls, 28 oz $5.97 21.3 ¢/fl oz
Best seller
Sponsored$597current price $5.9721.3 ¢/fl ozTresemme Moisturizing Shampoo BOUNCY Curls, 28 oz
21984.6 out of 5 Stars. 2198 reviewsSave withDelivery as soon as 1 hourShipping, arrives todayPickup as soon as 4pmJust Nutritive Gray & Silver Hair Set, Anti-Brass, Soft & Bright, For All Types, Non-Purple, 16 oz $50.98
Sponsored$5098current price $50.98Just Nutritive Gray & Silver Hair Set, Anti-Brass, Soft & Bright, For All Types, Non-Purple, 16 oz
1454.4 out of 5 Stars. 145 reviewsSave withShipping, arrives tomorrow
Check out these related products
Dove Love Your Silver Purple Conditioner For Gray, White & Silver Colored Hair Gorgeous Grays Ultra-Light Sulfate Free Conditioner for Volume and Radiant Shine, Made With Biotin Complex, 13.5 fl oz $8.21 60.8 ¢/fl oz
$821current price $8.2160.8 ¢/fl ozDove Love Your Silver Purple Conditioner For Gray, White & Silver Colored Hair Gorgeous Grays Ultra-Light Sulfate Free Conditioner for Volume and Radiant Shine, Made With Biotin Complex, 13.5 fl oz
6914.5 out of 5 Stars. 691 reviewsPantene Pro-V Repair and Protect Conditioner, 36.2 oz. $26.03
$2603current price $26.03Pantene Pro-V Repair and Protect Conditioner, 36.2 oz.
100+ bought since yesterday Not Your Mother's Blonde Moment Purple Bonding Shampoo for Light and Silver Hair Tones, 8 fl oz $7.92 99.0 ¢/fl oz
100+ bought since yesterday
$792current price $7.9299.0 ¢/fl ozNot Your Mother's Blonde Moment Purple Bonding Shampoo for Light and Silver Hair Tones, 8 fl oz
9324.5 out of 5 Stars. 932 reviewsJohn Frieda Violet Crush Purple Shampoo for Brassy Blonde Hair, 8.3 fl oz $13.99 $1.69/fl oz
2 optionsAvailable in additional 2 options$1399current price $13.99$1.69/fl ozJohn Frieda Violet Crush Purple Shampoo for Brassy Blonde Hair, 8.3 fl oz
53924.6 out of 5 Stars. 5392 reviewsDove Love Your Chic Edge 3-in-1 Shampoo Conditioner and Body Wash with Bamboo Extract, 13.5 fl oz $12.99 96.2 ¢/fl oz
$1299current price $12.9996.2 ¢/fl ozDove Love Your Chic Edge 3-in-1 Shampoo Conditioner and Body Wash with Bamboo Extract, 13.5 fl oz
2324.2 out of 5 Stars. 232 reviewsMane 'n Tail Herbal Gro Shampoo (12 Oz) – Natural Herb & Olive Oil Complex to Nourish, Strengthen & Fortify Hair, Prevents Breakage & Frizz $7.94 33.1 ¢/fl oz
3 optionsAvailable in additional 3 options$794current price $7.9433.1 ¢/fl ozMane 'n Tail Herbal Gro Shampoo (12 Oz) – Natural Herb & Olive Oil Complex to Nourish, Strengthen & Fortify Hair, Prevents Breakage & Frizz
5724.6 out of 5 Stars. 572 reviewsMane N Tail Herbal Gro Conditioner, 12 oz $11.84
$1184current price $11.84Mane N Tail Herbal Gro Conditioner, 12 oz
Customer ratings & reviews
How item rating is calculated
Reviews summary
Pros
- : Leaves hair with a smooth texture.
- : Has a reflective, bright finish.
- : Produces a rich lather when used.
- : Has a subtle fragrance.
Neutral
- : Can effectively tone down brassiness, but may not completely eliminate it.
Generated by AI
Customer photos
+135 images
Sort by |
Showing 1-3 of 435 reviews
Dec 11, 2024
John
5 out of 5 stars review
Verified Purchase
It Removes Yellow!
I took a risk and tried this product since I couldn't find my previous “go to” purple shampoo. My hair was getting yellow streaks and looked awful. I was pleasantly surprised at first use of the Dove shampoo! I had my silver streaks return. A BIG plus is that it is gentle and doesn't dry out my hair. Good price and it works! Love it.
Helpful?4JZKXYOT2L481448448061
Jan 6, 2026
Tiffany
5 out of 5 stars review
Verified Purchase
Definitely recommend
I have recently started letting my highlights grow off and let my natural gray show more and this shampoo is working great in helping my gray stand out more. I definitely would recommend this shampoo to anyone that wants to brighten their gray or silver hair.
Helpful?4JZKXYOT2L481448448061
Apr 13, 2025
Angela
Top Reviewer
5 out of 5 stars review
Verified Purchase
Highly recommend
My daughter looked this up on an app to see if it was a good product or highly rated and it was so I purchased it. It is a great product. If you have white gray hair, it makes your hair soft and I get so many compliments on how white my daughter looked this up on an app to see if it was a good product or highly rated and it was so I purchased it. It is a great product. If you have white gray hair, it makes your hair soft and I get so many compliments on how white and bright my hair looks.
Helpful?4JZKXYOT2L481448448061
