VIVID PURPLE PERMANENT KIT
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Bleach London

VIVID PURPLE PERMANENT KIT

279 ratings
VIVID PURPLE PERMANENT KITVIVID PURPLE PERMANENT KITVIVID PURPLE PERMANENT KIT
Multipack Quantity1

Key item features

  • VIVID PURPLE permanent colour kit is for anyone wanting to achieve a VIBRANT shade of purple hair. This product is only for use on healthy, undamaged hair.
  • One bottle is suitable for short hair or colouring freshly bleached and toned roots.
  • For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
  • For shoulder length hair you'll need two bottles.

Specs

Hair color shade, DARK BROWNHair color type, Demi-Permanent Hair ColorBrand, Bleach LondonHair color cat, BrownColor descriptor, VibrantHair coverage, Full Coverage

About this item

Product details

VIVID PURPLE PERMANENT KIT
  • VIVID PURPLE permanent colour kit is for anyone wanting to achieve a VIBRANT shade of purple hair. This product is only for use on healthy, undamaged hair.
  • One bottle is suitable for short hair or colouring freshly bleached and toned roots.
  • For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
  • For shoulder length hair you'll need two bottles.
info:
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Specifications

Hair color shade

DARK BROWN

Hair color type

Demi-Permanent Hair Color

Brand

Bleach London

Hair color cat

Brown

Indications

Directions

Instructions

Using a nonmetallic spoon and bowl, 1/2 teaspoon of colourant with 1/2 teaspoon of developer cream. Use a cotton swab to apply a thin, layer of the mix to a 1cm aea insdie the elbow. Do not cover or dis. Avoid contract with clothes. Rinse off with lukewarm water after 45 minutes

Warranty

Warranty information

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Ingredients

Customer ratings & reviews

4.1 out of 5 stars
stars
279 ratings145 reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars60% (168)
  2. 4 stars15% (43)
  3. 3 stars8% (23)
  4. 2 stars8% (22)
  5. 1 star8% (23)

Reviews summary

Pros

  • : Process is straightforward and fast.
  • : Easy to follow with straightforward application process.
  • : Has a gentle, non-overpowering fragrance.
  • : Produces deep, vibrant colour on dark hair.

Neutral

  • : Can be vibrant, but may fade quickly.

Cons

  • : The dye loses vibrancy after several washes.
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Showing 1-3 of 145 reviews

Sep 1, 2026
Reviewer name: Sarah A.
5 out of 5 stars
5 out of 5 stars review

Lasts a long time, vibrant on application

[This review was collected as part of a promotion.] Easy to apply, smell isn't too overpowering. Takes awhile to develop but worth the wait. I have light to medium brown hair and it came out very purple! 3 weeks later and the colour is still vibrant on the under layers but lighter on top. Next time I think I will be sure to add more on the top layers. Very good result, especially for the price. Photos are on day of application and then 3 weeks later (Black top).

International review
Review from Bleach Products LTD
Helpful?4FQKBLIIOBTS12284065603
Oct 28, 2026
Reviewer name: Bianca G.
5 out of 5 stars
5 out of 5 stars review

Worked perfectly on my hair

[This review was collected as part of a promotion.] Worked perfectly on my hair

International review
Review from Bleach Products LTD
Helpful?4FQKBLIIOBTS12284065603
Aug 14, 2026
Reviewer name: Stan
Top Reviewer
Item details
Multipack quantity: 1
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Nothing personal

Girlfriend said this was the wrong product

Helpful?4FQKBLIIOBTS12284065603
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