Sony XR77A80L 77 inch BRAVIA XR A80L 4K OLED Smart TV
Sony XR77A80L 77 inch BRAVIA XR A80L 4K OLED Smart TV
Hero image 0 of Sony XR77A80L 77 inch BRAVIA XR A80L 4K OLED Smart TV, 0 of 19
Visit the Sony Store

Sony XR77A80L 77 inch BRAVIA XR A80L 4K OLED Smart TV

|701 ratings

Key item features

  • Cognitive Processing: The Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating real-world vision.
  • OLED Brilliance: Experience pure black, lifelike brightness, and billions of accurate colors enhanced by XR OLED Contrast Pro and XR Triluminos Pro.
  • Smart Entertainment: Access favorite streaming apps with Google TV, use voice commands with Google Assistant, and enjoy Apple AirPlay support.
  • Immersive Gaming: Game Menu centralizes settings, while HDMI 2.1 features like 4K/120, VRR, and ALLM enhance high-performance gaming, especially for PlayStation 5.
  • Cinematic Audio: Acoustic Surface Audio+ and Dolby Atmos provide immersive sound directly from the screen, perfectly matching the action.
  • Upscaled Clarity: XR Clear Image and XR 4K Upscaling bring back lost texture and detail, reducing noise and blur for near-4K resolution.
  • Flexible Design: A multi-position stand offers three variations for optimal viewing, including a raised setting for soundbar accommodation.
  • Adaptive Environment: Optional BRAVIA CAM with Ambient Optimization Pro adjusts picture and sound based on room environment and seating, also enabling video chats.
Generated by AI

Specs

Screen size, 77 inResolution, 4096 x 2160Display, LEDRefresh rate, 120 HzBrand, SonyTelevision type, OLED TVs

About this item

Product details

- All Your Game Settings in One Place - Pairs Perfectly with Sony Soundbars - Bring Back Lost Texture and Detail, the Intelligent Way - Hands-Free Help from Google - Beautifully Designed to Complement Your Space
  • Intelligent and powerful TV processing — The Cognitive Processor XR™ delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world. 
  • OLED contrast and color – Pure black, lifelike brightness, and billions of accurate colors enhanced by XR OLED Contrast Pro™ and XR Triluminos Pro™.
  • Premium smart TV – Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple AirPlay.
  • Movies on us with BRAVIA CORE™ – Enjoy streaming high-quality 4K UHD movies included with the BRAVIA CORE™ app, exclusively on select Sony TVs.
  • All your game settings in one place – Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface.
  • HDMI 2.1 gaming – Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
  • Perfect for PlayStation® 5 – Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5® console.
  • Enhanced entertainment – Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode, and more.
  • The screen is the speaker – With Acoustic Surface Audio+™ and support for Dolby Atmos®, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching the action.
  • Pairs perfectly with Sony soundbars – Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.
  • More clarity, less noise – Bring back lost texture and detail, with reduced noise and blur, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling.
  • Intelligent motion handling – See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion.
  • Multi-position stand – Beautifully designed to complement your viewing environment with three variations of flexibility – standard low-profile setting for immersive viewing, narrow furniture setting, or raised to accommodate a soundbar.
  • Compatible with optional BRAVIA CAM – With Ambient Optimization Pro, the picture and sound automatically adjust according to your room environment and seating location. Additionally, you can video chat with family and friends using your big screen.
  • All your Eco settings in one place – With the convenient Eco Dashboard, it’s easy to change your energy-efficiency settings individually or all in one go.



     
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.  

Specifications

Screen size

77 in

Resolution

4096 x 2160

Display

LED

Refresh rate

120 Hz

Warranty

Warranty information

1-year warranty

Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.

Warnings

Refine your search

Customer ratings & reviews

4.6 out of 5 stars
stars
701 ratings697 reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars76% (533)
  2. 4 stars16% (113)
  3. 3 stars4% (25)
  4. 2 stars2% (13)
  5. 1 star2% (17)
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 697 reviews

Oct 26, 2025
Reviewer name: Mprichard66
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Incredible Performance

I've had this TV for about a year now and I love using it every day. It performs amazingly with my PS5. It enhances all media I stream from this devise.

Review from sony.com
Helpful?3INDBCD7JV4K1102507047
reply from Sony North America Customer Support

Hi Mprichard66, Thank you so much for the 5-star review! We're immensely pleased to hear that after a year, you are still loving and using your Sony - BRAVIA A80L every day! It's especially rewarding to know that the TV is performing amazingly and enhancing all the media you stream from your PS5. Enjoy the countless hours of immersive, high-quality gaming and entertainment! Thank you for choosing Sony. Regards, Dominick

Nov 16, 2024
Reviewer name: DelWebster
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

First OLED Is A Sony

So here it is 2024 and I decided to try this new technology called OLED. I have always been an LG person because of the value proposition, but I figured that the processor and other internals needed to be the best quality. After looking at mini LED and other iterations I said why not spend the extra money. So far no problems after one month of ownership. Use for watching streaming TV and movies, no gaming.

Review from sony.com
Helpful?3INDBCD7JV4K1102507047
reply from Sony.com

Hi DelWebster, Thank you for sharing your experience! We're glad you decided to explore OLED technology and chose Sony BRAVIA XR A80L TV for your upgrade. It’s great to hear that the TV has been performing well for streaming TV and movies, and that you’re enjoying its high-quality internals. We appreciate you for choosing Sony and hope you keep enjoying your OLED experience! -Maria

Mar 10, 2025
Reviewer name: Interdemensional Cable
5 out of 5 stars
5 out of 5 stars review

Great Tv/ PC

Bought this in 2023 when it came out I love this tv it's the best picture quality

Review from sony.com
Helpful?3INDBCD7JV4K1102507047
reply from Sony North America Customer Support

Hi Interdemensional Cable, You made the right choice! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony! -Ralph

Current price is $3,198.00
Price when purchased online
5 free offers, including Apple TV up to 1 month free
Out of stock

How do you want your item?

How do you want your item?
Out of stock