L'Oreal Paris Excellence Creme Permanent Hair Color, 5 Medium Brown, Triple Protection, 1 Kit
L'Oreal Paris Excellence Creme Permanent Hair Color, 5 Medium Brown, Triple Protection, 1 Kit
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L'Oreal Paris Excellence Creme Permanent Hair Color, 5 Medium Brown, Triple Protection, 1 Kit

4.3 stars out of 22189 reviews
(4.3)|
22.1K ratings
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Hair Color Shade:5 Medium Brown
Ultra Ash Medium Blonde, $11.97
01 Extra Light Ash Blonde, $11.97
1 Black, $11.97
02 Extra Light Natural Blonde, $11.97
3 Natural Black, $11.97
4 Dark Brown, $11.97
4A Dark Ash Brown, $11.97
4Ar Dark Chocolate Brown, $11.97
4RM Dark Mahogany Red, $11.97
selected, 5 Medium Brown, $11.97
5AB Mocha Ash Brown, $11.97
5AR Maple Brown, $11.97
5G Medium Golden Brown, $11.97
Size:1 Kit

Key item features

  • L'Oreal Paris Excellence Creme Permanent Hair Color, 5 Medium Brown, Triple Protection, 1 Kit
  • L'Oreal Paris Excellence Creme hair color offers 100 percent gray coverage for all hair types, even on the most stubborn grays.
  • Our New Triple Care Color routine protects before, during, and after coloring for up to eight weeks.
  • Protects hair three ways with a combination of cermide, pro-keratine, and glycerin that results in rich, radiant color and revitalized hair
  • Smoothes the hair to reveal rich, radiant color.
  • This kit includes: protective color creme, developer, color applicator, after-color conditioner, gloves and instruction sheet.
Current price is $11.97
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Customer ratings & reviews

4.3 out of 5 stars
stars22.1K ratings11.9K reviews
How item rating is calculated
  1. 5 stars67% (14.9K)
  2. 4 stars15% (3,358)
  3. 3 stars7% (1,463)
  4. 2 stars3% (722)
  5. 1 star8% (1,683)

Reviews summary

Pros
  • : Provides even color distribution for hair and roots.
  • : Application is quick and straightforward.
  • : Covers hair fibers with vibrant color.
Neutral
  • : Can be rich and warm, but may appear too dark or uneven.
  • : Effective in some cases, but may not last through multiple washes.
  • : Can be rich and vibrant, but may appear uneven or too dark for some users.
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Showing 1-3 of 11,983 reviews

Feb 13, 2026
Pamela
Top Reviewer
Item details
Hair color shade: 4A Dark Ash Brown
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

I was using another hair color but it was discontinued and trying to find one that was closest to it was not an easy task. Finally I decided to try L'Oreal Hair color and it took trying different browns and the Preference, but no luck. I tried the 4A and it a nice dark brown but not too dark, like almost black. I also like the applicator!!! You comb it through your hair so it definitely makes it easier, especially with my CRPS is spreading in my hands and this makes it so easy. Now this will be my go to!

Helpful?ee980dd0-4509-11f0-b3a2-1fa7e18da77610453307
Feb 11, 2026
NanaJ
Item details
Hair color shade: 08 Medium Brown
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Works like majic

I use this to cover my grey roots. It also makes my thin spots seem fuller. It does rub off, so be careful about putting your head on the back of a white chair or sofa. It could also rub off on a hat or your date's white shirt. I use a dark throw on my recliner to protect it. It washes out of fabrics or off your hands easily.

Helpful?ee980dd0-4509-11f0-b3a2-1fa7e18da77610453307
Feb 2, 2026
rmh62
Item details
Hair color shade: 10 Lightest Ultimate Blonde
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

I have been using L'Oréal Excellence 10 Natural Blonde for 4 years and I love this color. Unfortunately, L'Oréal is doing away with this shade. I do have a stockpile of this shade to last me for a while, but I wish this color was staying in the lineup.

Helpful?ee980dd0-4509-11f0-b3a2-1fa7e18da77610453307