L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ultra Ash Black, 1 Kit
L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ultra Ash Black, 1 Kit
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L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ultra Ash Black, 1 Kit

4.3 stars out of 18657 reviews
(4.3)|
18.6K ratings
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Hair Color Shade:3UA Ultra Ash Black-Out of stock
Ultra Ash Medium Blonde, $11.97
01 Extra Light Ash Blonde, $11.97
1 Black, $11.97
02 Extra Light Natural Blonde, $11.97
3 Natural Black, $11.97
4 Dark Brown, $11.97
4A Dark Ash Brown, $11.97
4Ar Dark Chocolate Brown, $11.97
4RM Dark Mahogany Red, $11.97
5 Medium Brown, $11.97
5AB Mocha Ash Brown, $11.97
5AR Maple Brown, $11.97
5G Medium Golden Brown, $11.97
Size:1 Kit-Out of stock

Key item features

  • L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ultra Ash Black, 1 Kit
  • Achieve your desired hair color with the L'Oreal Paris Excellence Cool Supreme Permanent Gray Coverage Hair Color.
  • This hair color offers 100 percent gray coverage, even on stubborn grays.
  • It features a triple protection color with anti-brass technology that protects your hair during and after coloring for up to eight weeks.
  • The anti-brass regimen keeps your hair ashy cool, delivering color that starts cool and stays cool.
  • The rich, radiant, gorgeous hair color is achieved from root to tip with the exclusive non-drip creme formula.
  • The purple anti-brass conditioner neutralizes unwanted warm tones for a color that starts cool and stays cool.
Current price is $15.00
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Customer ratings & reviews

4.3 out of 5 stars
stars18.6K ratings10.8K reviews
How item rating is calculated
  1. 5 stars65% (12.1K)
  2. 4 stars16% (2,979)
  3. 3 stars7% (1,327)
  4. 2 stars4% (660)
  5. 1 star8% (1,520)

Reviews summary

Pros
  • : Provides even color distribution for hair and roots.
  • : Blends naturally with hair color without visible lines.
  • : Application is quick and straightforward.
  • : Provides accurate shade for various hair types.
  • : Covers hair fibers with vibrant color.
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Showing 1-3 of 10,882 reviews

Jan 14, 2026
Charlene
Top Reviewer
Item details
Hair color shade: 1 Black
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Be careful what color you dye your hair.

Easy on your hair, does not destroy it as sooooo many people kept telling me let your hair grow natural. Well, Black hair was accidental.....now I can't turn it any other color. LOL When roots start showing they are snow white, Look like a skunk! LOL

Helpful?ee980dd0-4509-11f0-b3a2-1fa7e18da776169641749
Jan 26, 2026
Michell
Top Reviewer
Item details
Hair color shade: 5AB Mocha Ash Brown
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Great Color

This is my first time purchasing this line. This will be my go to from now on. The color was a great fit (at first I wasn't too sure). The smell of the shampoo and conditioner was amazing! I wish they would sell it separately. I did find the L'Oréal shampoo and conditioner that is close to it. The color has lasted a month so far. No complaints here.

Helpful?ee980dd0-4509-11f0-b3a2-1fa7e18da776169641749
Jan 24, 2026
WalmartCustomer
Item details
Hair color shade: 8G Medium Golden Blonde
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Simply stated You had the product It was delivered in timely manner Price was great I did not compare other retailers as Walmart leads in price satisfaction on items I generally purchase and if they do not the delivery is an asset for sure All is good

Incentivized Review
Helpful?ee980dd0-4509-11f0-b3a2-1fa7e18da776169641749