L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Dye, 7A Dark Ash Blonde, 1 Kit
L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Dye, 7A Dark Ash Blonde, 1 Kit
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L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Dye, 7A Dark Ash Blonde, 1 Kit

19.9K ratings
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Hair Color Shade7A Dark Ash Blonde
Size1 PCE

Key item features

  • L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 1 Kit
  • Permanent hair dye gives up to 9 weeks of fade-defying color and shine
  • No-drip oil-in-gel formula grips hair for precise application
  • Shine Protect Conditioner with UV filter and Vitamin E keeps color vibrant
  • Suitable for all hair types
  • This permanent hair color gives seamless gray coverage root to tip
  • Fade-defying means the formula locks color in so it resists washing out
  • Permanent hair dye does not wash out; it grows out
  • Unopened hair color keeps for up to 3 years if stored correctly
  • Wash with sulfate free shampoo to make at-home hair color last longer

Specs

Hair color shade, 7A Dark Ash BlondeHair color type, Hair Color HighlightsBrand, L'Oreal ParisHair color cat, BlondeColor descriptor, VibrantHair coverage, Full Coverage

About this item

Product details

L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color is a permanent hair dye that delivers rich, luminous color and shine for up to 9 weeks. Permanent hair dye does not wash out; it grows out, and this fade-defying formula locks color in so it resists washing out or dulling over time. It gives seamless gray coverage from root to tip and suits all hair types. The salon-inspired no-drip oil-in-gel texture grips the hair for precise application and better coating of the hair fiber. The kit contains Color Gel, Developer Creme, Shine Protect Conditioner, gloves and an instruction leaflet. The Shine Protect Conditioner is infused with a UV filter and Vitamin E, which nourish and strengthen hair and protect color from environmental damage, keeping first-day vibrancy. To make at-home hair color last longer, wash with sulfate free shampoo and avoid over-washing. The formula has a subtle floral scent.
  • L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 1 Kit
  • Permanent hair dye gives up to 9 weeks of fade-defying color and shine
  • No-drip oil-in-gel formula grips hair for precise application
  • Shine Protect Conditioner with UV filter and Vitamin E keeps color vibrant
  • Suitable for all hair types
  • This permanent hair color gives seamless gray coverage root to tip
  • Fade-defying means the formula locks color in so it resists washing out
  • Permanent hair dye does not wash out; it grows out
  • Unopened hair color keeps for up to 3 years if stored correctly
  • Wash with sulfate free shampoo to make at-home hair color last longer
info:
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Specifications

Hair color shade

7A Dark Ash Blonde

Hair color type

Hair Color Highlights

Brand

L'Oreal Paris

Hair color cat

Blonde

Indications

Directions

Instructions

Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.

Fabric Care Instructions

none

Warranty

Warranty information

 

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Ingredients

Warnings

Customer ratings & reviews

4.4 out of 5 stars
stars
19.9K ratings8,815 reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars74% (14.7K)
  2. 4 stars11% (2,283)
  3. 3 stars5% (937)
  4. 2 stars3% (511)
  5. 1 star7% (1,386)

Reviews summary

Pros

  • : Process is simple to follow with a manageable consistency.
  • : Easy to follow directions for a successful application.
  • : Provides vibrant, long-lasting color with great coverage and shine.
  • : Priced lower than similar products.
  • : Covers gray hair completely and uniformly.

Neutral

  • : Can be long-lasting, but may fade over time depending on usage.
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Showing 1-3 of 8,815 reviews

Oct 25, 2026
Reviewer name: DelmaH
5 out of 5 stars
5 out of 5 stars review

Loreal Paris Superior Preference Rich Luminous Fade Defying Color

[This review was collected as part of a promotion.] Loreal Paris Superior Preference hair color in shade 2 Natural Black is such a beautiful color. The hair color is more a gel like texture so it didn't really drip every where which is awesome! It covered my white hairs so well. I barely got any on my skin which other products usually do but this Loreal one did not. It was super easy rinsing the product out. And the conditioner made my hair so soft after. This is my new favorite hair dye!

Review from lorealparisusa.com
Helpful?5PZCA6OXRO1X10453187
Oct 17, 2026
Reviewer name: IvyS
5 out of 5 stars
5 out of 5 stars review

Beautiful coverage with soft and shiny results

[This review was collected as part of a promotion.] This dye is amazing. The consistency is perfect it is not watery. The results speak for themselves it left my hair shiny and the coverage was perfect. My hair also felt so soft afterwards. The packaging was perfect love the black and gold!

Review from lorealparisusa.com
Helpful?5PZCA6OXRO1X10453187
Oct 18, 2026
Reviewer name: DilyaS
5 out of 5 stars
5 out of 5 stars review

DIY product with excellent result!

[This review was collected as part of a promotion.] L'Oreal Paris Superior Preference is home use hair coloring product . Very easy to use with great result afterwards. Kit includes everything you need from gloves to hair conditioner. Step by spend instructions explaining how to use it. After I was done my hair looked multiple shades which I really liked. Hair feels slick and soft.

Review from lorealparisusa.com
Helpful?5PZCA6OXRO1X10453187
Current price is $12.97
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