L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, Natural Black, 1 Kit
L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, Natural Black, 1 Kit
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L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, Natural Black, 1 Kit

4.4 stars out of 14162 reviews
(4.4)|
14.1K ratings
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Hair Color Shade:2 Natural Black
Black
Blonde, $12.97
Brunette, $12.97
Chic Auburn Brown, $11.97
Dark Auburn
Dark Blonde, $12.97
Dark Blonde to Light Brown, $12.00, was $16.95
$16.95
Dark Mahogany Brown
Extra Light Ash Blonde, $12.97
Extra Light Natural Blonde, $12.97
Golden Brown, $12.97
Ice Golden Brown
Light Blonde to Dark Blonde, $11.50, was $12.97
$12.97
Size:1 Kit

Key item features

  • L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, Natural Black, 1 Kit
  • Our gold standard in luxurious permanent hair color since 1973.
  • Delivers super shiny luminous hair color that's fade-defying for weeks and weeks.
  • Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red.
  • Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter.
  • Dispenser Style: ''.
Current price is $12.97
Price when purchased online
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One-time purchase $12.97

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Columbus, 43215
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L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, Natural Black, 1 Kit $12.97

L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, Natural Black, 1 Kit
current price $12.97

L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, Natural Black, 1 Kit

4.4 out of 5 Stars. 14162 reviews

In 100+ people's carts L'Oreal Paris Superior Preference - Hair Color Shine Protect Care Conditioner, 4 fl oz $8.97 $2.24/fl oz

In 100+ people's carts
L'Oreal Paris Superior Preference - Hair Color Shine Protect Care Conditioner, 4 fl oz
current price $8.97
$2.24/fl oz

L'Oreal Paris Superior Preference - Hair Color Shine Protect Care Conditioner, 4 fl oz

4.7 out of 5 Stars. 668 reviews
Current price is $21.94
Items may be delivered on different dates

Customer ratings & reviews

4.4 out of 5 stars
stars14.1K ratings7,869 reviews
How item rating is calculated
  1. 5 stars72% (10.1K)
  2. 4 stars12% (1,733)
  3. 3 stars5% (712)
  4. 2 stars3% (402)
  5. 1 star8% (1,123)

Reviews summary

Pros
  • : Formula is smooth and easy to apply with clear instructions.
  • : Provides complete and even color coverage on hair.
  • : Provides vibrant, long-lasting color with high shine.
  • : Matches box representation accurately.
  • : Covers grays thoroughly.
Neutral
  • : Can be long-lasting, but may fade quickly depending on hair type and care.
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Showing 1-3 of 7,869 reviews

Jun 10, 2025
anonymous
Item details
Hair color shade: Extra Light Natural Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Excellent product as usual and so is the shipper!

I have been using the 9-1/2 NP lightest blonde hair color for several years. My hair is light grey with a great blend of blonde and calls for a six week coloring cycle when dullness begins. “Preference” is the only product I've used for over 30 years. And, happy to report, so is the 9-1/2 NP natural Blonde kit! By the way, I am a young 77 year old woman… and, young men are always asking me out!! lol:) I also have a pixie hair cut and a small frame which accents me %26 my hair choices. Once again, thanks for the opportunity to share my hair experiences!

Helpful?6CEEX7JN99443423900001
Jan 30, 2021
Walmart customer
5 out of 5 stars review

Verified Purchase

Beautiful Color

I got this product for my sister in laws. Smells good and leaves hair soft and conditioned. Caused no damage to fine hair. Their hair color is medium/dark brown with some golden and strawberry highlights when the sun hits it. They both ar3 grown out partial balayage and decided to try a box dye for the first time in their life. This one looked safe for both natural hair with sensitive skin as well as highlights. Activator bottle has a screw top, didn't have to look for scissors to open it. The application process was smooth and easy and the scent was pleasant! The conditioner was lightly scented smooth and also washed out easily . it washed out nicely from the scalp. Overall it was a great product. They were so pleased with the color results!

Helpful?6CEEX7JN99443423900001
Nov 23, 2025
Gigi
Item details
Hair color shade: Extra Light Natural Blonde
Size: 1 Kit
4 out of 5 stars review

Verified Purchase

Amazing Color

The only reason I would get this four stars is because you do not have this available in all locations. That makes no sense to me that you'd have it in some stores in the same area but not others. Do better Walmart.

Helpful?6CEEX7JN99443423900001