Juan Valdez Classic Freeze-Dried Instant Coffee – Premium Colombian, 3.52 oz

In my opinion, just as good as the more expensive grind-your-own coffee beans. Much easier, too. As long as the price doesn't go up, I'll keep drinking this coffee. I used to own a coffee bar and was really into quality coffee beans. But I got old and tired, and discovered this instant - Juan Valdez. It's perfect for my morning cup of coffee.

This is the only instant coffee I've ever truly liked. I've tried to copies from all over the world. This is made by a farmers group cooperative business in Columbia so there's no large corporation taking the profits 65 years ago. I was watching the ads on the bozo show when I was a child, they had a guy dressed up, pretending to be Señor, Juan Valdez, and he had a big sombrero and a rope and a white burrow named Conchata. I never did get a white burrow for myself, but I did start drinking the coffee when I turned about 50 years old.