I am a certified coffee enthusiast. I have even worked for Starbucks Coffee Co., for a period of a few years back in the early 2000's. I have tried every kind of coffee known to man, instant and brewed. However, I was looking for a jar of pure Columbian to keep on hand for an extra morning pick me up. I bought this on a whim. I cannot tell you how delicious it is! I use one tablespoon for a 12oz. mug, I like my coffee stronger than most people. It is smooth and NOT BITTER at all. I am extremely happy with my purchase and have a feeling I will be purchasing another jar very soon. I have never had such an easy delicious cup from an instant coffee. I use purified water at home and this coffee has exceeded all my expectations. Enjoy!
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