Walmart’s Premium Beauty

When only the best will do. Shop Walmart’s premium beauty brands for your skincare, makeup, and fragrance needs. Find favorites from Color Wow, COSRX, It’s a 10, Victoria's Secret, Paul Mitchell, Perricone MD, and more! Your glam game starts right here….

What’s your skincare routine? Start with a cleanser from COSRX or Age Recovery Night Crème with Retinol from Meaningful Beauty. Then, try a toner like Vibriance Ultra-Gentle Face Moisturizing and finish with an Age Recovery Night Crème with Retinol from Meaningful Beauty. Don’t forget a face cream from Jan Marini and more, all available at Walmart today!

Best-selling makeup. We have everything you need to highlight your beauty. From eyeshadows and lipsticks to the perfect foundation, you’ll find the perfect makeup from the best-selling brands at Walmart: Vibriance, Butter London, Kevyn Aucoin, and more!

Best Hair care products? Shop by hair type at Walmart. From shampoo and conditioner sets to hair masks, scalp treatments and more, Walmart has everything you need to repair, color and add volume, luster and style to your hair type Check out these customer favorites:

• Color Wow Dream Coat
• Paul Mitchell Awapuhi Shampoo™
• It’s a 10 Miracle Leave-In Conditioner
• L'ange Hair Sea Salt Spray
• Rene Furterer 5 Sens Enhancing Dry Oil

Top Hair Styling Tools trending now? You’ve seen these everywhere from Instagram to TV! Now’s the time to score the best hair styling tools at Walmart, today!

• L'ange Hair Le Duo 360° Airflow Styler
• Bio Ionic Luxe 10x Flat Iron Hair Straightener
• Babyliss Pro Nano Titanium 2000W Ionic Hair Dryer

Need a new scent? How do you choose a fragrance? Choosing a fragrance for yourself or a gift can be challenging. At Walmart, we have the best fragrances. Here’s a few shopping tips for finding your signature scent:

Shop by Scent. Identify the scents you love with these 6 fragrance families:

1. Fresh: discover marine notes like seaweed and driftwood
2. Warm & Spicy: enjoy warm notes like cinnamon, pink pepper and clover
3. Woody & Earthy: find common notes like sandalwood or patchouli
4. Floral: nature’s own beauties like roses and jasmine
5. Sweet: irresistible notes like chocolate, vanilla and caramel
6. Citrus: light notes like lemon, citrus and grapefruit

Know the Concentration. Choose the level of concentration based on how powerful you want your fragrance to be. Here are the five classifications:

1. Eau Frache. The lightest formula. Perfect for those who like to apply their scent generously.
2. Eau de Cologne. A lighter concentration that is subtle and refreshing
3. Eau de Toilette. A moderate concentration, distinct and alluring
4. Eau de Parfum. Lighter than perfume, yet fragrant enough to las the day
5. The purest and most powerful blend.

New fragrances at Walmart? Find something different from our latest brands: Calvin Klein, Gucci, Lacoste, Juicy Couture, Burberry and more!

Need a gift? Shop Walmart’s Fragrance Gift Set Deals for him and her.From a flawless face and perfect going-out lip to a new scent, discover all-new beauty brands at prices you love…now at Walmart.