L'Oreal Paris Feria Shimmering Permanent Hair Color, Downtown Denim (Dark Blue Brown), 1 Kit

The holy grail for any brunette who has bleached their hair to orange!! This tones better than the Wella 7a with 050 added (worked but left visible reflective red) better than purple shampoo which didn't work. Blue mask worked some. Loreal color gloss in cool blonde worked wonders but washes out. I'm a level 5/6 naturally and didn't quite get where I needed with the bleach. If you are orange, the blonde toners don't typically work AT ALL so I don't know what's in this stuff. I've used it before to tone my highlights and it darkened my hair a little that time so I decided I had nothing to lose this time since my hair was ORANGE. I left this on for 25 minutes. It's not all gone but at least I can be seen in public. It looks WAY BETTER in person. I pulled out the few highlights I have and didn't tone those. I might do it again just to see if it will finish the job while I wait on the next bleach session. Anyway, get some!!! Added pics in different light to try to show the results.

The color on the box can look intimidating it reads as a very bold, almost neon orange —The dye itself is bright when you apply it, and during the first two or three washes. Do not panic during that initial phase! It absolutely softens, and once it settles, the result is a beautiful, wearable shade of orange that looks much more natural than the box suggests. I’ve also used it on my extensions I left it on for the maximum recommended time and found that the color payoff was stunning after that brief “too bright” window. My only reason for giving it four stars instead of five is longevity. Even with color-protecting shampoo and proper aftercare, I feel the tone fades faster than other box dye brands I’ve used (featured in a photo everything I’ve tried)