L'Oreal Paris Feria Shimmering Permanent Hair Color Downtown Denim Dark Blue Brown 1 Kit with Bonding Care Complex
L'Oreal Paris Feria Shimmering Permanent Hair Color, Downtown Denim (Dark Blue Brown), 1 Kit
Hero image 0 of L'Oreal Paris Feria Shimmering Permanent Hair Color, Downtown Denim (Dark Blue Brown), 1 Kit, 0 of 7
Best seller
Visit the L'Oreal Paris Store

L'Oreal Paris Feria Shimmering Permanent Hair Color, Downtown Denim (Dark Blue Brown), 1 Kit

15.3K ratings
L'Oreal Paris Feria Shimmering Permanent Hair Color, Downtown Denim (Dark Blue Brown), 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color Downtown Denim Dark Blue Brown 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color P1 Sapphire Smoke Smokey Blue 1 KitL Oreal Paris Feria Toner Anti Brass Ice Blonde Ash Blonde 1 KitL Oreal Paris Feria Permanent Hair Color V28 Midnight Violet Deepest VioletL Oreal Paris Feria Permanent Hair Color P2 Rosy Blush Smokey PinkL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 40 Espresso Deeply BrownL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 21 Starry Night Bright BlackL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color 100 Pure Diamond Very Light Blonde 1 kitL Or al Paris Feria Shimmering Permanent Hair Color for Adults 10 Jet Black 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color Fuchsia Cha Vivid Fuchsia 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color 521 Cool Amethyst Iridescent Brown 1 kitL Oreal Paris Feria Shimmering Permanent Hair Color B61 Downtown Brown Strengthens Hair 1 kitL Oreal Paris Feria Shimmering Permanent Hair Color 65 Honey Brown 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color 26 Black Chery 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 50 Havana Brown Up to 40 Percent Stronger Hair 1 KitL Oreal Paris Feria Permanent Hair Color 45 French Roast Deep Bronzed BrownL Oreal Paris Feria Shimmering Permanent Hair Color Crystal Brown 40 Percent Stronger Hair 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color R68 Ruby Rush Rich Auburn True Red 1 kitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 11 21 Bad to the Blonde Color Booster 1 KitLoreal Hair ConditionL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color V38 Violet Noir Up to 40 Percent Stronger Hair 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color 63 Sparkling Amber Light Golden Brown 1 KitL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color R57 Cherry Crush Intense Medium Auburn 1 KitL oreal Paris Feria Permanent Hair ColorL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Shimmering Permanent Hair Color R48 Red Velvet Intense Deep Auburn 1 KitL Oreal Paris Feria Shimmering Permanent Hair Color 36 Chocolate Cherry Strong Hair 1 KitL Oreal Paris Feria Permanent Hair Color 721 Dusty MauveL Oreal Paris Feria Permanent Hair Color V48 Violet Vixen 1 Kit Up to 40 Percent Stronger HairL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color C74 Copper Crave Up to 40 Percent Stronger Hair 1 KitL oreal Paris Feria Permanent Hair ColorL Oreal Paris Feria Permanent Hair Color 20 Black Leather Up to 40 Percent Stronger Hair 1 Kit
Hair Color Shade411 Downtown Denim (Dark Blue Brown)
Size1 Kit

Key item features

  • L'Oreal Paris Feria Shimmering Permanent Hair Color, Downtown Denim (Dark Blue Brown), 1 Kit
  • L'Oreal Paris Feria Shimmering Permanent Hair Color is a hair color that gives you cutting-edge, multi-faceted, shimmering color for vibrant, healthy-looking hair.
  • Feria's Bonding Care Complex Conditioner helps repair the strength of weak hair bonds, keeping hair strong and healthy-looking for multi-dimensional color vibrancy.
  • Up to 40 percent stronger hair versus hair not treated with Bonding Care Complex Conditioner.
  • Formulated with 3X highlights for a prismatic blush shimmer. Feria's prismatic color spectrum is custom-blended by L'Oreal Paris expert colorists for bold, head-turning hair color shades.
  • Vegan formula - no animal derived ingredients or byproducts.
  • Dispenser style: .

About this item

Product details

Specifications

Directions

Warranty

Ingredients

Customer ratings & reviews

4.1 out of 5 stars
stars
15.3K ratings8,204 reviews
How item rating is calculated
  1. 5 stars65% (9,924)
  2. 4 stars10% (1,560)
  3. 3 stars6% (856)
  4. 2 stars4% (611)
  5. 1 star15% (2,354)

Reviews summary

Pros

  • : Application process is straightforward.
  • : Product directions are easy to follow and simple to understand.
  • : Has a vibrant, natural-looking tone.
  • : Rich, multidimensional shades with good coverage.

Neutral

  • : Can be effective, but inconsistent across users.

Cons

  • : Color loses vibrancy over time.
Generated by AI
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 8,204 reviews

May 19, 2026
Reviewer name: anonymous
Top Reviewer
Item details
Hair color shade: 9P Ice Blonde
Size: 1 Kit
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

hair miracle worker for brass removing

I use this hair toner for after color sometimes when my hair has excess brass and becomes dry it works real well and i highly recommend it for anyone panicing with orange hair instead of blonde

Helpful?667WG6DRVUBR623464313
Oct 4, 2026
Reviewer name: kristina
Item details
Hair color shade: 622 Fuchsia-Cha (Vivid Fuchsia)
Size: 1 Kit
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

awesome color. held om for weeks

Helpful?667WG6DRVUBR623464313
May 15, 2026
Reviewer name: anonymous
Top Reviewer
Item details
Hair color shade: 9P Ice Blonde
Size: 1 Kit
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

you got to have this stuff it's a game changer

this stuff is amazing I used it for about six or seven minutes on my daughter's hair we went to a professional they toned her hair it was more of a golden the next day I mean it was like yellow they did not do a good job and we did not wash it so I bought this stuff and what a game changer it turned her peekaboo pieces of blonde in her bangs and everything to a light beautiful icy blonde just like the picture I will definitely be buying this again and it did not damage at all you use it on dry hair like it says and it works perfect and quick

Helpful?667WG6DRVUBR623464313
Current price is $10.00
Price when purchased online
  • Free Holiday returns until Jan 31

How do you want your item?

Try 30 days for just $1! Choose a plan at checkout.
How do you want your item?
Ships to
Arrives by Tomorrow
Sold by WESLEY CHAPEL TRADING LLC
Fulfilled by Walmart
4.4945054945054945 out of 5 stars
4.5 stars out of 5, based on 185 seller reviews(4.5)
Extended holiday returns
Free Holiday returns until Jan 31

More seller options (2)

Starting from $10.20
walmart plus

Try 30 days of Walmart+ for just $1!

T&C apply.