Route Package Protection

Absolutely stunning bold blue colour, easy to apply, and smells lush like artificial grape. Great if you love that scent. I have very thick hair so I had to add conditioner when washing the dye out so my hair wouldn't tangle. Colour has lasted very well after four washes in cold water. (I have bleached hair).

I've tried a lot of bleach over the years, and the Arctic Fox Blue Powder Bleach honestly impressed me. The blue pigment really helps cut down on brassiness while lifting, which made a huge difference during the awkward “orange traffic cone” stage most blondes know too well. :u1F9CA: The formula mixed smoothly and applied evenly without becoming a dusty snowstorm all over my bathroom. I also appreciated that it stayed creamy instead of drying out halfway through processing. My hair lifted several levels in one session and gave me a much cleaner, cooler blonde than other bleach powders I've used. I used it with my preferred developer and found it easy to customize depending on whether I wanted stronger lift or softer brightening. It worked great for full lightening, but I could also see this being perfect for highlights or touch-ups. As always with bleach, hair condition and proper developer choice matter, but overall this felt very salon-quality at home. If your goal is icy blonde instead of buttery yellow, this tub absolutely earns a spot in the bleach cabinet.