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因为独特, (Paperback)
Author: Nova Literature
ISBN: 9798295515941
Format: Paperback
Publication Date: 2025-12-30
Page Count: 184

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Publication date, December, 2025Author, Nova LiteratureBook format, PaperbackGenre, Business & InvestingPages, 184Age group, Adult

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"详谈"系列是知名商业记者李翔撰写的系列人物访谈，"详谈-商业现场"是对仍在一线的企业家的采访，带着来自现场的粗粝与力量、残酷与希望，是一部以人为单位的价值创造史。

本书是李翔对泡泡玛特创始人王宁的访谈实录，分五部分全面展现了王宁的创业故事、商业智慧和泡泡玛特的发展历程。书中不仅探讨了品牌定位、IP商业模式、市场运营理念，还涉及管理核心、全球化战略，以及王宁的《福布斯》专访和高管自述。这本书帮助中国中小企业家、创业者深入理解新消费市场的需求和发展趋势，并用泡泡玛特的商业故事证明：每个小

因为独特, (Paperback)
Author: Nova Literature
ISBN: 9798295515941
Format: Paperback
Publication Date: 2025-12-30
Page Count: 184

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Publication date

December, 2025

Author

Nova Literature

Book format

Paperback

Genre

Business & Investing

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