Seventh Generation Sensitive Skin Concentrated Liquid Laundry Detergent, Free & Clear, 23 fl oz, 66 Loads
Seventh Generation Sensitive Skin Concentrated Liquid Laundry Detergent, Free & Clear, 23 fl oz, 66 Loads
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Seventh Generation Sensitive Skin Concentrated Liquid Laundry Detergent, Free & Clear, 23 fl oz, 66 Loads

Key item features

  • Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
  • Ultra-concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
  • Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle.
  • Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains.
  • Laundry soap made with 0% dyes, synthetic fragrances, or artificial brighteners.
  • Free & Clear detergent that’s hypoallergenic and made for sensitive skin.
Current price is Now $10.00
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was $13.97
43.3 ¢/fl oz
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Customer ratings & reviews

4.6 out of 5 stars
stars1,643 ratings1,597 reviews
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Reviews summary

Pros

  • : Leaves a non-overpowering smell on clothes.
  • : Automatically measures exact amount needed.
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Showing 1-3 of 1,597 reviews

Dec 28, 2025
Melissa
Top Reviewer
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

A little goes a long way. I don't use an entire squeeze amount as the bottle suggests. I use half that amount. One bottle lasts me for 3 months. I went through 6 bottles in 18 months. I just purchased 4 more bottles which should last me until end of Dec. 2026.

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May 31, 2026
Jacquelyn
Top Reviewer
5 out of 5 stars review

Verified Purchase

Sensitive Skin Detergent, Excellent!

I bought this as I like the detergent but I wanted to be able to dilute it to my own specifications. Buying the concentrate in this way gives me more control on how I use this product and it's less expensive to buy it in this way . It's also less packaging and better for the environment. I use an old detergent bottle and then dilute this with water to my specific needs. There are directions on the bottle though for the manufacturer directions for dilution . This is a nice detergent for fine washables . It's low chemical and leaves no residue and is safe for sensitive skin . Sometimes I will add a booster to this such as the 20 mule borax but it's fine on its own too . I always double rinse with this as well . Walmart sells this at a really good price far better than many other retailers . It's worth a try for a chemical free or low chemical low residue healthier detergent at a good price point . The concentrate is good if you have a container and are willing to dilute it , otherwise the regular non concentrated version in the big plastic bottle with the handle is the way to go

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Apr 24, 2026
Lisa
5 out of 5 stars review

Verified Purchase

Good all-around detergent. In addition to being eco-friendly, the bottle is much easier to hold than those bulky ones. You can add a little baking soda to the wash to boost the cleaning power for particularly smelly loads

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