Seventh Generation Sensitive Skin Concentrated Liquid Laundry Detergent, Free & Clear, 23 fl oz, 66 Loads
Seventh Generation Sensitive Skin Concentrated Liquid Laundry Detergent, Free & Clear, 23 fl oz, 66 Loads
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Seventh Generation Sensitive Skin Concentrated Liquid Laundry Detergent, Free & Clear, 23 fl oz, 66 Loads

1,495 ratings

Key item features

  • Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
  • Ultra-concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
  • Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle.
  • Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains.
  • Laundry soap made with 0% dyes, synthetic fragrances, or artificial brighteners.
  • Free & Clear detergent that’s hypoallergenic and made for sensitive skin.

Specs

Brand, Seventh GenerationProduct line, Easy Dose, Free & ClearFeatures, ConcentratedScent, FreshNumber of loads, 66Cleanser form, Liquids

About this item

Product details

Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose™ Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Biobased Product 99% made with an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Laundry Detergent is about to change the way you think about clean. Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Free & Clear! At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap and both liquid and fabric softener sheets products, you’re joining us in nurturing the health of the next seven generations.
  • Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
  • Ultra-concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
  • Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle.
  • Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains.
  • Laundry soap made with 0% dyes, synthetic fragrances, or artificial brighteners.
  • Free & Clear detergent that’s hypoallergenic and made for sensitive skin.
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Specifications

Brand

Seventh Generation

Product line

Easy Dose, Free & Clear

Features

Concentrated

Scent

Fresh

Directions

Instructions

Pop the cap. Flip upside down. Squeeze firmly into dispenser or washer until liquid stops-the EasyDose cap measures for you! Flip, close the cap and store upright. Septic safe. 60 loads as measured to medium dose (1 squeeze / 0.35 fl oz / 10.3 ml)Earth friendly tip: try washing on the cold setting, and consider line drying.Pop the capFlip & squeeze firmlyBottle stops for you1 firm squeeze for medium loads2 firm squeezes for large loads.*Safe when used as directed.

Warranty

Warranty information

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Ingredients

Warnings

Customer ratings & reviews

4.5 out of 5 stars
stars
1,495 ratings1,414 reviews
Includes global ratings and reviews
How item rating is calculated

Reviews summary

Pros

  • : The cap dispenses set amounts with a single squeeze.
  • : Clothes retain a faint, natural aroma after washing.
  • : The cap dispenses a dose per load with a single press.
  • : The formula yields many loads from a small bottle.
  • : The detergent lifted marks in one to two washes.

Neutral

  • : The cap dispenses correctly at times but frequently leaks.
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Showing 1-3 of 1,414 reviews

Nov 5, 2026
Reviewer name: Walmart customer
Top Reviewer
Item details
Multipack quantity: 1
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

This concentrated bottle is nice! Turn it upside down and squeeze until it stops. No cup. I like this idea. Same good detergent it always has been, just super concentrated.

Helpful?5COQWCAGQL2P941698859
Aug 23, 2026
Reviewer name: Tracy
Top Reviewer
Item details
Multipack quantity: 1
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Love this product. Clothes are so clean.

Helpful?5COQWCAGQL2P941698859
Nov 4, 2026
Reviewer name: WalmartCustomer
Item details
Multipack quantity: 1
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Great price and a great product

Incentivized Review
Helpful?5COQWCAGQL2P941698859
Current price is $13.1556.9 ¢/fl oz
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