Hero image 0 of Maidenform Underwire Bra Comfort Devotion Your Lift Convertible Straps 1195, 0 of 5

Maidenform Underwire Bra Comfort Devotion Your Lift Convertible Straps 1195

ColorWhite

Black Evening Blush

Black/Evening Blush, $23.99

Blue Beyond W/ Lavender Moon

Blue Spearmint

Evening Blush, $23.99

Navy Eclipse/Black

Sandshell

Spice Market Red

White, $23.99

Clothing Size32B

Key item features

SUPPORT YOU NEED - Lightly padded, molded SmartZone cups offer targeted uplift and shaping where you need it, with everyday comfort and support for a smooth silhouette.
INVISIBLE LOOK - Silky microfiber cups glide under tees, knits, and dresses. No lines, just full coverage.
DEMI BRA WITH LACE - Smooth bra cups with lace accents for a feminine touch that stays flat under clothing, blending style with functionality.
CONVERTIBLE STRAPS - Fully adjustable bra straps convert from traditional to crisscross for outfit flexibility. A great fit for scoop necks, tanks, or plunge styles.
NO-PINCH COMFORT CLOSURE - A brushed hook-and-eye back bra closure rests smoothly against skin, so you'll forget it's even there.
COLORS & SIZES FOR ALL - Choose from black bras, white bras, nude bras, pink bras, and purple bras. Check the size chart to measure your perfect fit in standard or plus size.

Reviews summary

About this item

Product details

Specifications

Directions

Warranty

Similar items you might like

Based on what customers bought

Best seller, Finetoo Womens Wireless Bras Comfortable Push Up Bra Seamless No Underwire Bra Full Support Lift Bralette Everyday Regular and Plus Size $12.99 Was $23.99
Best seller
Sponsored
current price Now $12.99, Was $23.99
You save $11.00
Finetoo Womens Wireless Bras Comfortable Push Up Bra Seamless No Underwire Bra Full Support Lift Bralette Everyday Regular and Plus Size
Save with
Shipping, arrives tomorrow
Best seller, Finetoo Womens Wireless Jelly Bra Plus Size Supportive Seamless Bras Full Coverage Push Up Comfortable No Underwire Tshirt Bralette $16.98 Was $18.99
Best seller
Sponsored
current price Now $16.98, Was $18.99
You save $2.01
Finetoo Womens Wireless Jelly Bra Plus Size Supportive Seamless Bras Full Coverage Push Up Comfortable No Underwire Tshirt Bralette
Save with
Shipping, arrives tomorrow
Reduced price, LYEAA Push up Bras for Women Wide Straps No Underwire Seamless Breathable Daily Bra $3.99 Was $6.29
Reduced price
current price $3.99, Was $6.29
LYEAA Push up Bras for Women Wide Straps No Underwire Seamless Breathable Daily Bra
Jelly Bra for Women–Anti-Sag Lift Without Underwire, Full Coverage Wireless Support, Seamless Jelly Strip Comfort $17.99
Available in additional 72 options
current price $17.99
Jelly Bra for Women–Anti-Sag Lift Without Underwire, Full Coverage Wireless Support, Seamless Jelly Strip Comfort
4.1 out of 5 stars
4.1 out of 5 Stars. 168 reviews
LYEAA Front Closure Bras for Women Plus Size Wide Straps Breathable No Underwire Daily Bra $3.99
current price $3.99
LYEAA Front Closure Bras for Women Plus Size Wide Straps Breathable No Underwire Daily Bra
Kindly Yours Women's Comfort Modal Lounge Pullover Bra, Sizes S to XXXL $15.97
current price $15.97
Kindly Yours Women's Comfort Modal Lounge Pullover Bra, Sizes S to XXXL
4.3 out of 5 stars
4.3 out of 5 Stars. 623 reviews
Best seller, MINTREUS Women's Seamless Bras No Underwire Scalloped Push Up Bras Soft Wireless Comfort Bralettes Full Coverage $12.99 Was $24.99
Best seller
Sponsored
current price Now $12.99, Was $24.99
You save $12.00
MINTREUS Women's Seamless Bras No Underwire Scalloped Push Up Bras Soft Wireless Comfort Bralettes Full Coverage
Save with
Shipping, arrives tomorrow
Lixiuxyad Womens Bras No Underwire Padded Women's Comfortable And Transparent Shoulder Strap Cordless Backless Spongeless With Convertible Shoulder Straps $4.68
current price $4.68
Lixiuxyad Womens Bras No Underwire Padded Women's Comfortable And Transparent Shoulder Strap Cordless Backless Spongeless With Convertible Shoulder Straps
Women's Comfortable Strapless Wrapped Bra Non Support Push Up Underwire $5.37
Available in additional 7 options
current price $5.37
Women's Comfortable Strapless Wrapped Bra Non Support Push Up Underwire
Maidenform Barely There Women's T-Shirt Bra, Spacer SmartZone Cups, Breathable Black 34C $23.99
Available in additional 54 options
current price $23.99
Maidenform Barely There Women's T-Shirt Bra, Spacer SmartZone Cups, Breathable Black 34C
4.3 out of 5 stars
4.3 out of 5 Stars. 79 reviews
HanesBralette Comfort Flex Fit Women's Wireless Bra Seamless Wide Strap MHG196 $18.80 $18.80/count
current price $18.80
$18.80/count
HanesBralette Comfort Flex Fit Women's Wireless Bra Seamless Wide Strap MHG196
3.9 out of 5 stars
3.9 out of 5 Stars. 3036 reviews
Ruimatai Women's A Cup Bra Knurling Back Buckle Adjustable Straps Thin Comfortable Breathable No Underwire Everyday Wear $9.99
Available in additional 16 options
current price $9.99
Ruimatai Women's A Cup Bra Knurling Back Buckle Adjustable Straps Thin Comfortable Breathable No Underwire Everyday Wear
Maplenight Women's Plus Size Underwire Bra Comfort Full Coverage Lift Everyday Bras for Women $1.99 Was $4.09
current price $1.99, Was $4.09
Maplenight Women's Plus Size Underwire Bra Comfort Full Coverage Lift Everyday Bras for Women
Support Bra Wide Shoulder Straps Full Coverage Thin Cups Bralette Not Underwire Push Up Underwear Brassiere for Women $11.74
Available in additional 44 options
current price $11.74
Support Bra Wide Shoulder Straps Full Coverage Thin Cups Bralette Not Underwire Push Up Underwear Brassiere for Women
Sakmal Women's Bras Underwire Lace Lift Balconette Black Comfort Bras for Ladies 40/90E $7.40
current price $7.40
Sakmal Women's Bras Underwire Lace Lift Balconette Black Comfort Bras for Ladies 40/90E
Valcatch Women Front Closure Bras Full Coverage Lace Underwire Bras Wireless Comfortable Bralettes with Wide Strap $19.99
current price $19.99
Valcatch Women Front Closure Bras Full Coverage Lace Underwire Bras Wireless Comfortable Bralettes with Wide Strap
Vanity Fair Lingerie Women's Beyond Comfort Wireless Bra, Smoothing, Simple Sizing S-3XL, Style 72204 $35.87
current price $35.87
Vanity Fair Lingerie Women's Beyond Comfort Wireless Bra, Smoothing, Simple Sizing S-3XL, Style 72204
4.5 out of 5 stars
4.5 out of 5 Stars. 237 reviews
Maidenform Love the Lift Push Up & In Demi Bra Black W/Body Beige 32B Women's $32.95
current price $32.95
Maidenform Love the Lift Push Up & In Demi Bra Black W/Body Beige 32B Women's
4.3 out of 5 stars
4.3 out of 5 Stars. 800 reviews
Best seller, Playtex Women's 18 Hour 4745 Ultimate Lift & Support Wirefree Bra $19.99
Best seller
current price $19.99
Playtex Women's 18 Hour 4745 Ultimate Lift & Support Wirefree Bra
4.3 out of 5 stars
4.3 out of 5 Stars. 5004 reviews
Daystry Womens Wireless Stripe Bras No Underwire Push Up Bra Comfort Seamless Supportive Full Coverage Everyday Bras without padding $13.92 Was $16.99
Sponsored
current price Now $13.92, Was $16.99
You save $3.07
Daystry Womens Wireless Stripe Bras No Underwire Push Up Bra Comfort Seamless Supportive Full Coverage Everyday Bras without padding
3.8 out of 5 stars
3.8 out of 5 Stars. 43 reviews
Save with
Shipping, arrives tomorrow

Customer ratings & reviews

3.9 out of 5 stars

stars

271 ratings113 reviews

How item rating is calculated

Reviews summary

Pros

: Features a gentle feel against the skin.
: Has a natural shape that follows the chest line.
: Accurately matches individual body types and cup sizes.
: Provides comfortable lift and shape.

Cons

: Padding affects fit and comfort.

Generated by AI

Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.

Sort by |

Showing 1-3 of 113 reviews

Aug 27, 2026

Reviewer name: Millie J

5 out of 5 stars

5 out of 5 stars review

Seller Verified Purchase

Comfy sexy and affordable

Overall great fit, super comfy. It's hard for me to find good push-up bras that are comfortable and cute. My boyfriend found these for me and I ordered both the red and black on a whim. I love them!! Easy to adjust and the cups fit well. They are now my go to for our date nights out.

Review from Maidenform

Helpful?

Sep 17, 2026

Reviewer name: Tessa the Dark Queen

5 out of 5 stars

5 out of 5 stars review

Seller Verified Purchase

Super Comfy Bra that is also Sexy?!? Nice!!!!

This has been my go to bra for many years - sooooo comfortable and gives good lift. Wish it was a little more “Demi” but I still love it and its very much 5 out of 5!

Review from Maidenform

Helpful?

Jul 31, 2026

Reviewer name: Georgesjesstina

5 out of 5 stars

5 out of 5 stars review

Seller Verified Purchase

BAND RUNGS BIG HUT COMFY

The band is wayyyyyy comfy but runs big!!!! I usually am 34-36 in every bra I have had for years but the newer push up ones I need a 32

Review from Maidenform

Helpful?

Rewards debit card.Earn 3% cash back, on up to $150spent each month.Terms apply.

Join OnePay Cash

Current price is $23.99

Price when purchased online

Free shipping
Free Holiday returns until Jan 31

How do you want your item?

Ships to

Arrives between Oct 19 - Oct 21

Sold and shipped by Hanes

4.469211195928753 out of 5 stars

4.5 stars out of 5, based on 7866 seller reviews(4.5)

Extended holiday returns

Free Holiday returns until Jan 31

Rollbacks & More

Halloween

Grocery

Clothing, Shoes & Accessories

Baby

Pharmacy, Health & Wellness

Home, Garden & Tools

Electronics

Gaming & Movies

Auto & Tires

Personal Care

Beauty

Toys & Outdoor Play

Household Essentials

Pet Supplies

School, Office & Art Supplies

Sports & Outdoors

Collectibles

Books

Music

Party Supplies

Resold

Auto Care Services

Pharmacy

Health Services

Vaccines

Vision Center

Benefit Programs

Insurance Services

Lists

Registries

Gift Cards

Spark Good

Custom Cakes

Custom Cupcakes

Featured

Photo Gifts

Spend

Save

Borrow

Manage

Protection Services

Home & Tech Services

Subscriptions

Subscription Products

Walmart Business

Industry solutions

It’s easier in the app

Pickup & Delivery

Get inspired

Maidenform Underwire Bra Comfort Devotion Your Lift Convertible Straps 1195

Key item features

Reviews summary

About this item

Product details

Specifications

Directions

Warranty

Similar items you might like

Based on what customers bought

Best seller, Finetoo Womens Wireless Bras Comfortable Push Up Bra Seamless No Underwire Bra Full Support Lift Bralette Everyday Regular and Plus Size $12.99 Was $23.99

Finetoo Womens Wireless Bras Comfortable Push Up Bra Seamless No Underwire Bra Full Support Lift Bralette Everyday Regular and Plus Size

Best seller, Finetoo Womens Wireless Jelly Bra Plus Size Supportive Seamless Bras Full Coverage Push Up Comfortable No Underwire Tshirt Bralette $16.98 Was $18.99

Finetoo Womens Wireless Jelly Bra Plus Size Supportive Seamless Bras Full Coverage Push Up Comfortable No Underwire Tshirt Bralette

Reduced price, LYEAA Push up Bras for Women Wide Straps No Underwire Seamless Breathable Daily Bra $3.99 Was $6.29

LYEAA Push up Bras for Women Wide Straps No Underwire Seamless Breathable Daily Bra

Jelly Bra for Women–Anti-Sag Lift Without Underwire, Full Coverage Wireless Support, Seamless Jelly Strip Comfort $17.99

Jelly Bra for Women–Anti-Sag Lift Without Underwire, Full Coverage Wireless Support, Seamless Jelly Strip Comfort

LYEAA Front Closure Bras for Women Plus Size Wide Straps Breathable No Underwire Daily Bra $3.99

LYEAA Front Closure Bras for Women Plus Size Wide Straps Breathable No Underwire Daily Bra

Kindly Yours Women's Comfort Modal Lounge Pullover Bra, Sizes S to XXXL $15.97

Kindly Yours Women's Comfort Modal Lounge Pullover Bra, Sizes S to XXXL

Best seller, MINTREUS Women's Seamless Bras No Underwire Scalloped Push Up Bras Soft Wireless Comfort Bralettes Full Coverage $12.99 Was $24.99

MINTREUS Women's Seamless Bras No Underwire Scalloped Push Up Bras Soft Wireless Comfort Bralettes Full Coverage

Lixiuxyad Womens Bras No Underwire Padded Women's Comfortable And Transparent Shoulder Strap Cordless Backless Spongeless With Convertible Shoulder Straps $4.68

Lixiuxyad Womens Bras No Underwire Padded Women's Comfortable And Transparent Shoulder Strap Cordless Backless Spongeless With Convertible Shoulder Straps

Women's Comfortable Strapless Wrapped Bra Non Support Push Up Underwire $5.37

Women's Comfortable Strapless Wrapped Bra Non Support Push Up Underwire

Maidenform Barely There Women's T-Shirt Bra, Spacer SmartZone Cups, Breathable Black 34C $23.99

Maidenform Barely There Women's T-Shirt Bra, Spacer SmartZone Cups, Breathable Black 34C