Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
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Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900

845 ratings
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ColorBlack W/Body Beige-Out of stock
Clothing Size40B-Out of stock

Key item features

  • Maximum Lift: Features Push Up & In cups designed to gently lift breasts up and in, creating a rounded, flattering shape and enhanced cleavage without gaps or bulk.
  • Plush Underwire: Provides secure shaping and lasting comfort with plush-lined Wonderbra technology, offering reliable underwire support that goes unnoticed.
  • Sleek Smoothing: Includes stretchy, smoothing side panels engineered to reduce bulges, ensuring a sleek silhouette under various clothing styles.
  • Plunging Demi: Features a plunging demi front design that enhances low-cut and revealing necklines while providing desired lift and shaping.
  • Versatile Straps: Equipped with adjustable straps that convert between traditional and crisscross styles, offering versatile wearing options.
  • Varied Styles: Offered in two distinct styles: lace-accented cups or smooth cups with lace trim, available in black, white, nude, pink, and purple.
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Customer ratings & reviews

4.3 out of 5 stars
stars
845 ratings446 reviews
How item rating is calculated
  1. 5 stars68% (575)
  2. 4 stars13% (108)
  3. 3 stars6% (54)
  4. 2 stars5% (41)
  5. 1 star8% (67)

Reviews summary

Pros

  • : Provides a polished appearance under clothing.
  • : Provides a comfortable amount of lift and shaping.
  • : Provides gentle comfort for extended wear.
  • : Fits according to standard bra size measurements.
  • : Offers great quality and features at this cost.

Neutral

  • : Can be roomy, but also provides smooth support.
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Showing 1-3 of 446 reviews

Aug 27, 2026
Reviewer name: GAboobear
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Wonderful lift!

I've been wearing wirefree bras for years, and realized that gravity has not been kind to me. That, along with significant weight loss, has severely affected my breaststroke. This bra is AMAZING, and gives me a great shape!

Review from Maidenform
Helpful?1RZQTGEAST4O802032332
Jul 26, 2026
Reviewer name: kdhh
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Best Bra

These are the best especially with having had a mastectomy. The support is awesome and still comfortable for wearing

Review from Maidenform
Helpful?1RZQTGEAST4O802032332
Dec 6, 2025
Reviewer name: TefcJ
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Best bra I've ever worn

This is my fourth time purchasing these engineering marvels. The only reason I needed new ones is I've lost a little weight and needed a smaller band size. The fit and look of these magical bras is spectacular. The support is perfect and erases the decades of time and gravity that has pulled my d/dd's further south than I prefer. The padding is comfortable, shapes beautifully, and gives my body and spirit the lift it needs! Look great under all fabrics/clothing I have-from tshirts to silk dresses. The structure stays sound wash after wash. Highly recommend.

Review from Maidenform
Helpful?1RZQTGEAST4O802032332
Current price is $23.99
Price when purchased online
  • Free shipping
  • Free Holiday returns until Jan 31

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Sold and shipped by Hanes
4.469121741331309 out of 5 stars
4.5 stars out of 5, based on 7908 seller reviews(4.5)
Extended holiday returns
Free Holiday returns until Jan 31

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