Sony 55” class BRAVIA 7 Mini LED QLED 4K HDR Smart Google TV K55XR70, 2024 Model
Sony 55” class BRAVIA 7 Mini LED QLED 4K HDR Smart Google TV K55XR70, 2024 Model
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Sony 55” class BRAVIA 7 Mini LED QLED 4K HDR Smart Google TV K55XR70, 2024 Model

Key item features

  • Stunning Brightness: Mini LED technology with XR Backlight Master Drive delivers captivating brightness and authentic contrast.
  • Vivid Colors: QLED technology and XR Triluminos Pro provide access to billions of accurate real-world colors.
  • Smart Processing: XR Processor enhances every scene in real-time, boosting color, contrast, and clarity.
  • Streaming Hub: Google TV integrates all your favorite streaming apps, including Netflix, Prime Video, Disney+, and more.
  • Immersive Sound: Acoustic Multi-Audio and Voice Zoom 3 ensure clear dialog and cinematic sound experience.
  • Gaming Optimized: HDMI 2.1 features, Auto HDR Tone Mapping, and Auto Genre Picture Mode enhance PlayStation 5 gaming.
  • Eco-Friendly: Eco Dashboard consolidates all energy efficiency settings for easy management and eco-conscious decisions.
  • Elegant Design: Premium four-way stand offers versatile positioning options to fit various furniture setups.
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Current price is Now $1,398.00
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was $1,699.99
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Sold and shipped by Beach Camera
4.226382237701349 stars out of 5, based on 6896 seller reviews(4.2)
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Customer ratings & reviews

4.2 out of 5 stars
stars34 ratings30 reviews
How item rating is calculated
  1. 5 stars65% (22)
  2. 4 stars18% (6)
  3. 3 stars3% (1)
  4. 2 stars0% (0)
  5. 1 star15% (5)

Reviews summary

Pros

  • : Provides clear and vibrant image representation.
  • : Speakers produce clear audio with sharp quality.
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Showing 1-3 of 30 reviews

Dec 6, 2025
M
5 out of 5 stars review

Verified Purchase

Great TV would recommend

Great TV with great picture. Sound is also good though a separate sound bar or sound system would of course have a slight edge over the built-in speakers which are fine. Good amount of fine tuning available if you want that to play with the picture settings. Also like the ability for it to remember last input used rather than always bringing up the home screen.

Incentivized Review
Helpful?1EV3O2W8SXP55558569815
reply from SonyListens

Hi M,That is excellent feedback! We are delighted to know you are enjoying the great picture quality of your 55" BRAVIA 7 Mini LED TV and appreciate the detailed customization options. For others who want the TV to default to the last input, you can usually adjust this by going to Settings then System then Power and Energy then Power on behavior and selecting "Last used input."Thanks for choosing Sony.Best regards, Eliab

Dec 28, 2025
raceannouncer
5 out of 5 stars review

Seller Verified Purchase

Great pricing: I did some research before buying

Great pricing: I did some research from several sources using YouTube (and other internet sites) before buying this TV. Most reviews were positive (with only a few pros vs. cons). Most of the cons don't apply to me. For instance, the off-axis viewing angle(s) doesn't affect me one bit as I live in a very small apartment...Since I'm not a "gamer", the E/ARC port is all I need for my soundbar, so no issue with the port layout. This 65" replacement for my previous 55" XR-55 isn't that much bigger, so as to take up more space. This newer Bravia has a much better picture. The processor is the same one used in the Bravia 9 (which I could not afford). So, if you're thinking about getting a new Sony for a small apartment--this is THE ONE! I'm very happy with my purchase; I highly recommend this unit!!!

Review from sony.com
Helpful?1EV3O2W8SXP55558569815
reply from Sony North America Customer Support

Hello Raceannouncer, Thank you for choosing Sony! We're elated to hear that your K-65XR70 TV is well-suited to your living space and lifestyle. It’s fantastic that the picture quality and the same powerful processor used in higher-end models have enhanced your viewing experience. We appreciate your thoughtful insight on features like the off-axis viewing and E/ARC port, showing how well this TV fits your needs perfectly. Your detailed recommendation truly means a lot to us and helps others make informed decisions. Best regards, -Fred

Jan 1, 2026
Azii
5 out of 5 stars review

Seller Verified Purchase

Greatful

where do I begin my wife and I wanted a new tv it's been years since we got one for the living room and I had my old Vizio in the bed room and we needed a new one so I looked into new tvs that are good for watching movies and tv shows and to play my ps5 I'd looked into the Sony Bravia and I knew I wanted one from all the research I did for weeks and I got the Bravia 7 wanted the 8 for the oled because we looked at the 5 in person and my wife liked the 7 and 8 so I have to get what the wife wants lol. Long story short I got the 7 and she enjoyed every minute of it so much that I'm a fan for life and when the tv goes in the living I will only be getting a Bravia.

Review from sony.com
Helpful?1EV3O2W8SXP55558569815
reply from Sony North America Customer Support

Thank you for the wonderful review, Azii! It sounds like those weeks of research really paid off! While the OLED on the Bravia 8 is stunning, the Bravia 7 is an absolute powerhouse—especially with that Mini LED technology. It provides the incredible brightness and contrast that makes both HDR movies and PS5 games look breathtaking. We always say: if the wife is happy, everyone is happy! It’s great to hear that you’ve become a "fan for life." Since you’re playing on a PS5, you’re getting the most out of our "Perfect for PlayStation 5" features, like Auto HDR Tone Mapping, which ensures you see every detail in the brightest highlights and the darkest shadows. Welcome to the Sony family, and thank you for choosing BRAVIA! Best regards, Gus, Sony Social Media Team