Sony Bravia 7 K55XR70 55 in 4K UHD LED Ultra HD TV Black with Dolby Vision for living room
Sony 55” class BRAVIA 7 Mini LED QLED 4K HDR Smart Google TV K55XR70, 2024 Model
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Sony 55” class BRAVIA 7 Mini LED QLED 4K HDR Smart Google TV K55XR70, 2024 Model

|72 ratings
Sony 55” class BRAVIA 7 Mini LED QLED 4K HDR Smart Google TV K55XR70, 2024 ModelSony 55 class BRAVIA 7 Mini LED QLED 4K HDR Smart Google TV K55XR70 2024 ModelSony 65 class BRAVIA 7 Mini LED QLED 4K HDR Smart Google TV K65XR70 2024 Model
Screen Size55 in

Key item features

  • Premium Display Technology: The 2024 Sony BRAVIA 7 (K55XR70) features Mini LED and QLED technology on its 55-inch class screen, producing vibrant colors, deep blacks, and outstanding brightness.
  • Exceptional 4K Resolution: Delivers 4K UHD (3840 x 2160) resolution and supports advanced high dynamic range formats including Dolby Vision, HDR10, and HLG for detailed visuals.
  • Integrated Smart Functionality: Operates as a Smart Google TV, offering a balance of cutting-edge performance with intelligent functionalities for enhanced user experience.
  • Immersive Audiovisual Output: Designed to enhance both video and audio experiences, creating a cinematic feel, and ensures smooth motion for gaming, sports, and movies.
  • Sleek Modern Design: Boasts a sleek design that complements contemporary living rooms, combining sophisticated aesthetics with its overall smart capabilities.
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Specs

Screen size, 55 inResolution, 4K UHDDisplay, LEDRefresh rate, 120 HzBrand, SonyTelevision type, 4K Ultra HD TVs

About this item

Product details

The Sony is a premium television designed to deliver exceptional picture quality and immersive entertainment. Featuring technology, it produces vibrant colors, deep blacks, and outstanding brightness for lifelike visuals. It enhances both video and audio experiences, creating a cinematic feel right at home. The 4K UHD resolution combined with a ensures smooth motion for sports, movies, and gaming. Sleek in design, this model balances cutting-edge performance with smart functionality, making it an ideal centerpiece for modern living rooms.
  • Brand: Sony
  • Screen size: 55 in
  • Resolution: 3840 x 2160 (4K UHD)
  • High dynamic range format: Dolby Vision, HDR10, HLG
info:
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Specifications

Screen size

55 in

Resolution

4K UHD

Display

LED

Refresh rate

120 Hz

Warranty

Warranty information

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Warnings

Customer ratings & reviews

4.3 out of 5 stars
stars
72 ratings54 reviews
Includes global ratings and reviews
How item rating is calculated
  1. 5 stars69% (50)
  2. 4 stars15% (11)
  3. 3 stars3% (2)
  4. 2 stars0% (0)
  5. 1 star13% (9)
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
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Showing 1-3 of 54 reviews

Jul 26, 2026
Reviewer name: winn
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Phenomenal tV

This is an high end TV with superior chip which enables great upscaling, Crisp clear pictures . Motion smoothing is great, suitable to watch in the room with abundant light. It comes in the box well packed and it is heavy as Sony put more quality components compared other brands. Remarkable accomplishment.

Incentivized Review
Helpful?7BB4U91H429R5558569815
reply from SonyListens

Hi winn!Thank you for the amazing feedback! It's great to hear that the picture, packaging and overall quality of your BRAVIA 7 are hitting all the right marks for you. Thanks for choosing Sony!Warm regards,Estefany

Jul 24, 2026
Reviewer name: Lance
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Amazing tv has great graphics

Amazing tv. I got this for a great price and it has lived up to the price and quality. Everyone knows Sony is the best tv and this tv proves it it exceeded my expectations

Incentivized Review
Helpful?7BB4U91H429R5558569815
Jul 6, 2026
Reviewer name: Alex
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Worth it, but be patient

This tv was very simple to setup. If you plan on mounting it the process is simple. It includes the hardware needed to be compatible with your current mount. The process to fine tune the picture settings for each input does take time. There are a lot of settings in this tv. To get the best picture you will need to be patient. Gaming on the tv was really an eye opener. I've never had a 120hz refresh rate. I can finally take advantage of my gaming system's full potential.

Incentivized Review
Helpful?7BB4U91H429R5558569815
reply from SonyListens

Hi Alex!We are really happy to hear that your Sony K-65XR70 was a breeze to set up and mount, and that gaming at a smooth 120Hz refresh rate has unlocked the full potential of your console! We completely understand that dialing in the picture settings takes a little patience, but we are glad the end result is worth the time.Thanks for choosing Sony!Warm regards,Estefany

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